globalise

Atreus is a globalise brand

Globalise – The Global Interim Management Group – enables you to solve tough business challenges. Individually selected from our managed network of thousands of experts worldwide, our managers will rapidly and accurately understand your situation and achieve your specific goals: quickly, reliably and always successfully. Wherever you are in the world and whatever it takes.

// Find out more
globalise
0

Employer branding at the carbon specialist SGL Group

Case Study

Challenge

To establish a new global direction for SGL Group’s HR department, taking into account the complex requirements of the international requirements, in order to acquire the best talent for the carbon specialist. The task was to realize a new employer brand image for global recruiting activities, as well as to optimize costs and processes. 

Success

Atreus was able to optimize the entire recruiting process within the employer branding project as well as to introduce a comprehensive e-recruiting system. The high degree of automation made it possible to achieve significant cost reductions. At the same time the employer branding campaign was successfully implemented and a new employer brand established. 

Iinterview with Dietmar Haas, HR director Germany, SGL Group

Why did you turn to atreus?

From my point of view this was very typical of a project that can be better realized with external experts than with internal resources. This is due to the high complexity of the task, which was both regional and international. 

 

"We did not have suitable internal resources to assume such a project. Atreus was the best contact partner in this case."

You want to know what Atreus can do for you in a similar situation?
Contact Dr. Harald Linné, CEO.

+49 89 452249-200 Harald.Linne(at)atreus.de
 

"After I had made contact with Atreus and described the desired requirements profile, it was only a short time before a suitable Atreus manager was on board with us."

What were his main tasks?

The first objective was to create a fresh situation analysis: What objectives does the SGL Group pursue? What is our communication strategy and where do we stand with regard to employer branding and e-recruiting? On the basis of this analysis there was an overall concept, which was passed by the HR directors of each subsidiary as well as by the board of directors. After this concept was passed, various project teams were created, all headed the Atreus manager. 

Until mid-2014, Dietmar Haas was Vice President Human Resources at the SGL Group in Wiesbaden, Germany. After serving twelve years as an officer in the German army he was employed in HR management positions at companies including SIG Combiblock, Clark Material Handling Europe and Groupe Novasep in France.

Dietmar Haas

Until mid-2014, Dietmar Haas was Vice President Human Resources at the SGL Group in Wiesbaden, Germany. After serving twelve years as an officer in the German army he was employed in HR management positions at companies including SIG Combiblock, Clark Material Handling Europe and Groupe Novasep in France.

How significant is the subject of employer branding for the SGL Group?

As an internationally oriented company, we stand for growth, a global presence and leadership in technology. Acquiring specialists from the international market is therefore very important. We were very quick to recognize employer branding as a strategic issue and established an independent employer brand. We saw the introduction of e-recruitment as the perfect time to analyze our existing employer image and to relaunch the existing employer branding campaign. 

 

"It is difficult to establish a new employer brand in such a competitive and innovative environment. Atreus was always up to the challenge."

Dietmar Haas, HR Director Germany, SGL Group

What goals are you targeting with the introduction of E-Recruiting?

The focus is essentially process transparency and efficiency - and therefore cost savings for the entire recruitment process, supported by suitable technology. 

The e-recruitment task was therefore as follows: to unite and simplify previously fragmented processes in a continuous process for recruitment, including the integration of advertising for job vacancies in all media, as well as application management and applicant management. 

"We managed to achieve not only a high degree of automation and the respective cost reductions, but also to increase process quality."

What were the particular challenges of the project?

The size and complexity of the project. The external experts had to have a wide range of skills and the ability to apply themselves to a diverse scope of areas: IT processes, HR processes, IT tools, communication, marketing, branding, agency business, an overview of the international locations, etc. 

What is your overall assessment of atreus’ achievements?

The Atreus manager made a significant contribution to keeping this project on course as well as to its successful implementation. He managed all internal and external parties well. Both his experience in cooperation with project management service providers and his energy were very useful to us. 

Atreus is the leading interim management provider in Germany and one of the largest in its field in Europe. We solve difficult operational management and transformation problems quickly and reliably. Contact us and find out how we can help you master your situation with management expertise that is available at short notice and that is the perfect fit for you.

Atreus is a co-founder of Globalise – the market’s leading and largest provider of international interim management. Accelerating change and delivering success. Worldwide. Structured as a global group of leading interim management firms, Globalise has the reach to support you in solving your company’s most important issues around the world.