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Restructuring retail chain GameStop

Case Study


At GameStop GmbH, a materials management system had to be implemented fast. It needed to meet the demands arising from the rapid growth of the network of retail outlets and the product range, while also ensuring the optimization of organizational structures in the business divisions and stores. In addition, a new ERP system had to be implemented internationally. 


Atreus succeed in implementing the ERP system throughout the international organization in a very short time. The GameStop retail store network was restructured and optimized. The staff were integrated into the project through ongoing seminars and were highly motivated to assist the project.

Interview with David Shuart, Vice President of Human Resources at GameStop

Why did you call Atreus?

To avoid losing any more time with the project in a critical situation, we decided to hire a suitable interim manager with a wide range of qualifications and in-depth knowledge of several fields of business.


"The manager’s qualifications and the time factor were the focus of our decision. Fortunately, we were able to satisfy both needs with an Atreus interim manager."

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What did you need from the Atreus manager?

We needed someone with a strong personality, a lot of retail experience and a good knowledge of IT and business processes. Not just a business analyst who knew about implementing materials management systems and had an affinity for IT, but a truly experienced manager with an international background.

What tasks awaited him?

First of all, our ERP had to be quickly installed throughout Germany and then managed across all divisions. It was a key project for us, as all goods and financial flows are controlled by the system. What is more, the entire Group was watching what we did in Germany, because the ERP launch then had to be rolled out internationally when we were done.

"Atreus helped us realign and optimize our organization in a market environment that was growing innovatively and fast."


"Ensuring that IT kept pace with the company’s growth was a huge success for the interim manager."

What were the project’s special challenges?

One major challenge was the rapid growth of the network of branch offices and the product range of GameStop. The demands on the system were continually in a state of flux as the implementation proceeded, which was therefore always a little behind schedule. The second key challenge was structuring the system in a way that would be internationally compatible, so that it could be used in all countries.

"The interim manager’s work was very well received. Today, he works for GameStop on a permanent contract with a larger field of responsibility."

David Shuart
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"Thanks to the Atreus manager’s training system, GameStop employees were able to teach their colleagues, via regular workshops, what was required for the new materials management system at all levels and in all relevant countries."

How did you measure the interim manager’s success?

The releases were the milestones. When launching a new system, new system status levels are installed at regular intervals that are laid out in the roadmap. The status of the releases shows the status of the project, and hence the success of the interim manager. In our project, the manager always met or even exceeded the demands on the releases. Another success was his internal training system.

How did colleagues react to the Atreus manager?

Very well. A key component of the project was collaboration with international colleagues. The Atreus manager achieved that brilliantly. He now works at GameStop on a permanent employment contract with an even wider range of responsibilities.

Atreus is the leading interim management provider in Germany and one of the largest in its field in Europe. We solve difficult operational management and transformation problems quickly and reliably. Contact us and find out how we can help you master your situation with management expertise that is available at short notice and that is the perfect fit for you.

Atreus is a co-founder of Globalise – the market’s leading and largest provider of international interim management. Accelerating change and delivering success. Worldwide. Structured as a global group of leading interim management firms, Globalise has the reach to support you in solving your company’s most important issues around the world.