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Globalise – The Global Interim Management Group – enables you to solve tough business challenges. Individually selected from our managed network of thousands of experts worldwide, our managers will rapidly and accurately understand your situation and achieve your specific goals: quickly, reliably and always successfully. Wherever you are in the world and whatever it takes.

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ROI analysis of an advertising campaign for a financial services company in the USA

Case Study

Challenge

A financial services company had embarked on a bold and expensive advertising campaign. Wondering if the expense was justified, the company’s Board of Directors needed to know what the return on investment they were getting from this new effort. Knowing that metrics, measured on a regular basis, were needed to show what impact the branding campaign was having on the bottom line, the company’s Vice President of Marketing turned to Atreus for assistance.

Success

The basis for the success of this project was provided by a CMO-level Atreus manager with extensive financial services industry experience. An excellent fit for the role, our manager also had vast experience in the measurement of campaign effectiveness. He was engaged to evaluate the marketing strategy and create an ROI model that would allow information to be presented in relevant terms to the Board.

Results

The Atreus manager evaluated the research and measurement methodologies related to the company’s current marketing activities. The result was a comprehensive analysis with concrete recommendations for improving measurement activities. In addition, the Atreus manager developed an ROI model or “dashboard” of metrics. This included a new customer lifetime value model for evaluating and communicating the impact of this campaign and future marketing investments.

If you would like to know what Atreus can do for you in a similar situation, get in touch.

+49 89 452249-540

Atreus is the leading interim management provider in Germany and one of the largest in its field in Europe. We solve difficult operational management and transformation problems quickly and reliably. Contact us and find out how we can help you master your situation with management expertise that is available at short notice and that is the perfect fit for you.

Atreus is a co-founder of Globalise – the market’s leading and largest provider of international interim management. Accelerating change and delivering success. Worldwide. Structured as a global group of leading interim management firms, Globalise has the reach to support you in solving your company’s most important issues around the world.

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