Atreus is a globalise brand
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Atreus is among the award winners at the German Brand Award 2018, having convinced the jury of brand experts across the board in two different categories. With the German Brand Award, the German Design Council and the German Brand Institute confirm that the Munich company has one of the best brand strategies.
In the "Industry Excellence in Branding" award class, Atreus was recognized with the distinction "Winner" for its groundbreaking brand positioning. A decisive factor for this success is Atreus' unique content strategy and the sustainably performed build-up of its own corporate brand, which made its mark against the other competitors with its quality and distinctiveness, and has seen it peak as the market leader and as a synonym for consultancy-oriented interim management.
In addition to this, Atreus has also been awarded the "Best Mention" distinction in the "Excellence in Brand Strategy, Management and Creation" category for its campaign with star chefs "Das Atreus Sterne-Kochen 2018". This Christmas campaign, which provided for close dialog with the focus target groups and lasing customer loyalty, captivated not only the Atreus clients, but also the awards jury.
"We are very happy that our many years of dedicated brand work have been acknowledged by such a distinguished jury," says Rainer Nagel, co-founder and member of the Executive Board of Atreus. "Our focused brand concept has made Atreus a company that today operates at eye level with the major German brands – with a high degree of creativity. The twofold success at the German Brand Award motivates us to continue our efforts to sustainably further develop the Atreus brand with the same vigor and zeal in the future," adds Sabine Dreesen, Head of Marketing at Atreus.
"Our focused brand concept has made Atreus a B2B niche brand that has successfully positioned itself among the major German companies - with great creativity."
Atreus is the leading interim management provider in Germany and one of the largest in its field in Europe. We solve difficult operational management and transformation problems quickly and reliably. Contact us and find out how we can help you master your situation with management expertise that is available at short notice and that is the perfect fit for you.
Atreus is a co-founder of Globalise – the market’s leading and largest provider of international interim management. Accelerating change and delivering success. Worldwide. Structured as a global group of leading interim management firms, Globalise has the reach to support you in solving your company’s most important issues around the world.