Michael Lichtinger, MBA
+49 89 452249-113

Michael Lichtinger’s focus is on projects and program management in the areas of digital transformation, CRM and customer experience management, e-commerce for omni-channel solutions, agile methods, and the interim filling of top management positions.

In retail, he worked successfully for many years as a regional sales manager at Aldi Süd and advised numerous well-known companies at Accenture and the Retail Performance Company on both the optimization of business processes and the introduction of new digital business models and software solutions.
Michael Lichtinger has more than 15 years of sales and management experience and focuses on the retail, consumer goods and services industries.


  • Automotive
  • Services
  • Consumer goods and trade


  • Program / Project Management
  • Digitale Transformation
  • E-Commerce
  • CRM implementation
  • Customer Experience Management
  • Agile methods
  • Business Model Innovation
  • Restructuring and turnaround


  • Manager Digitale Transformation at The Retail Performance Company (BMW Group)
  • Management Consultant Accenture Digital Customer/Consumer Goods & Retail Division
  • Regional Sales Manager at Aldi Süd