globalise

Atreus is a globalise brand

Globalise – The Global Interim Management Group – enables you to solve tough business challenges. Individually selected from our managed network of thousands of experts worldwide, our managers will rapidly and accurately understand your situation and achieve your specific goals: quickly, reliably and always successfully. Wherever you are in the world and whatever it takes.

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Atreus Topics Digital Transformation Digitizing of Sales and Marketing

Digitizing Sales and Marketing

Atreus supports the transformation of sales and marketing as part of a digital transition process. Our management experts implement new sales processes, adapt sales structures and open up new target groups and sales channels. By effectively managing the customer interface, they achieve demonstrable increases in sales: creating added value for our clients.

Our expertise in digitizing sales and marketing

  • Analysis and digital readiness check-up (eCommerce audit, innovation checkup, etc.)
  • Integration of eCommerce strategies into a holistic eBusiness structure
  • Structured initiation of omni-channel or multi-channel sales models and alignment between offline and online business
  • Derivation of appropriate pricing strategies
  • Implementation of new distribution channels (flagship stores, building online stores)
  • Development and coordination of training for sales teams
  • Implementation of all necessary processes within the company across all departments and interface management (logistics, IT, sales, production, R&D...)
  • Setting up of an efficient master data management process
  • Active and inclusive change management for sustainable anchoring of new sales and marketing processes and structures
  • Implementation of strategic customer focus programs
  • Application of all technical resources needed to help the project to success: access to additional skills via the Atreus network of experts (experts in pricing, multi-channel sales, innovation managers, etc.)
  • Interim managers work with our clients in various roles, including as Chief Information Officer (CIO), Program Manager, Chief Digital Officer (CDO) or as head of sales or marketing, for example

If you want to increase sales potential by digitizing your sales activities, get in touch.

+49 89 452249-540

Case Studies

Contact Persons

Martina Becker, Director
Dirk Boventer, Director and Head of Consumer Goods & Retail
Dr. Christian Frank, Partner and Head of Solution Group Mechanical and Plant Engineering
Uwe Gehrmann, Partner and Head of Functional Solution Group IT
Martin Goldin, Director
Oliver Hendy, Director and Head of Solution Group Telecommunication, IT and Media
Jelena J. Jenzsch, Director
Dr. Harald Linné, CEO
Erich Mayer, Director and Head of the Solution Group Healthcare, Life Sciences, Chemicals
Rainer Nagel, CEO
Stefan Randak, Director and Head of Solution Group Automotive / Atreus GmbH Chief Operating Officer / Atrova GmbH
Thomas Schnepf, Director
Martin Schulz, Director
Wolfgang Seng, Director
Harald Smolak, Director, Head of Functional Solution Group Human Resources

Atreus is the leading interim management provider in Germany and one of the largest in its field in Europe. We solve difficult operational management and transformation problems quickly and reliably. Contact us and find out how we can help you master your situation with management expertise that is available at short notice and that is the perfect fit for you.

Atreus is a co-founder of Globalise – the market’s leading and largest provider of international interim management. Accelerating change and delivering success. Worldwide. Structured as a global group of leading interim management firms, Globalise has the reach to support you in solving your company’s most important issues around the world.

+49 89 452249-540 kontakt@atreus.de