{"id":29820,"date":"2022-03-24T12:20:46","date_gmt":"2022-03-24T11:20:46","guid":{"rendered":"https:\/\/www.atreus.de\/?post_type=event&#038;p=29820"},"modified":"2022-05-10T14:36:18","modified_gmt":"2022-05-10T12:36:18","slug":"servitization","status":"publish","type":"event","link":"https:\/\/www.atreus.de\/en\/events\/servitization\/","title":{"rendered":"Digital Roundtable Service: &#8220;Servitization &#8211; Technology is driving change in mechanical engineering&#8221;"},"content":{"rendered":"<div  class=\"zw-cgb header-standard-block is-first-block desktop-has-image mobile-has-image default-margin white-color content-left content-down zw-atr-portrait-pos-default zw-atr-landscape-pos-default height-default \"><div class=\"row\"><div class=\"zw-cgb-content col-12 mx-auto\"><div  class=\"header-standard-inner-container\"><div class=\"bg-image\"><span class=\"copyright-image d-none d-lg-block\"><\/span><img decoding=\"async\" class=\"respnsive-img d-none d-lg-block\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/HEADER1-4.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/HEADER1-4.jpg 1920w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/HEADER1-4-768x432.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/HEADER1-4-1024x576.jpg 1024w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/HEADER1-4-480x270.jpg 480w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/HEADER1-4-1440x810.jpg 1440w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"aspect-ratio:1920\/1080 !important\" title=\"atreus_\"><span class=\"copyright-image d-lg-none d-block\"><\/span><img decoding=\"async\" class=\"responsive-img d-lg-none d-block\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/TEASER3-5.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/TEASER3-5.jpg 823w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/TEASER3-5-768x384.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/TEASER3-5-480x240.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:823\/412 !important\" title=\"atreus_\"><\/div><div class=\"preheadline-container\"><div class=\"zw-breadcrumb-container black-color d-md-down-none\"><\/div><p class=\" zw-cgb preheadline zw-prevent-animation\">Digital Roundtable Service<\/p><h1 class=\" zw-cgb headline zw-prevent-animation\">&#8220;Servitization &#8211; Technology is driving change in mechanical engineering&#8221;<\/h1><\/div><div class=\"inner-content\"><p class=\" zw-cgb fulltext zw-prevent-animation\">on May 21, 2021<\/p><\/div><\/div><\/div><\/div><\/div><div class=\"zw-breadcrumb-container black-color d-none d-md-down-block\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"label\">c<\/span> <a href=\"https:\/\/www.atreus.de\/en\">Home<\/a><span class=\"separator\"> c <\/span><a href=\"https:\/\/www.atreus.de\/publikationen-events\/\">Events<\/a><span class=\"separator\"> c <\/span><span class=\"last\"><\/span><\/p><\/nav><\/div>\n\n\n    <div  class=\"zw-cgb  textblock black-color zw-content-pos-center  default-margin \">\n      <div class=\"row\">\n        <div class=\"zw-cgb-content col-12 g-0\">\n          <h2 class=\"zw-cgb headline \">New business models to remain competitive in the increasingly international competition are also indispensable in service.<\/h2><p class=\" zw-cgb fulltext \">With the use of modern technologies, networking, and the collection and analysis of data, new business models are becoming increasingly tangible.<br>Atreus Partner Dr. Christian Frank discussed this topic with Denis Kim, Director Strategic Deals Global at relayr, on May 21. \\ A Munich Re company, Martin Wendel, Vice President Global Service Excellence at INNIO Jenbacher GmbH &amp; Co OG, and Markus Winkler, Head of Business Unit Lifecycle\/ Services at BHS Corrugated Maschinen- und Anlagenbau GmbH.<\/p>        <\/div>\n      <\/div>\n    <\/div>\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <div  class=\"zw-cgb  change-padding  infoblock default-margin black-color  \">\n      <div class=\" row\">\n        <div class=\"zw-cgb-content has-padding col-12\">\n          <div class=\"preheadline-container parent-has-padding\"><p class=\" zw-cgb preheadline ' .  . '\">Watch the recording of the event here (in German)<\/p><\/div><div class=\"inner-content parent-has-padding\"><div class=\"link-container\"><\/div><\/div>        <\/div>\n      <\/div>\n    <\/div>\n\n\n\r\n    <div id=\"02f21b6b-aa65-4d51-80b7-0bf45f35dae9\" class=\"zw-cgb  videoEmbedBlock black-color default-margin  zw-atr-portrait-pos-default zw-atr-landscape-pos-default show-background-image\">\r\n      <div class=\"row\">\r\n        <div class=\"col-12 g-0 content-wrapper\">\r\n          <div class=\"bg-image\"><span class=\"copyright-image\"><\/span><img decoding=\"async\" class=\"zw-img d-none d-menu-block\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-background-video-block.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-background-video-block.jpg 1920w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-background-video-block-768x288.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-background-video-block-1024x384.jpg 1024w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-background-video-block-480x180.jpg 480w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-background-video-block-1440x540.jpg 1440w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"aspect-ratio:1920\/720 !important\" title=\"atreus_\"><\/div><div class=\"zw-video-container embed\"><div class=\"image-container\"><span class=\"copyright-image\"><\/span><img decoding=\"async\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/TEASER1-6.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/TEASER1-6.jpg 740w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/TEASER1-6-480x273.jpg 480w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"aspect-ratio:740\/421 !important\" title=\"atreus_\"><span class=\"play-button-image\" onClick=\"zw_create_video(&quot; &lt;div class=\\&quot;brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\\&quot; data-borlabs-cookie-content-blocker-id=\\&quot;vimeo-content-blocker\\&quot; data-borlabs-cookie-content=\\&quot;PGlmcmFtZSB0aXRsZT0iQXRyZXVzIFJvdW5kdGFibGUgTWFzY2hpbmVuLSB1bmQgQW5sYWdlbmJhdSB2b20gMjEuMDUuMjE6IFNlcnZpdGl6YXRpb24iIHNyYz0iaHR0cHM6Ly9wbGF5ZXIudmltZW8uY29tL3ZpZGVvLzY4MzkzNTQ5Mj9kbnQ9MSZhbXA7YXBwX2lkPTEyMjk2MyIgd2lkdGg9Ijk2MCIgaGVpZ2h0PSI1NDAiIGZyYW1lYm9yZGVyPSIwIiBhbGxvdz0iYXV0b3BsYXk7IGZ1bGxzY3JlZW47IHBpY3R1cmUtaW4tcGljdHVyZTsgY2xpcGJvYXJkLXdyaXRlOyBlbmNyeXB0ZWQtbWVkaWE7IHdlYi1zaGFyZSIgcmVmZXJyZXJwb2xpY3k9InN0cmljdC1vcmlnaW4td2hlbi1jcm9zcy1vcmlnaW4iPjwvaWZyYW1lPg==\\&quot;&gt;&lt;div class=\\&quot;brlbs-cmpnt-cb-preset-c brlbs-cmpnt-cb-vimeo\\&quot;&gt; &lt;div class=\\&quot;brlbs-cmpnt-cb-thumbnail\\&quot; style=\\&quot;background-image: url(&#039;https:\\\/\\\/www.atreus.de\\\/wp-content\\\/uploads\\\/borlabs-cookie\\\/1\\\/vimeo_683935492.jpg&#039;)\\&quot;&gt;&lt;\\\/div&gt; &lt;div class=\\&quot;brlbs-cmpnt-cb-main\\&quot;&gt; &lt;div class=\\&quot;brlbs-cmpnt-cb-play-button\\&quot;&gt;&lt;\\\/div&gt; &lt;div class=\\&quot;brlbs-cmpnt-cb-content\\&quot;&gt; &lt;p class=\\&quot;brlbs-cmpnt-cb-description\\&quot;&gt;You are currently viewing a placeholder content from &lt;strong&gt;Vimeo&lt;\\\/strong&gt;. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.&lt;\\\/p&gt; &lt;a class=\\&quot;brlbs-cmpnt-cb-provider-toggle\\&quot; href=\\&quot;#\\&quot; data-borlabs-cookie-show-provider-information role=\\&quot;button\\&quot;&gt;More Information&lt;\\\/a&gt; &lt;\\\/div&gt; &lt;div class=\\&quot;brlbs-cmpnt-cb-buttons\\&quot;&gt; &lt;a class=\\&quot;brlbs-cmpnt-cb-btn\\&quot; href=\\&quot;#\\&quot; data-borlabs-cookie-unblock role=\\&quot;button\\&quot;&gt;Unblock content&lt;\\\/a&gt; &lt;a class=\\&quot;brlbs-cmpnt-cb-btn\\&quot; href=\\&quot;#\\&quot; data-borlabs-cookie-accept-service role=\\&quot;button\\&quot; style=\\&quot;display: inherit\\&quot;&gt;Accept required service and unblock content&lt;\\\/a&gt; &lt;\\\/div&gt; &lt;\\\/div&gt; &lt;\\\/div&gt;&lt;\\\/div&gt;&quot;,'02f21b6b-aa65-4d51-80b7-0bf45f35dae9','vimeo-content-blocker')\"><img decoding=\"async\" loading=\"lazy\" width=\"60\" height=\"70\" alt=\"AtreusPlay\" src=\"https:\/\/www.atreus.de\/wp-content\/themes\/zw-atr-theme\/assets\/images\/Play_Button_wei\u00df.png\" title=\"atreus_\"><\/span><\/div><\/div>        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n\r\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <div  class=\"zw-cgb    infoblock default-margin black-color  \">\n      <div class=\" row\">\n        <div class=\"zw-cgb-content has-padding col-12\">\n          <div class=\"inner-content parent-has-padding\"><h2 class=\" zw-cgb headline\">Our Host<\/h2><div class=\"link-container\"><\/div><\/div>        <\/div>\n      <\/div>\n    <\/div>\n\n\n<div id=\"parent20876\"class=\"zw-cgb speaker-160 team-member black-colordefault-margin \"><div class=\"zw-cgb-content member-row row\">\r\n\r\n    <div class=\"col-menu-3 col-lg-4 col-md-6 col-12 single-team-member px-0 intern-view \">\r\n    <a href=\"https:\/\/www.atreus.de\/team\/dr-christian-frank\/\">\r\n\r\n    <div class=\" image-container g-0\">\r\n      <div class=\"img-with-gradient\">\r\n\r\n        <img decoding=\"async\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/07\/fra-ch-dr-v2.png\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/07\/fra-ch-dr-v2.png 555w, https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/07\/fra-ch-dr-v2-480x600.png 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:555\/694 !important\" title=\"atreus_\">        <div class=\"linear-gradient-container\"><\/div>\r\n      <\/div>\r\n\r\n      <\/a>      <div class=\"team-member-content\"><div class=\"team-member-name fulltext\"><a href=\"https:\/\/www.atreus.de\/team\/dr-christian-frank\/\"><span>Dr. Christian  Frank<\/span><\/a><\/div><div class=\"team-member-description fulltext\"><a href=\"https:\/\/www.atreus.de\/team\/dr-christian-frank\/\"><span>Managing Director<\/span><\/a><\/div><div class=\"team-member-phone\"><a href=\"tel:+49 89 452249-180\"><span>+49 89 452249-180<\/span><\/a><\/div><div class=\"team-member-icon-container\"><div class=\"team-member-email\"><a class=\"atreus-font\" href=\"mailto:Christian.Frank@atreus.de\">h<\/a><\/div><div class=\"team-member-linkedin\"><a class=\"atreus-font\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/drchristianfrank\/\" rel=\"noopener\">3<\/a><\/div><\/div><\/div>    <\/div>\r\n\r\n    <\/div>\r\n\r\n<\/div><\/div>\n\n    <div  class=\"zw-cgb  change-padding  infoblock default-margin black-color  \">\n      <div class=\" row\">\n        <div class=\"zw-cgb-content has-padding col-12\">\n          <div class=\"preheadline-container parent-has-padding\"><p class=\" zw-cgb preheadline ' .  . '\">Our Speakers<\/p><\/div><div class=\"inner-content parent-has-padding\"><div class=\"link-container\"><\/div><\/div>        <\/div>\n      <\/div>\n    <\/div>\n\n\n<div id=\"parent83347\"class=\"zw-cgb speaker-160 team-member black-colordefault-margin \"><div class=\"zw-cgb-content member-row row\">\r\n\r\n    <div class=\"col-menu-3 col-lg-4 col-md-6 col-12 single-team-member px-0 extern-view \">\r\n    \r\n\r\n    <div class=\" image-container g-0\">\r\n      <div class=\"img-with-gradient\">\r\n\r\n        <img decoding=\"async\" class=\"responsive-img\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/dennis-kim.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/dennis-kim.jpg 242w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/dennis-kim-150x150.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:242\/242 !important\" title=\"atreus_\">        <div class=\"linear-gradient-container\"><\/div>\r\n      <\/div>\r\n\r\n            <div class=\"team-member-content\"><div class=\"team-member-name fulltext\"><span>Dennis Kim<\/span><\/div><div class=\"team-member-description fulltext\"><span>Director Strategic Deals Global,<br>relayr. \\ A Munich Re Company &amp; Co. OG<\/span><\/div><div class=\"team-member-icon-container\"><\/div><\/div>    <\/div>\r\n\r\n    <\/div>\r\n\r\n\r\n\r\n    <div class=\"col-menu-3 col-lg-4 col-md-6 col-12 single-team-member px-0 extern-view \">\r\n    \r\n\r\n    <div class=\" image-container g-0\">\r\n      <div class=\"img-with-gradient\">\r\n\r\n        <img decoding=\"async\" class=\"responsive-img\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/martin-wendel.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/martin-wendel.jpg 242w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/martin-wendel-150x150.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:242\/242 !important\" title=\"atreus_\">        <div class=\"linear-gradient-container\"><\/div>\r\n      <\/div>\r\n\r\n            <div class=\"team-member-content\"><div class=\"team-member-name fulltext\"><span>Martin Wendel<\/span><\/div><div class=\"team-member-description fulltext\"><span>Vice Presitent Global Service Excellence,<br>INNIO Jenbacher GmbH &amp; Co. KG<\/span><\/div><div class=\"team-member-icon-container\"><\/div><\/div>    <\/div>\r\n\r\n    <\/div>\r\n\r\n\r\n\r\n    <div class=\"col-menu-3 col-lg-4 col-md-6 col-12 single-team-member px-0 extern-view \">\r\n    \r\n\r\n    <div class=\" image-container g-0\">\r\n      <div class=\"img-with-gradient\">\r\n\r\n        <img decoding=\"async\" class=\"responsive-img\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/markus-winkler.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/markus-winkler.jpg 242w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/markus-winkler-150x150.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:242\/242 !important\" title=\"atreus_\">        <div class=\"linear-gradient-container\"><\/div>\r\n      <\/div>\r\n\r\n            <div class=\"team-member-content\"><div class=\"team-member-name fulltext\"><span>Markus Winkler<\/span><\/div><div class=\"team-member-description fulltext\"><span>Head of Business Unit Lifecycle\/Services,<br>BHS Corrugated Maschinen- und Anlagenbau GmbH<\/span><\/div><div class=\"team-member-icon-container\"><\/div><\/div>    <\/div>\r\n\r\n    <\/div>\r\n\r\n<\/div><\/div>","protected":false},"author":3,"featured_media":10436,"menu_order":0,"template":"","newsticker-publication":[],"competences":[392,394],"industry-sectors":[372,370,408,373],"typ-event":[454],"kind-event":[],"class_list":["post-29820","event","type-event","status-publish","has-post-thumbnail","hentry","competences-operations-en","competences-startups-and-grownups","industry-sectors-chemistry","industry-sectors-machine-and-plant-engineering","industry-sectors-operations-en","industry-sectors-services","typ-event-roundtable-en"],"_links":{"self":[{"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/event\/29820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/types\/event"}],"author":[{"embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/users\/3"}],"version-history":[{"count":0,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/event\/29820\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/media\/10436"}],"wp:attachment":[{"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/media?parent=29820"}],"wp:term":[{"taxonomy":"newsticker-publication","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/newsticker-publication?post=29820"},{"taxonomy":"competences","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/competences?post=29820"},{"taxonomy":"industry-sectors","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/industry-sectors?post=29820"},{"taxonomy":"typ-event","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/typ-event?post=29820"},{"taxonomy":"kind-event","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/kind-event?post=29820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}