{"id":31736,"date":"2022-03-29T15:04:52","date_gmt":"2022-03-29T13:04:52","guid":{"rendered":"https:\/\/www.atreus.de\/?post_type=event&#038;p=31736"},"modified":"2022-09-23T18:51:44","modified_gmt":"2022-09-23T16:51:44","slug":"digital-sales-fresh-approaches","status":"publish","type":"event","link":"https:\/\/www.atreus.de\/en\/events\/digital-sales-fresh-approaches\/","title":{"rendered":"Well done: Fresh approaches for successful digital sales"},"content":{"rendered":"<div  class=\"zw-cgb header-standard-block is-first-block desktop-has-image mobile-has-image default-margin white-color content-right content-down zw-atr-portrait-pos-default zw-atr-landscape-pos-left-center height-default \"><div class=\"row\"><div class=\"zw-cgb-content col-12 mx-auto\"><div  class=\"header-standard-inner-container\"><div class=\"bg-image\"><span class=\"copyright-image d-none d-lg-block\">\u00a9 3dkombinat, \u00a9 kentoh \u2013 stock.adobe.com<\/span><img decoding=\"async\" class=\"respnsive-img d-none d-lg-block\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/HEADER1-2.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/HEADER1-2.jpg 1920w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/HEADER1-2-768x432.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/HEADER1-2-1024x576.jpg 1024w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/HEADER1-2-480x270.jpg 480w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/HEADER1-2-1440x810.jpg 1440w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"aspect-ratio:1920\/1080 !important\" title=\"atreus_\"><span class=\"copyright-image d-lg-none d-block\">\u00a9 3dkombinat, \u00a9 kentoh \u2013 stock.adobe.com<\/span><img decoding=\"async\" class=\"responsive-img d-lg-none d-block\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/TEASER3-3.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/TEASER3-3.jpg 823w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/TEASER3-3-768x578.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/TEASER3-3-480x361.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:823\/619 !important\" title=\"atreus_\"><\/div><div class=\"preheadline-container\"><div class=\"zw-breadcrumb-container black-color d-md-down-none\"><\/div><p class=\" zw-cgb preheadline zw-prevent-animation\">A\u00b7lounge: Digital Sales<\/p><h1 class=\" zw-cgb headline zw-prevent-animation\">Well done: Fresh approaches for successful digital sales<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"zw-breadcrumb-container black-color d-none d-md-down-block\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"label\">c<\/span> <a href=\"https:\/\/www.atreus.de\/en\">Home<\/a><span class=\"separator\"> c <\/span><a href=\"https:\/\/www.atreus.de\/publikationen-events\/\">Events<\/a><span class=\"separator\"> c <\/span><span class=\"last\"><\/span><\/p><\/nav><\/div>\n\n    <div  class=\"zw-cgb    infoblock default-margin black-color  \">\n      <div class=\" row\">\n        <div class=\"zw-cgb-content has-padding col-12\">\n          <div class=\"inner-content parent-has-padding\"><p class=\" zw-cgb fulltext \">At our A\u00b7lounge in September 2020, Atreus Partner Dirk Boventer spoke with Martin Bieri from W\u00fcsthof &#8211; on the opportunities, challenges, tips and tricks of surprising digital sales formats. The key findings at a glance.<\/p><div class=\"link-container\"><\/div><\/div>        <\/div>\n      <\/div>\n    <\/div>\n\n\n\n    <div  class=\"zw-cgb  textblock black-color zw-content-pos-center  default-margin \">\n      <div class=\"row\">\n        <div class=\"zw-cgb-content col-12 g-0\">\n          <h2 class=\"zw-cgb headline \">Strong despite the crisis: How premium brands are setting new standards in 2020<\/h2><p class=\" zw-cgb fulltext \">At our Digital A\u00b7lounge on September 15, 2020, we introduced you to W\u00fcsthof, a company that is successfully breaking new digital ground when it comes to sales approaches. Read the brief results of the conversation between Atreus Partner Dirk Boventer and Martin Bieri, Global Vice President Sales &amp; Product Development at W\u00fcsthof, published in the trade magazine etailment. &#8211; If you are interested, we will be happy to send you the full-length replay of the A\u00b7lounge.<\/p>        <\/div>\n      <\/div>\n    <\/div>\n\n\n\n    <div  class=\"zw-cgb    infoblock default-margin black-color  \">\n      <div class=\" row\">\n        <div class=\"zw-cgb-content has-padding col-12\">\n          <div class=\"preheadline-container parent-has-padding\"><p class=\" zw-cgb preheadline ' .  . '\">Customer loyalty: B2B Video Academy impresses specialist retailers<\/p><\/div><div class=\"inner-content parent-has-padding\"><p class=\" zw-cgb fulltext \">Videos and live digital formats promote image building even among business partners, as knife manufacturer W\u00fcsthof learned in the lockdown. Following the success of its Cutting Academy, which targeted younger, ambitious hobby cooks via YouTube, the Solingen-based company launched its own B2B Academy in the Corona period. Designed to support sales partners in 80 countries, the video format has noticeably helped recent sales growth, according to the management consultancy Atreus.<\/p><div class=\"link-container\"><\/div><\/div>        <\/div>\n      <\/div>\n    <\/div>\n\n\n\n    <div  class=\"zw-cgb  textblock black-color zw-content-pos-center  default-margin \">\n      <div class=\"row\">\n        <div class=\"zw-cgb-content col-12 g-0\">\n          <p class=\" zw-cgb fulltext \">According to W\u00fcsthof, the three 30-minute episodes, broadcast in eight languages during the summer, generated high viewer numbers. &#8220;Exciting and relevant content is the key to success,&#8221; sums up Martin Bieri, Global Vice President Sales &amp; Product Development. &#8220;Digital formats are set for the future as an integral part of sales.&#8221;<\/p><p class=\" zw-cgb fulltext \">In the video relay, the company relied on dealer training, presentations of the knife series, digital factory tours and challenges. In addition to the professionalism of the videos, Bieri considers the close integration of service and sales representatives as well as a skilful interlinking with the website and web stores to be decisive for success.<\/p><p class=\" zw-cgb fulltext \">(Article first published in the trade journal &#8220;Der Handel&#8221; on October 8, 2020)<\/p>        <\/div>\n      <\/div>\n    <\/div>\n\n\n\n\n    <div  class=\"zw-cgb  team-member-contact black-color default-margin \">\n      <div class=\"zw-cgb-content member-row row\">\n        <div class=\"col-md-5 col-12 single-team-member-headline px-0\"><h2 class=\" zw-cgb headline\">DO YOU HAVE QUESTIONS about the A\u00b7lounge or would you like to watch the replay?<\/h2><p class=\" zw-cgb fulltext \">Contact Dirk Boventer, Partner, Director and Head of Consumer Goods &amp; Retail at Atreus.<\/p><\/div><div class=\" col-md-7 col-12 single-team-member-contact px-0\">\n            <div class=\" image-container g-0\">\n              <div class=\"img-with-gradient row\">\n                <div class=\"img-name-container col-lg-5 zwPortImg\">\n                  <img decoding=\"async\" loading=\"lazy\" class=\"zwPortImg\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/07\/bov-di-v2.png\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/07\/bov-di-v2.png 555w, https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/07\/bov-di-v2-480x600.png 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:555\/694 !important\" title=\"atreus_\"><div class=\"name-description-container d-none d-lg-block\"><div class=\"team-member-contact-name fulltext\"><span>Dirk  Boventer<\/span><\/div><div class=\"team-member-contact-description fulltext\"><span>Partner<\/span><\/div><\/div>                <\/div>\n\n                <div class=\"phone-and-socials d-none d-lg-block col-md-7\">\n                  <div class=\"team-member-contact-phone\"><span>+49 89 452249-290<\/span><\/div><div class=\"icons-and-button-container\"><div class=\"team-member-contact-icon-container\"><div class=\"team-member-contact-email\"><a class=\"atreus-font\" href=\"mailto:Dirk.Boventer@atreus.de\">h<\/a><\/div><div class=\"team-member-contact-linkedin\"><a class=\"atreus-font\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dirk-boventer\/\" rel=\"noopener\">3<\/a><\/div><\/div><div class=\"zw-cgb zw-cgb-button-container \"><\/div><\/div>\n                <\/div>\n\n                <div class=\"linear-gradient-container\">\n                <\/div>\n              <\/div>\n              <div class=\"team-member-contact-content d-lg-none d-block\"><div class=\"team-member-contact-name fulltext\"><span>Dirk  Boventer<\/span><\/div><div class=\"team-member-contact-description fulltext\"><span>Partner<\/span><\/div><div class =\"phone-and-socials d-block d-lg-none\"><div class=\"team-member-contact-phone\"><span>+49 89 452249-290<\/span><\/div><div class=\"icons-and-button-container\"><div class=\"team-member-contact-icon-container\"><div class=\"team-member-contact-email\"><a class=\"atreus-font\" href=\"mailto:Dirk.Boventer@atreus.de\">h<\/a><\/div><div class=\"team-member-contact-linkedin\"><a class=\"atreus-font\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dirk-boventer\/\" rel=\"noopener\">3<\/a><\/div><\/div><div class=\"zw-cgb zw-cgb-button-container \"><\/div><\/div><\/div><\/div>            <\/div>\n\n        <\/div>      <\/div>\n    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