{"id":644915,"date":"2024-08-07T20:30:00","date_gmt":"2024-08-07T18:30:00","guid":{"rendered":"https:\/\/www.atreus.de\/?post_type=event&#038;p=644915"},"modified":"2025-12-01T15:52:32","modified_gmt":"2025-12-01T14:52:32","slug":"automotive-software-from-horsepower-to-code","status":"publish","type":"event","link":"https:\/\/www.atreus.de\/en\/events\/automotive-software-from-horsepower-to-code\/","title":{"rendered":"From Horsepower to Code: The Car as a Software Product"},"content":{"rendered":"<div  class=\"zw-cgb header-standard-block is-first-block desktop-has-image mobile-has-image default-margin white-color content-right content-down zw-atr-portrait-pos-left-bottom zw-atr-landscape-pos-left-bottom height-default \"><div class=\"row\"><div class=\"zw-cgb-content col-12 mx-auto\"><div  class=\"header-standard-inner-container\"><div class=\"bg-image\"><span class=\"copyright-image d-none d-lg-block\"><\/span><img decoding=\"async\" class=\"respnsive-img d-none d-lg-block\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2024\/07\/Website-header-3.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2024\/07\/Website-header-3.jpg 1920w, https:\/\/www.atreus.de\/wp-content\/uploads\/2024\/07\/Website-header-3-768x432.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2024\/07\/Website-header-3-1024x576.jpg 1024w, https:\/\/www.atreus.de\/wp-content\/uploads\/2024\/07\/Website-header-3-480x270.jpg 480w, https:\/\/www.atreus.de\/wp-content\/uploads\/2024\/07\/Website-header-3-1440x810.jpg 1440w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"aspect-ratio:1920\/1080 !important\" title=\"atreus_\"><span class=\"copyright-image d-lg-none d-block\"><\/span><img decoding=\"async\" class=\"responsive-img d-lg-none d-block\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2024\/07\/Website-teaser-4zu3-3.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2024\/07\/Website-teaser-4zu3-3.jpg 823w, https:\/\/www.atreus.de\/wp-content\/uploads\/2024\/07\/Website-teaser-4zu3-3-768x578.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2024\/07\/Website-teaser-4zu3-3-480x361.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:823\/619 !important\" title=\"atreus_\"><\/div><div class=\"preheadline-container\"><div class=\"zw-breadcrumb-container black-color d-md-down-none\"><\/div><p class=\" zw-cgb preheadline zw-prevent-animation\">A\u00b7lounge Automotive and Mobility<\/p><h1 class=\" zw-cgb headline zw-prevent-animation\">From Horsepower to Coding: The Car as a Software Product &#8211; The Digital Revolution in Automotive Engineering<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"zw-breadcrumb-container black-color d-none d-md-down-block\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"label\">c<\/span> <a href=\"https:\/\/www.atreus.de\/en\">Home<\/a><span class=\"separator\"> c <\/span><a href=\"https:\/\/www.atreus.de\/publikationen-events\/\">Events<\/a><span class=\"separator\"> c <\/span><span class=\"last\"><\/span><\/p><\/nav><\/div>\n\n\n    <div  class=\"zw-cgb  textblock black-color zw-content-pos-center  default-margin \">\n      <div class=\"row\">\n        <div class=\"zw-cgb-content col-12 g-0\">\n          <h2 class=\"zw-cgb headline \"><strong>A\u00b7lounge Digital<\/strong><\/h2><p class=\" zw-cgb fulltext \">The car of the future is more than just a means of transport &#8211; it is an intelligent, connected vehicle that is constantly evolving through software.<\/p><p class=\" zw-cgb fulltext \">In our A\u00b7lounge, Stefan Randak and Martin Hunglinger joined industry experts to discuss how software drives innovations such as autonomous driving and personalized assistance systems on the one hand, and enables entirely new business models such as Software-as-a-Service on the other!<\/p>        <\/div>\n      <\/div>\n    <\/div>\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n    <div  class=\"zw-cgb  textblock black-color zw-content-pos-center  default-margin \">\n      <div class=\"row\">\n        <div class=\"zw-cgb-content col-12 g-0\">\n          <h2 class=\"zw-cgb headline \">Did you miss the event?<\/h2><p class=\" zw-cgb fulltext \">Watch the replay of the highlights:<\/p><p class=\" zw-cgb fulltext \"><\/p>        <\/div>\n      <\/div>\n    <\/div>\n\n\n\n\r\n    <div id=\"f848fcd9-7d6c-4c7f-a210-0b839d57c5df\" class=\"zw-cgb  videoEmbedBlock black-color default-margin  zw-atr-portrait-pos-default zw-atr-landscape-pos-default show-background-image\">\r\n      <div class=\"row\">\r\n        <div class=\"col-12 g-0 content-wrapper\">\r\n          <div class=\"bg-image\"><span class=\"copyright-image\"><\/span><img decoding=\"async\" class=\"zw-img d-none d-menu-block\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-background-video-block.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-background-video-block.jpg 1920w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-background-video-block-768x288.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-background-video-block-1024x384.jpg 1024w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-background-video-block-480x180.jpg 480w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-background-video-block-1440x540.jpg 1440w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"aspect-ratio:1920\/720 !important\" title=\"atreus_\"><\/div><div class=\"zw-video-container embed\"><div class=\"image-container\"><span class=\"copyright-image\"><\/span><img decoding=\"async\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2024\/07\/Website-header-3.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2024\/07\/Website-header-3.jpg 1920w, https:\/\/www.atreus.de\/wp-content\/uploads\/2024\/07\/Website-header-3-768x432.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2024\/07\/Website-header-3-1024x576.jpg 1024w, https:\/\/www.atreus.de\/wp-content\/uploads\/2024\/07\/Website-header-3-480x270.jpg 480w, https:\/\/www.atreus.de\/wp-content\/uploads\/2024\/07\/Website-header-3-1440x810.jpg 1440w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"aspect-ratio:1920\/1080 !important\" title=\"atreus_\"><span class=\"play-button-image\" onClick=\"zw_create_video(&quot; &lt;div class=\\&quot;brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\\&quot; data-borlabs-cookie-content-blocker-id=\\&quot;vimeo-content-blocker\\&quot; data-borlabs-cookie-content=\\&quot;PGlmcmFtZSB0aXRsZT0iMjAyNDA5MjZfQS5sb3VuZ2UgQXV0b21vdGl2ZV9BdWZ6ZWljaG51bmciIHNyYz0iaHR0cHM6Ly9wbGF5ZXIudmltZW8uY29tL3ZpZGVvLzEwMTMxODkyNzQ\\\/ZG50PTEmYW1wO2FwcF9pZD0xMjI5NjMiIHdpZHRoPSI5NjAiIGhlaWdodD0iNTQwIiBmcmFtZWJvcmRlcj0iMCIgYWxsb3c9ImF1dG9wbGF5OyBmdWxsc2NyZWVuOyBwaWN0dXJlLWluLXBpY3R1cmU7IGNsaXBib2FyZC13cml0ZTsgZW5jcnlwdGVkLW1lZGlhOyB3ZWItc2hhcmUiIHJlZmVycmVycG9saWN5PSJzdHJpY3Qtb3JpZ2luLXdoZW4tY3Jvc3Mtb3JpZ2luIj48L2lmcmFtZT4=\\&quot;&gt;&lt;div class=\\&quot;brlbs-cmpnt-cb-preset-c brlbs-cmpnt-cb-vimeo\\&quot;&gt; &lt;div class=\\&quot;brlbs-cmpnt-cb-thumbnail\\&quot; style=\\&quot;background-image: url(&#039;https:\\\/\\\/www.atreus.de\\\/wp-content\\\/uploads\\\/borlabs-cookie\\\/1\\\/vimeo_1013189274.jpg&#039;)\\&quot;&gt;&lt;\\\/div&gt; &lt;div class=\\&quot;brlbs-cmpnt-cb-main\\&quot;&gt; &lt;div class=\\&quot;brlbs-cmpnt-cb-play-button\\&quot;&gt;&lt;\\\/div&gt; &lt;div class=\\&quot;brlbs-cmpnt-cb-content\\&quot;&gt; &lt;p class=\\&quot;brlbs-cmpnt-cb-description\\&quot;&gt;You are currently viewing a placeholder content from &lt;strong&gt;Vimeo&lt;\\\/strong&gt;. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.&lt;\\\/p&gt; &lt;a class=\\&quot;brlbs-cmpnt-cb-provider-toggle\\&quot; href=\\&quot;#\\&quot; data-borlabs-cookie-show-provider-information role=\\&quot;button\\&quot;&gt;More Information&lt;\\\/a&gt; &lt;\\\/div&gt; &lt;div class=\\&quot;brlbs-cmpnt-cb-buttons\\&quot;&gt; &lt;a class=\\&quot;brlbs-cmpnt-cb-btn\\&quot; href=\\&quot;#\\&quot; data-borlabs-cookie-unblock role=\\&quot;button\\&quot;&gt;Unblock content&lt;\\\/a&gt; &lt;a class=\\&quot;brlbs-cmpnt-cb-btn\\&quot; href=\\&quot;#\\&quot; data-borlabs-cookie-accept-service role=\\&quot;button\\&quot; style=\\&quot;display: inherit\\&quot;&gt;Accept required service and unblock content&lt;\\\/a&gt; &lt;\\\/div&gt; &lt;\\\/div&gt; &lt;\\\/div&gt;&lt;\\\/div&gt;&quot;,'f848fcd9-7d6c-4c7f-a210-0b839d57c5df','vimeo-content-blocker')\"><img decoding=\"async\" loading=\"lazy\" width=\"60\" height=\"70\" alt=\"AtreusPlay\" src=\"https:\/\/www.atreus.de\/wp-content\/themes\/zw-atr-theme\/assets\/images\/Play_Button_wei\u00df.png\" title=\"atreus_\"><\/span><\/div><\/div>        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n\r\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-zw-default-color\"><\/div>\n\n\n\n\n\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n\n\n\n<div  class=\"zw-cgb row  columnmaster020 default-margin \"><div class=\"columnmaster-inner-content g-0\">    <div  class=\"zw-cgb no-image-layout columnblock white-color has-icon  blue-400 \">\n      <div class=\"zw-cgb zw-cgb-content\">\n\n        <div class=\"column-content\"><div class=\"inner-content\"><div class=\"icon-container\"><span class=\"atr-icon\">j<\/span><h2 class=\" zw-cgb headline h4\">Event<\/h2><\/div><p class=\" zw-cgb fulltext \"><strong>Digital<\/strong> <strong>via Live Stream<\/strong><\/p><p class=\" zw-cgb fulltext \"><strong><strong>September 26, 12:00 PM to 1:30 PM<\/strong> (CET)<\/strong><\/p><p class=\" zw-cgb fulltext \">Welcome and speaker introduction<\/p><p class=\" zw-cgb fulltext \">Discussion and Q&amp;A with<\/p><ul class=\"zw-cgb-ul fulltext \"><li class=\"\">Boris Engel (Director Automotive, Microsoft Corporation)<\/li><li class=\"\">Martin Schleicher (Head of Software Strategy, Continental AG)<\/li><li class=\"\">Anudar Hanibal (Mobility Expert and Managing Director, AHAT GmbH)<\/li><li class=\"\">Dr. Patrick Bartsch (Principal Product Technology BDM, Amazon Web Services)<\/li><\/ul><p class=\" zw-cgb fulltext \">Discussion and audience questions<\/p><\/div><\/div>      <\/div>\n    <\/div>\n    <div  class=\"zw-cgb no-image-layout columnblock white-color has-icon  blue-600 \">\n      <div class=\"zw-cgb zw-cgb-content\">\n\n        <div class=\"column-content\"><div class=\"inner-content\"><div class=\"icon-container\"><span class=\"atr-icon\">l<\/span><h2 class=\" zw-cgb headline h4\">Topic<\/h2><\/div><p class=\" zw-cgb fulltext \">We are pleased to invite you to our next A.lounge Automotive on the topic of Software-Defined Vehicles. Discover how OEMs and suppliers, through close cooperation and the use of cutting-edge technologies, not only create inspiring products but also revolutionize the customer experience. Together, we will explore the opportunities and challenges of digital transformation in the automotive industry, from the development of agile software processes to ensuring cybersecurity.<\/p><\/div><\/div>      <\/div>\n    <\/div>\n    <div  class=\"zw-cgb no-image-layout columnblock white-color has-icon  blue-900 \">\n      <div class=\"zw-cgb zw-cgb-content\">\n\n        <div class=\"column-content\"><div class=\"inner-content\"><div class=\"icon-container\"><span class=\"atr-icon\">k<\/span><h2 class=\" zw-cgb headline h4\">Automotive<\/h2><\/div><p class=\" zw-cgb fulltext \"><strong><strong><strong>Leading companies through difficult times requires storm proof professionals with power and sure instincts.<\/strong><\/strong><\/strong><\/p><p class=\" zw-cgb fulltext \">We support you in meeting the challenges of the automotive industry:<\/p><\/div><div class=\"zw-cgb zw-cgb-button-container text-center\"><a class=\"zw-cgb btn btn-primary prm-button\" href=\"https:\/\/www.atreus.de\/en\/industries\/automotive\/\">Atreus Expertise Automotive<\/a><\/div><\/div>      <\/div>\n    <\/div>\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    <div  class=\"zw-cgb    infoblock default-margin black-color  \">\n      <div class=\" row\">\n        <div class=\"zw-cgb-content has-padding col-12\">\n          <div class=\"inner-content parent-has-padding\"><h2 class=\" zw-cgb headline\">Our Speakers<\/h2><div class=\"link-container\"><\/div><\/div>        <\/div>\n      <\/div>\n    <\/div>\n\n\n\r\n    <div  class=\"zw-cgb  extern-zitat-block black-color default-margin  \">\r\n      <div class=\"row zitat-row\">\r\n        <div class=\" image-container g-0 order-1  col-menu-3 col-12 \">\r\n\r\n          <div class=\"bg-image\">\r\n            <span class=\"copyright-image\"><\/span><img decoding=\"async\" class=\"responsive-img\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2024\/08\/eng-bo.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2024\/08\/eng-bo.jpg 242w, https:\/\/www.atreus.de\/wp-content\/uploads\/2024\/08\/eng-bo-150x150.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:242\/242 !important\" title=\"atreus_\">          <\/div>\r\n\r\n          <div class=\"zitat-img-text-container\"><div class=\"zitat-name-container fulltext\"><span>Boris Engel<\/span><\/div><div class=\"zitat-discription-container fulltext\"><span>Director Automotive, Microsoft Corporation<\/span><\/div><\/div>\r\n        <\/div>\r\n        <div class=\"g-0 zitat-text-container order-2 col-menu-9 col-12 \">\r\n          <p class=\" zw-cgb fulltext \"><strong><strong>Boris Engel is Director Automotive at Microsoft. Previously, he worked for 20 years at Daimler AG in various leadership positions.<\/strong><\/strong><\/p><p class=\" zw-cgb fulltext \">In his last role at Daimler, he led the global development of entertainment and communication systems for Mercedes-Benz vehicles. He was also responsible for system integration and release management of &#8220;Mercedes me connect&#8221; and in-house software development for Powertrain.<\/p><p class=\" zw-cgb fulltext \">His expertise, spanning over 20 years, covers software development in embedded systems and cloud-based solutions with onboard integration, as well as hardware and mechatronics development. He has successfully led global, cross-functional projects with international teams, impressing with his strong communication and leadership skills.<\/p>                  <\/div>\r\n      <\/div>\r\n    <\/div>\r\n\n\n\r\n    <div  class=\"zw-cgb  extern-zitat-block black-color default-margin  \">\r\n      <div class=\"row zitat-row\">\r\n        <div class=\" image-container g-0 order-1 order-lg-2  col-menu-3 col-12 \">\r\n\r\n          <div class=\"bg-image\">\r\n            <span class=\"copyright-image\"><\/span><img decoding=\"async\" class=\"responsive-img\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2024\/08\/sch-ma.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2024\/08\/sch-ma.jpg 242w, https:\/\/www.atreus.de\/wp-content\/uploads\/2024\/08\/sch-ma-150x150.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:242\/242 !important\" title=\"atreus_\">          <\/div>\r\n\r\n          <div class=\"zitat-img-text-container\"><div class=\"zitat-name-container fulltext\"><span>Martin Schleicher<\/span><\/div><div class=\"zitat-discription-container fulltext\"><span>Head of Software Strategy, Continental AG<\/span><\/div><\/div>\r\n        <\/div>\r\n        <div class=\"g-0 zitat-text-container order-2 order-lg-1 col-menu-9 col-12 \">\r\n          <p class=\" zw-cgb fulltext \"><strong><strong>Martin Schleicher has over 25 years of experience in the automotive software industry. Since 2021, he has been responsible for &#8220;Software Strategy&#8221; within the &#8220;Software and Central Technologies&#8221; organization at Continental.<\/strong><\/strong><\/p><p class=\" zw-cgb fulltext \">Previously, he held various leadership positions at Elektrobit, including responsibilities for corporate strategy, product and portfolio management, and partnerships. Martin Schleicher is active in various consortia and associations, including AUTOSAR, Eclipse SDV, SOAFEE, and VDA. He is a frequent speaker at conferences and a member of the Program Advisory Board of conferences such as &#8220;ELIV&#8221;, &#8220;Automotive Computing Conference&#8221;, and &#8220;Automotive Software Strategies&#8221;.<\/p>                  <\/div>\r\n      <\/div>\r\n    <\/div>\r\n\n\n\r\n    <div  class=\"zw-cgb  extern-zitat-block black-color default-margin  \">\r\n      <div class=\"row zitat-row\">\r\n        <div class=\" image-container g-0 order-1  col-menu-3 col-12 \">\r\n\r\n          <div class=\"bg-image\">\r\n            <span class=\"copyright-image\"><\/span><img decoding=\"async\" class=\"responsive-img\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2024\/08\/anu.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2024\/08\/anu.jpg 242w, https:\/\/www.atreus.de\/wp-content\/uploads\/2024\/08\/anu-150x150.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:242\/242 !important\" title=\"atreus_\">          <\/div>\r\n\r\n          <div class=\"zitat-img-text-container\"><div class=\"zitat-name-container fulltext\"><span>Anudar Hanibal<\/span><\/div><div class=\"zitat-discription-container fulltext\"><span>Mobility Expert and Managing Director, AHAT GmbH<\/span><\/div><\/div>\r\n        <\/div>\r\n        <div class=\"g-0 zitat-text-container order-2 col-menu-9 col-12 \">\r\n          <p class=\" zw-cgb fulltext \"><strong>Anudar Hanibal is a mobility expert and Managing Director of AHAT GmbH.<\/strong> She was born on September 13, 1972 in Ulan Bator, Mongolia. After studying business administration at the Technical University of Berlin, she began her career at Mercedes-Benz Lease-Finance, a Daimler company, in November 1998, after a project assignment initially with the international management trainee group.<\/p><p class=\" zw-cgb fulltext \">Her roles at Mercedes-Benz Bank and Daimler Financial Services took her through various areas of the Daimler Group&#8217;s financial services and mobility division, with stays in Israel and Poland. Early on, she gained extensive project management experience in setting up new companies, for example in Israel and Russia, and in implementing innovative IT projects such as an optical archive.<\/p><p class=\" zw-cgb fulltext \">For over 6 years, she held various management positions in dealer financing, sales &amp; marketing, and insurance as part of her expatriate assignment at Mercedes-Bank Rus in Moscow, most recently as Sales &amp; Marketing Director responsible for the entire sales department.<\/p><p class=\" zw-cgb fulltext \">Back at the headquarters of Daimler Financial Services, she led the Labeling Europe and Sales &amp; Marketing Vans Global departments. She then moved to the Business Innovation department of the Daimler Group (most recently known as Lab1886), where she was responsible for selecting and evaluating future business models in the area of Smart and Shared Mobility. Among other things, she developed and built Mercedes me Flexperience as a car subscription business model. She was responsible for developing a Subscription Services IT platform, including an app, and piloting the business model at several dealership operations in Germany. She also led her team in evaluating market potentials for additional markets such as China, Russia, and South Africa.<\/p><p class=\" zw-cgb fulltext \">As part of the business area&#8217;s transformation in January 2021 into the newly founded technology holding 1886Ventures, she took on the role of Managing Director. Since July 2021, Mrs. Hanibal has been building Carve8 GmbH as founder and shareholder, offering a white-label car subscription platform solution for car dealerships, enabling a completely digital customer experience through online contract conclusion.<\/p>                  <\/div>\r\n      <\/div>\r\n    <\/div>\r\n\n\n\r\n    <div  class=\"zw-cgb  extern-zitat-block black-color default-margin  \">\r\n      <div class=\"row zitat-row\">\r\n        <div class=\" image-container g-0 order-1 order-lg-2  col-menu-3 col-12 \">\r\n\r\n          <div class=\"bg-image\">\r\n            <span class=\"copyright-image\"><\/span><img decoding=\"async\" class=\"responsive-img\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2024\/08\/bar-pa.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2024\/08\/bar-pa.jpg 242w, https:\/\/www.atreus.de\/wp-content\/uploads\/2024\/08\/bar-pa-150x150.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:242\/242 !important\" title=\"atreus_\">          <\/div>\r\n\r\n          <div class=\"zitat-img-text-container\"><div class=\"zitat-name-container fulltext\"><span>Dr. Patrick Bartsch<\/span><\/div><div class=\"zitat-discription-container fulltext\"><span>Principal Product Technology BDM, Amazon Web Services<\/span><\/div><\/div>\r\n        <\/div>\r\n        <div class=\"g-0 zitat-text-container order-2 order-lg-1 col-menu-9 col-12 \">\r\n          <p class=\" zw-cgb fulltext \"><strong>Dr. Patrick Bartsch, is a Principal Product Technology BDM at Amazon Web Services with close to 20 years of global experience in the automotive industry.<\/strong><\/p><p class=\" zw-cgb fulltext \">Prior to joining AWS, Dr. Patrick Bartsch worked as Head of Technology Specialists Connected Car for Jaguar Land Rover where he was responsible for the connectivity solutions from the Vehicle to the Cloud, connected car cybersecurity, Application Programming Interfaces on-board and off-board as well as prototyping and future platform development. He and his team delivered the current generation connectivity solution with dual e-sim and local sim-profile download capabilities, established the connected car cyber security framework and connected vehicle API design forum.<\/p><p class=\" zw-cgb fulltext \">Before joining Jaguar Land Rover, Dr. Patrick Bartsch worked for Audi and Volkswagen in different roles, which include software development for embedded units such as engine control units and the optimization of injection time and value, software development and team leading for environmentally friendly driving solutions which used digital map data to optimize vehicle calibration. He later worked multiple years in system architecture design leadership for infotainment systems as well as leading several connected car projects for those companies.<\/p><p class=\" zw-cgb fulltext \">Dr. Patrick Bartsch received PhD from the University of Hanover, Germany, in Electronics and Computer Science in addition to his Diploma in Mechanical Engineering (automotive) from the University of Brunswick, Germany. He is also a Lecturer at the University of Stuttgart, Germany, in the mobile application development branch of study and an examiner at the University of Exeter, United Kingdom.<\/p><p class=\" zw-cgb fulltext \">Today, Dr. Patrick Bartsch works mainly on transforming the automotive industry with tailored offerings in the area of automotive E\/E architectures, software defined &amp; connected vehicles and the cloud products and services allowing to shift-left the overall automotive embedded software development process.<\/p>                  <\/div>\r\n      <\/div>\r\n    <\/div>\r\n\n\n<div  class=\"zw-cgb  sidebarblock default-margin \">\r\n      <div class=\"row\">\r\n        \r\n\t\t<div class=\"zw-cgb global-widget left  white-color  no-margin\">\r\n\t\t\t\t\t\t\t<div class=\"bg-img-container\">\r\n\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1920\" height=\"720\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/widget-newsletter-02.jpg\" style=\"aspect-ratio:1920\/720 !important\" alt=\"atreus_\" title=\"atreus_\">\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"inner-container bg-blue\">\r\n\t\t\t\t      <div class=\"headlinetwo-container\">\r\n\t\t<p class=\"zw-cgb headline two\">Atreus News: Access to concentrated know-how<\/p>\r\n\t  <\/div> \t\t\t\t<div class=\"widget-content fulltext\">\r\n\r\n\t\t\t\t\t\t<p>Everything new. 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