{"id":400465,"date":"2023-07-28T12:20:38","date_gmt":"2023-07-28T10:20:38","guid":{"rendered":"https:\/\/www.atreus.de\/?p=400465"},"modified":"2025-12-01T15:51:07","modified_gmt":"2025-12-01T14:51:07","slug":"electricity-price-misplanning-this-is-why-the-e-car-offensive-is-faltering","status":"publish","type":"post","link":"https:\/\/www.atreus.de\/en\/media\/electricity-price-misplanning-this-is-why-the-e-car-offensive-is-faltering\/","title":{"rendered":"Electricity, price, misplanning: this is why the e-car offensive is faltering"},"content":{"rendered":"<div  class=\"zw-cgb header-standard-block is-first-block desktop-has-image mobile-has-image default-margin black-color content-right content-down zw-atr-portrait-pos-left-bottom zw-atr-landscape-pos-left-center height-default \"><div class=\"row\"><div class=\"zw-cgb-content col-12 mx-auto\"><div  class=\"header-standard-inner-container\"><div class=\"bg-image\"><span class=\"copyright-image d-none d-lg-block\">\u00a9NikahGeh \u2013 stock.adobe.com<\/span><img decoding=\"async\" class=\"respnsive-img d-none d-lg-block\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/07\/header-20230727-presseartikel-automotive-SR.jpg\" style=\"aspect-ratio:1920\/1080 !important\" title=\"atreus_\"><span class=\"copyright-image d-lg-none d-block\">\u00a9NikahGeh \u2013 stock.adobe.com<\/span><img decoding=\"async\" class=\"responsive-img d-lg-none d-block\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/07\/teaser-4zu3-20230727-presseartikel-automotive-SR.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/07\/teaser-4zu3-20230727-presseartikel-automotive-SR.jpg 823w, https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/07\/teaser-4zu3-20230727-presseartikel-automotive-SR-768x578.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/07\/teaser-4zu3-20230727-presseartikel-automotive-SR-480x361.jpg 480w\" 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Be the first to rate this post.    <\/p>    <p class=\"rmp-rating-widget__msg js-rmp-msg black-color my-0\"><\/p>  <\/div>  <!--Structured data -->    <\/div><\/div><\/div>\n\n    <div  class=\"zw-cgb    infoblock default-margin black-color  \">\n      <div class=\" row\">\n        <div class=\"zw-cgb-content has-padding col-12\">\n          <div class=\"preheadline-container parent-has-padding\"><p class=\" zw-cgb preheadline ' .  . '\">Atreus in the Media<\/p><\/div><div class=\"inner-content parent-has-padding\"><h2 class=\" zw-cgb headline\">E-car revolution and the expected turnaround<\/h2><p class=\" zw-cgb fulltext \"><strong>Germany is aiming for an e-car revolution, but so far the hoped-for turnaround has failed to materialize. In the German newspapers M\u00fcnchner Merkur and Frankfurter Rundschau Atreus Director Stefan Randak explains that high prices and political planning errors are the reasons. What opportunities and prospects does he see for e-mobility.<\/strong><\/p><div class=\"link-container\"><\/div><\/div>        <\/div>\n      <\/div>\n    <\/div>\n\n\n\r\n    <div  class=\"zw-cgb  intern-zitat-style  zitat-block black-color default-margin default-padding \">\r\n      <div class=\"row zitat-row\">\r\n        <div class=\" image-container g-0 order-1 order-lg-2  col-menu-5 col-12 \">\r\n          <a href=\"https:\/\/www.atreus.de\/en\/team-en\/stefan-randak\/\">          <div class=\"img-with-gradient\">\r\n\r\n            <span class=\"copyright-image\"><\/span><img decoding=\"async\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/07\/ran-st-v1.png\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/07\/ran-st-v1.png 555w, https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/07\/ran-st-v1-480x600.png 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:555\/694 !important\" title=\"atreus_\">            <div class=\"linear-gradient-container\"><\/div>\r\n          <\/div>\r\n\r\n\r\n\r\n          <div class=\"zitat-img-text-container\"><div class=\"zitat-name-container fulltext\"><span>Stefan  Randak<\/span><\/div><div class=\"zitat-discription-container fulltext\"><span>Partner and Head of Solution Group Automotive &#038; Mobility<\/span><\/div><\/div>          <\/a>        <\/div>\r\n        <div class=\"g-0 zitat-text-container order-2 order-lg-1 col-menu-7 col-12 \">\r\n          <div class=\"zitat-text\"><span class=\"zitat-start-icon atreus-font\">D<\/span><p class=\"zw-cgb fulltext\">\u201eAn e-car does not pay off for some consumers. Electricity for e-cars is often more expensive than gasoline or diesel. This discourages smart customers from driving e-cars.\u201c<\/p><\/div>                  <\/div>\r\n\r\n      <\/div>\r\n    <\/div>\r\n\n\n\n    <div  class=\"zw-cgb  textblock black-color zw-content-pos-center  default-margin \">\n      <div class=\"row\">\n        <div class=\"zw-cgb-content col-12 g-0\">\n          <h2 class=\"zw-cgb headline \"><strong>The goal of the e-car offensive: challenges and obstacles<\/strong><\/h2><p class=\" zw-cgb fulltext \">The European Union and the Federal Republic of Germany are committed to e-mobility. The German government has set an ambitious target of 15 million e-cars by 2030. The EU has decided on the end of combustion engines and presented a law for improved charging station supply at the beginning of July. But the reality is different: E-mobility is not finding the desired acceptance among people. There are many reasons for this, including excessively high prices and wrong political decisions.<\/p>        <\/div>\n      <\/div>\n    <\/div>\n\n\n\n\n    <div  class=\"zw-cgb  textblock black-color zw-content-pos-center  default-margin \">\n      <div class=\"row\">\n        <div class=\"zw-cgb-content col-12 g-0\">\n          <h2 class=\"zw-cgb headline \"><strong>E-car acceptance remains subdued<\/strong><\/h2><p class=\" zw-cgb fulltext \">The German Federal Statistical Office reported in 2022 that Germans are still struggling to buy electric cars. Although the share of e-cars has increased, they are still a minority on German roads. Currently, just under one million e-cars are registered, representing only 4.5 percent of all passenger cars. To reach the traffic light coalition&#8217;s target, about 5,000 e-cars would have to be newly registered every day. Automotive expert Stefan Randak is skeptical about this target, calling it &#8220;wishful thinking&#8221;.<\/p>        <\/div>\n      <\/div>\n    <\/div>\n\n\n\n\r\n    <div  class=\"zw-cgb  extern-zitat-style  zitat-block black-color default-margin default-padding \">\r\n      <div class=\"row zitat-row\">\r\n        <div class=\" image-container g-0 order-1 order-lg-2  d-none \">\r\n                    <div class=\"img-with-gradient\">\r\n\r\n                        <div class=\"linear-gradient-container\"><\/div>\r\n          <\/div>\r\n\r\n\r\n\r\n          <div class=\"zitat-img-text-container\"><div class=\"zitat-name-container fulltext\"><span>German Federal Statistical Office<\/span><\/div><div class=\"zitat-discription-container fulltext\"><span>2022<\/span><\/div><\/div>                  <\/div>\r\n        <div class=\"g-0 zitat-text-container order-2 order-lg-1 col-12 no-image-container \">\r\n          <div class=\"zitat-text\"><span class=\"zitat-start-icon atreus-font\">D<\/span><p class=\"zw-cgb fulltext\">\u201eGermans continue to find it difficult to purchase electric cars\u201c<\/p><\/div>          <div class=\"zitat-img-text-container no-image-layout\"><div class=\"zitat-name-container fulltext\"><span>German Federal Statistical Office<\/span><\/div><div class=\"zitat-discription-container fulltext\"><span>2022<\/span><\/div><\/div>        <\/div>\r\n\r\n      <\/div>\r\n    <\/div>\r\n\n\n\n    <div  class=\"zw-cgb  textblock black-color zw-content-pos-center  default-margin \">\n      <div class=\"row\">\n        <div class=\"zw-cgb-content col-12 g-0\">\n          <h2 class=\"zw-cgb headline \">Price barrier and expensive electricity<\/h2><p class=\" zw-cgb fulltext \">The main reason for the hesitant e-car acceptance is the high purchase cost. Although subsidies have made electric cars more affordable, they are still more expensive than vehicles with internal combustion engines. The German Automobile Association (ADAC) named the Dacia Spring Electric 45 Essential as the cheapest e-car with a new price of \u20ac22,750. However, most e-cars are above this price level, while combustion engines are less expensive overall.<\/p>        <\/div>\n      <\/div>\n    <\/div>\n\n\n\n\n    <div  class=\"zw-cgb  textblock black-color zw-content-pos-center  default-margin \">\n      <div class=\"row\">\n        <div class=\"zw-cgb-content col-12 g-0\">\n          <h2 class=\"zw-cgb headline \"><strong>Challenges in infrastructure development<\/strong><\/h2><p class=\" zw-cgb fulltext \">Another problem is the inadequate infrastructure for e-mobility. The availability of charging stations varies widely across Europe. While some countries, such as France, the Netherlands and Germany, have comparatively good charging station coverage, there are still large gaps in other countries, especially in southeastern European states.<\/p><p class=\" zw-cgb fulltext \">The EU plans to install a charging station for passenger cars every 60 kilometers along the main roads. However, there are no uniform quality standards and there is a challenge to expand the congested network for more powerful charging stations. In addition, there are still no sustainable solutions for electric truck charging capacities.<\/p>        <\/div>\n      <\/div>\n    <\/div>\n\n\n\n\n    <div  class=\"zw-cgb  textblock black-color zw-content-pos-center  default-margin \">\n      <div class=\"row\">\n        <div class=\"zw-cgb-content col-12 g-0\">\n          <h2 class=\"zw-cgb headline \">Opportunities and prospects for e-mobility<\/h2><p class=\" zw-cgb fulltext \">Despite the current challenges, there are also positive developments for e-mobility. The automotive industry is increasingly setting the course for an electric future. In the first three quarters of 2022, e-car production totaled around 375,600 vehicles. This represents an increase of 66.2 percent compared with the same period last year. Although the German industry still mainly produces cars with classic combustion engines, the e-market is booming, especially in China. Volkswagen, once the market leader, now faces tough domestic competition and ranks second in e-cars in Germany, behind Tesla.<\/p>        <\/div>\n      <\/div>\n    <\/div>\n\n\n\n\n    <div  class=\"zw-cgb  textblock black-color zw-content-pos-center  default-margin \">\n      <div class=\"row\">\n        <div class=\"zw-cgb-content col-12 g-0\">\n          <h2 class=\"zw-cgb headline \">Outlook and summary<\/h2><p class=\" zw-cgb fulltext \">The e-car offensive in Germany and the EU faces major challenges, but also promising opportunities. High purchase costs and expensive electricity challenge the acceptance of electric cars. In addition, the expansion of the charging infrastructure is still insufficient. Nevertheless, there are positive developments in the automotive industry and progress in the planning of charging stations. Comprehensive cooperation between policymakers, industry and consumers will be necessary to sustainably advance e-mobility and achieve the ambitious goal of 15 million e-cars by 2030.<\/p>        <\/div>\n      <\/div>\n    <\/div>\n\n\n\n\n    <div  class=\"zw-cgb  buttonBlock black-color default-margin \">\n      <div class=\"row\">\n        <div class=\"col-12 g-0\">\n          <div class=\"zw-button-container \"><div class=\"zw-cgb zw-cgb-button-container \"><a class=\"zw-cgb btn btn-primary \" href=\"https:\/\/www.merkur.de\/politik\/elektroauto-e-auto-kaufen-preis-strom-deutschland-probleme-gruene-cdu-92418046.html\" target=\"_blank\" rel=\"noreferrer noopener\">Read the entire article in M\u00fcnchner Merkur (in German only)<\/a><\/div><\/div>        <\/div>\n      <\/div>\n    <\/div>\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <div  class=\"zw-cgb    infoblock default-margin black-color  \">\n      <div class=\" row\">\n        <div class=\"zw-cgb-content has-padding col-12\">\n          <div class=\"preheadline-container parent-has-padding\"><p class=\" zw-cgb preheadline ' .  . '\">Your contact<\/p><\/div><div class=\"inner-content parent-has-padding\"><p class=\" zw-cgb fulltext \">Will be happy to answer questions and provide answers.<\/p><div class=\"link-container\"><\/div><\/div>        <\/div>\n      <\/div>\n    <\/div>\n\n\n<div id=\"parent58361\"class=\"zw-cgb speaker-160 team-member black-colordefault-margin \"><div class=\"zw-cgb-content member-row row\">\r\n\r\n    <div class=\"col-menu-3 col-lg-4 col-md-6 col-12 single-team-member px-0 intern-view \">\r\n    <a href=\"https:\/\/www.atreus.de\/en\/team-en\/stefan-randak\/\">\r\n\r\n    <div class=\" image-container g-0\">\r\n      <div class=\"img-with-gradient\">\r\n\r\n        <img decoding=\"async\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/07\/ran-st-v1.png\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/07\/ran-st-v1.png 555w, https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/07\/ran-st-v1-480x600.png 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:555\/694 !important\" title=\"atreus_\">        <div class=\"linear-gradient-container\"><\/div>\r\n      <\/div>\r\n\r\n      <\/a>      <div class=\"team-member-content\"><div class=\"team-member-name fulltext\"><a href=\"https:\/\/www.atreus.de\/en\/team-en\/stefan-randak\/\"><span>Stefan  Randak<\/span><\/a><\/div><div class=\"team-member-description fulltext\"><a href=\"https:\/\/www.atreus.de\/en\/team-en\/stefan-randak\/\"><span>Partner and Head of Solution Group Automotive &#038; Mobility<\/span><\/a><\/div><div class=\"team-member-phone\"><a href=\"tel:+49 89 452249-390\"><span>+49 89 452249-390<\/span><\/a><\/div><div class=\"team-member-icon-container\"><div class=\"team-member-email\"><a class=\"atreus-font\" href=\"mailto:Stefan.Randak@atreus.de\">h<\/a><\/div><div class=\"team-member-linkedin\"><a class=\"atreus-font\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/stefan-randak\/\" rel=\"noopener\">3<\/a><\/div><\/div><\/div>    <\/div>\r\n\r\n    <\/div>\r\n\r\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <div  class=\"zw-cgb  change-padding  infoblock default-margin black-color  \">\n      <div class=\" row\">\n        <div class=\"zw-cgb-content has-padding col-12\">\n          <div class=\"preheadline-container parent-has-padding\"><p class=\" zw-cgb preheadline ' .  . 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src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/07\/header-20230727-presseartikel-automotive-SR.jpg\" style='aspect-ratio:1920\/1080 !important'><span class=\"copyright-image d-lg-none d-block\">\u00a9NikahGeh \u2013 stock.adobe.com<\/span><img decoding=\"async\" class=\"responsive-img d-lg-none d-block\" loading=\"lazy\" alt=\"\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/07\/teaser-4zu3-20230727-presseartikel-automotive-SR.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/07\/teaser-4zu3-20230727-presseartikel-automotive-SR.jpg 823w, https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/07\/teaser-4zu3-20230727-presseartikel-automotive-SR-768x578.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/07\/teaser-4zu3-20230727-presseartikel-automotive-SR-480x361.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"style='aspect-ratio:823\/619 !important'><\/div>\n<div class=\"preheadline-container\">\n<div class=\"zw-breadcrumb-container 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