{"id":440303,"date":"2023-10-03T17:48:29","date_gmt":"2023-10-03T15:48:29","guid":{"rendered":"https:\/\/www.atreus.de\/?post_type=publication&#038;p=440303"},"modified":"2023-10-05T17:34:00","modified_gmt":"2023-10-05T15:34:00","slug":"series-production","status":"publish","type":"publication","link":"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/series-production\/","title":{"rendered":"General Manager for Series Production and Growth"},"content":{"rendered":"<div  class=\"zw-cgb header-standard-block is-first-block desktop-has-image mobile-has-image default-margin white-color content-right content-down zw-atr-portrait-pos-default zw-atr-landscape-pos-default height-default \"><div class=\"row\"><div class=\"zw-cgb-content col-12 mx-auto\"><div  class=\"header-standard-inner-container\"><div class=\"bg-image\"><span class=\"copyright-image d-none d-lg-block\">\u00a9Shutter B \u2013 stock.adobe.com<\/span><img decoding=\"async\" class=\"respnsive-img d-none d-lg-block\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/header-02-10.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/header-02-10.jpg 1920w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/header-02-10-768x432.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/header-02-10-1024x576.jpg 1024w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/header-02-10-480x270.jpg 480w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/header-02-10-1440x810.jpg 1440w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"aspect-ratio:1920\/1080 !important\" title=\"atreus_\"><span class=\"copyright-image d-lg-none d-block\">\u00a9Shutter B \u2013 stock.adobe.com<\/span><img decoding=\"async\" class=\"responsive-img d-lg-none d-block\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-02-9.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-02-9.jpg 823w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-02-9-768x578.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-02-9-480x361.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:823\/619 !important\" title=\"atreus_\"><\/div><div class=\"preheadline-container\"><div class=\"zw-breadcrumb-container black-color d-md-down-none\"><\/div><p class=\" zw-cgb preheadline zw-prevent-animation\">Case Study<\/p><h1 class=\" zw-cgb headline zw-prevent-animation\">General Manager for Series Production and Growth<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"zw-breadcrumb-container black-color d-none d-md-down-block\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"label\">c<\/span> <a href=\"https:\/\/www.atreus.de\/en\">Home<\/a><span class=\"separator\"> c <\/span><a href=\"https:\/\/www.atreus.de\/publikationen-events\/\">Publikationen<\/a><span class=\"separator\"> c <\/span><span class=\"last\"><\/span><\/p><\/nav><\/div>\n\n    <div  class=\"zw-cgb    infoblock default-margin black-color  \">\n      <div class=\" row\">\n        <div class=\"zw-cgb-content has-padding col-12\">\n          <div class=\"inner-content parent-has-padding\"><h2 class=\" zw-cgb headline\">Battery Pack &amp; Stationary Storage Manufacturer<\/h2><div class=\"link-container\"><\/div><\/div>        <\/div>\n      <\/div>\n    <\/div>\n\n\n<div id=\"parent76089\"class=\"zw-cgb halb-halb-headline-text-block-135 default-margin \"><div class=\"row\">    <!--  block -->\n    <div class=\"half-content has-padding col-lg-6 col-12 leftBlock order-1 blue-400 white-color has-icon has-headline \"><div class=\"icon-container\"><span class=\"atr-icon\">q<\/span><h2 class=\" zw-cgb headline\">Company Details<\/h2><\/div><div class=\"content-container\"><div class=\"inner-content parent-has-padding\"><ul class=\"zw-cgb-ul fulltext \"><li class=\"\">Battery pack design and manufacturing company<\/li><li class=\"\">Customers diversified: mobility, stationary storage<\/li><li class=\"\">Holding of company listed on stock exchange, 60+ employees, production in Germany<\/li><li class=\"\">Growth target revenue development: 2022 ~\u20ac50m, 2023e \u20ac70-75m, 2024e \u20ac100+m<\/li><\/ul><div class=\"link-container\"><\/div><\/div><\/div><\/div>    <!--  block -->\n    <div class=\"half-content has-padding col-lg-6 col-12 rightBlock order-2 blue-600 white-color has-icon has-headline \"><div class=\"icon-container\"><span class=\"atr-icon\">p<\/span><h2 class=\" zw-cgb headline\">Situation and Challenge<\/h2><\/div><div class=\"content-container\"><div class=\"inner-content parent-has-padding\"><ul class=\"zw-cgb-ul fulltext \"><li class=\"\">Insufficient management expertise to transform company (profitable growth)<\/li><li class=\"\">Product portfolio not clearly positioned on the market (product line &#8221; light battery &#8220;, battery management system: no strategy \/ no sales-ready product)<\/li><li class=\"\">No production site for series production yet<\/li><li class=\"\">Ongoing negotiations with OEM customers for initial order<\/li><li class=\"\">Reorganization of structure &amp; process organization<\/li><\/ul><div class=\"link-container\"><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"parent11798\"class=\"zw-cgb halb-halb-headline-text-block-135 default-margin \"><div class=\"row\">    <!--  block -->\n    <div class=\"half-content has-padding col-lg-6 col-12 leftBlock order-1 blue-600 white-color has-icon has-headline \"><div class=\"icon-container\"><span class=\"atr-icon\">m<\/span><h2 class=\" zw-cgb headline\">Objective and Task<\/h2><\/div><div class=\"content-container\"><div class=\"inner-content parent-has-padding\"><ul class=\"zw-cgb-ul fulltext \"><li class=\"\">Profitable growth through technology scaling<\/li><li class=\"\">Integration Business: acquisition of OEM production line and establishment of own manufacturing facility<\/li><li class=\"\">Light battery: repositioning on super sportscars and winning OEM prototype projects<\/li><li class=\"\">BMS: establishment of a strategy for the product line (M&amp;A)<\/li><\/ul><div class=\"link-container\"><\/div><\/div><\/div><\/div>    <!--  block -->\n    <div class=\"half-content has-padding col-lg-6 col-12 rightBlock order-2 blue-900 white-color has-icon has-headline \"><div class=\"icon-container\"><span class=\"atr-icon\">x<\/span><h2 class=\" zw-cgb headline\">Results<\/h2><\/div><div class=\"content-container\"><div class=\"inner-content parent-has-padding\"><ul class=\"zw-cgb-ul fulltext \"><li class=\"\">Results after &#8220;100 days&#8221;: agreement OEM contract plant, realignment strategy light battery, contract OEM trial<\/li><li class=\"\">Securing financing for new production plant<\/li><li class=\"\">Start of construction of new production plant in Eastern Germany<\/li><li class=\"\">Establishment of new team and processes<\/li><li class=\"\">Profitable growth plan through successful acquisition of further customers<\/li><\/ul><div class=\"link-container\"><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-zw-default-color-400\"><\/div>\n\n\n    <div  class=\"zw-cgb  change-padding  infoblock default-margin black-color  \">\n      <div class=\" row\">\n        <div class=\"zw-cgb-content has-padding col-12\">\n          <div class=\"preheadline-container parent-has-padding\"><p class=\" zw-cgb preheadline ' .  . '\">These articles might also interest you:<\/p><\/div><div class=\"inner-content parent-has-padding\"><div class=\"link-container\"><\/div><\/div>        <\/div>\n      <\/div>\n    <\/div>\n\n\n\n    <div  class=\"zw-cgb  latestPosts default-margin \">\n      <div class=\"row zw-cgb-content\">\n              <\/div>\n      \n  \n      <div  class=\"zw-cgb latestPostsContent px-0 col-12 col-md-6 col-menu-4 publication   show-featured-image \">\n\n\n        <div class=\"image-container single-featured\"><a href = \"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/optimization-of-purchasing-at-listed-automotive-supplier-in-germany-2\/\"><span class=\"copyright-image\">\u00a9Framestock \u2013 stock.adobe.com<\/span><img decoding=\"async\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/01\/teaser-img-fuer-2-und-3-spalter-2-11.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/01\/teaser-img-fuer-2-und-3-spalter-2-11.jpg 823w, https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/01\/teaser-img-fuer-2-und-3-spalter-2-11-768x578.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/01\/teaser-img-fuer-2-und-3-spalter-2-11-480x361.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:823\/619 !important\" title=\"atreus_\"><\/a><\/div><div class=\"image-container double-featured\"><a href = \"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/optimization-of-purchasing-at-listed-automotive-supplier-in-germany-2\/\"><span class=\"copyright-image\">\u00a9Framestock \u2013 stock.adobe.com<\/span><img decoding=\"async\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/01\/teaser-img-60zu30-11.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/01\/teaser-img-60zu30-11.jpg 1098w, https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/01\/teaser-img-60zu30-11-768x288.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/01\/teaser-img-60zu30-11-1024x384.jpg 1024w, https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/01\/teaser-img-60zu30-11-480x180.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:1098\/412 !important\" title=\"atreus_\"><\/a><\/div>        <div class=\"content-container has-excerpt posttype-publication blue-600 white-color\">\n          <div class=\"preheadline-container parent-has-padding\"><p class=\"zw-cgb preheadline\">Case Study<\/p><\/div><a href = \"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/optimization-of-purchasing-at-listed-automotive-supplier-in-germany-2\/\"><h2 class=\" zw-cgb headline\">Optimization of purchasing at listed automotive supplier in Germany<\/h2><\/a><p class=\" zw-cgb fulltext\">Among other things, an Atreus Manager is responsible for stabilising the situation in purchasing. In addition, he ensures the back-to-back synchronisation between customer and supplier contracts.<\/p><div class=\"zw-cgb zw-cgb-button-container \"><a href=\"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/optimization-of-purchasing-at-listed-automotive-supplier-in-germany-2\/\" class=\"zw-cgb btn btn-primary \">Read more<\/a><\/div>        <\/div>\n            <\/div>\n      \n  \n      <div  class=\"zw-cgb latestPostsContent px-0 col-12 col-md-12 col-menu-4 publication   show-featured-image \">\n\n\n        <div class=\"image-container single-featured\"><a href = \"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/professionalization-of-the-business-area-at-manufacturer-of-electric-drive-systems\/\"><span class=\"copyright-image\">\u00a9fotolia.com, Photocreo Bednarek<\/span><img decoding=\"async\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-04.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-04.jpg 823w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-04-768x578.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-04-480x361.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:823\/619 !important\" title=\"atreus_\"><\/a><\/div><div class=\"image-container double-featured\"><a href = \"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/professionalization-of-the-business-area-at-manufacturer-of-electric-drive-systems\/\"><span class=\"copyright-image\">\u00a9fotolia.com, Photocreo Bednarek<\/span><img decoding=\"async\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-60zu30-04.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-60zu30-04.jpg 1098w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-60zu30-04-768x288.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-60zu30-04-1024x384.jpg 1024w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-60zu30-04-480x180.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:1098\/412 !important\" title=\"atreus_\"><\/a><\/div>        <div class=\"content-container has-excerpt posttype-publication blue-900 white-color\">\n          <div class=\"preheadline-container parent-has-padding\"><p class=\"zw-cgb preheadline\">Case Study<\/p><\/div><a href = \"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/professionalization-of-the-business-area-at-manufacturer-of-electric-drive-systems\/\"><h2 class=\" zw-cgb headline\">Professionalization of the business area at manufacturer of electric drive systems<\/h2><\/a><p class=\" zw-cgb fulltext\">An Atreus Manager is responsible for setting up and developing the commercial area. To this end, he optimises liquidity planning and is responsible for setting up controlling.<\/p><div class=\"zw-cgb zw-cgb-button-container \"><a href=\"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/professionalization-of-the-business-area-at-manufacturer-of-electric-drive-systems\/\" class=\"zw-cgb btn btn-primary \">Read more<\/a><\/div>        <\/div>\n            <\/div>\n      <div class=\"zw-spacer px-0\"><\/div>\n        <\/div>\n    <\/div>\n\n","protected":false},"author":3,"featured_media":8474,"menu_order":0,"template":"","newsticker-publication":[],"competences":[391,392],"industry-sectors":[368],"region-publication":[],"typ-publication":[459],"category-publication":[],"class_list":["post-440303","publication","type-publication","status-publish","has-post-thumbnail","hentry","competences-general-management-en","competences-operations-en","industry-sectors-automotive-en","typ-publication-case-studies-en"],"_links":{"self":[{"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/publication\/440303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/publication"}],"about":[{"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/types\/publication"}],"author":[{"embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/users\/3"}],"version-history":[{"count":0,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/publication\/440303\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/media\/8474"}],"wp:attachment":[{"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/media?parent=440303"}],"wp:term":[{"taxonomy":"newsticker-publication","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/newsticker-publication?post=440303"},{"taxonomy":"competences","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/competences?post=440303"},{"taxonomy":"industry-sectors","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/industry-sectors?post=440303"},{"taxonomy":"region-publication","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/region-publication?post=440303"},{"taxonomy":"typ-publication","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/typ-publication?post=440303"},{"taxonomy":"category-publication","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/category-publication?post=440303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}