{"id":444114,"date":"2023-10-09T16:02:17","date_gmt":"2023-10-09T14:02:17","guid":{"rendered":"https:\/\/www.atreus.de\/?post_type=publication&#038;p=444114"},"modified":"2024-02-09T15:20:09","modified_gmt":"2024-02-09T14:20:09","slug":"automotive-market-08-23","status":"publish","type":"publication","link":"https:\/\/www.atreus.de\/en\/publication\/video-en\/automotive-market-08-23\/","title":{"rendered":"Automotive Market Estimate October 2023"},"content":{"rendered":"\n<pre class=\"wp-block-preformatted\"><\/pre>\n\n\n<div  class=\"zw-cgb header-standard-block is-first-block desktop-has-image mobile-has-image default-margin white-color content-left content-down zw-atr-portrait-pos-default zw-atr-landscape-pos-default height-default \"><div class=\"row\"><div class=\"zw-cgb-content col-12 mx-auto\"><div  class=\"header-standard-inner-container\"><div class=\"bg-image\"><span class=\"copyright-image d-none d-lg-block\"><\/span><img decoding=\"async\" class=\"respnsive-img d-none d-lg-block\" loading=\"lazy\" alt=\"Markteinsch\u00e4tzung Stefan Randak zur Automobilindustrie Mai 2022\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/05\/header-markteinschaetzung-automotive-stefan-randak-05-2022.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/05\/header-markteinschaetzung-automotive-stefan-randak-05-2022.jpg 1920w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/05\/header-markteinschaetzung-automotive-stefan-randak-05-2022-768x432.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/05\/header-markteinschaetzung-automotive-stefan-randak-05-2022-1024x576.jpg 1024w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/05\/header-markteinschaetzung-automotive-stefan-randak-05-2022-480x270.jpg 480w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/05\/header-markteinschaetzung-automotive-stefan-randak-05-2022-1440x810.jpg 1440w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"aspect-ratio:1920\/1080 !important\" title=\"atreus_\"><span class=\"copyright-image d-lg-none d-block\"><\/span><img decoding=\"async\" class=\"responsive-img d-lg-none d-block\" loading=\"lazy\" alt=\"Video-Teaser Markteinsch\u00e4tzung Stefan Randak zur Automobilindustrie Mai 2022\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/05\/teaser-video-markteinschaetzung-automotive-stefan-randak-05-2022.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/05\/teaser-video-markteinschaetzung-automotive-stefan-randak-05-2022.jpg 740w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/05\/teaser-video-markteinschaetzung-automotive-stefan-randak-05-2022-480x270.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:740\/416 !important\" title=\"atreus_\"><\/div><div class=\"preheadline-container\"><div class=\"zw-breadcrumb-container black-color d-md-down-none\"><\/div><p class=\" zw-cgb preheadline zw-prevent-animation\">Market Estimate<\/p><h1 class=\" zw-cgb headline zw-prevent-animation\">Automotive Industry October 2023<\/h1><\/div><div class=\"inner-content\"><p class=\" zw-cgb fulltext zw-prevent-animation\"><\/p><\/div><\/div><\/div><\/div><\/div><div class=\"zw-breadcrumb-container black-color d-none d-md-down-block\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"label\">c<\/span> <a href=\"https:\/\/www.atreus.de\/en\">Home<\/a><span class=\"separator\"> c <\/span><a href=\"https:\/\/www.atreus.de\/publikationen-events\/\">Publikationen<\/a><span class=\"separator\"> c <\/span><span class=\"last\"><\/span><\/p><\/nav><\/div>\n\n\n    <div  class=\"zw-cgb  textblock black-color zw-content-pos-center  default-margin \">\n      <div class=\"row\">\n        <div class=\"zw-cgb-content col-12 g-0\">\n          <h2 class=\"zw-cgb headline \">Atreus Solution Group Automotive&#8217;s October 2023 assessment of developments in the automotive industry<\/h2><p class=\" zw-cgb fulltext \">The German automotive industry is experiencing an accelerated transformation toward electromobility, accompanied by increased entry of Chinese manufacturers into existing markets. The success factors in highly competitive markets are design, quality, software functionality and, of course, price. German manufacturers need to score in these areas, especially in China. But what role do suppliers play in this?<\/p><p class=\" zw-cgb fulltext \"><strong>Find out more in the video:<\/strong><\/p>        <\/div>\n      <\/div>\n    <\/div>\n\n\n\n\r\n    <div id=\"4fc06a4c-f66b-4e04-b345-d83f0e6faf9c\" class=\"zw-cgb  videoEmbedBlock black-color default-margin  zw-atr-portrait-pos-default zw-atr-landscape-pos-default show-background-image\">\r\n      <div class=\"row\">\r\n        <div class=\"col-12 g-0 content-wrapper\">\r\n          <div class=\"bg-image\"><span class=\"copyright-image\"><\/span><img decoding=\"async\" class=\"zw-img d-none d-menu-block\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-background-video-block.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-background-video-block.jpg 1920w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-background-video-block-768x288.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-background-video-block-1024x384.jpg 1024w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-background-video-block-480x180.jpg 480w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-background-video-block-1440x540.jpg 1440w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"aspect-ratio:1920\/720 !important\" title=\"atreus_\"><\/div><div class=\"zw-video-container embed\"><div class=\"image-container\"><span class=\"copyright-image\"><\/span><img decoding=\"async\" loading=\"lazy\" alt=\"Video-Teaser Markteinsch\u00e4tzung Stefan Randak zur Automobilindustrie Mai 2022\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/05\/teaser-video-markteinschaetzung-automotive-stefan-randak-05-2022.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/05\/teaser-video-markteinschaetzung-automotive-stefan-randak-05-2022.jpg 740w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/05\/teaser-video-markteinschaetzung-automotive-stefan-randak-05-2022-480x270.jpg 480w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"aspect-ratio:740\/416 !important\" title=\"atreus_\"><span class=\"play-button-image\" onClick=\"zw_create_video(&quot; &lt;div class=\\&quot;brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\\&quot; data-borlabs-cookie-content-blocker-id=\\&quot;vimeo-content-blocker\\&quot; data-borlabs-cookie-content=\\&quot;PGlmcmFtZSB0aXRsZT0iMjAyMzEwMDUgTWFya3RlaW5zY2jDpHR6dW5nIFJhbmRha19FTiIgc3JjPSJodHRwczovL3BsYXllci52aW1lby5jb20vdmlkZW8vODcxNTc0ODQ4P2RudD0xJmFtcDthcHBfaWQ9MTIyOTYzIiB3aWR0aD0iOTYwIiBoZWlnaHQ9IjU0MCIgZnJhbWVib3JkZXI9IjAiIGFsbG93PSJhdXRvcGxheTsgZnVsbHNjcmVlbjsgcGljdHVyZS1pbi1waWN0dXJlOyBjbGlwYm9hcmQtd3JpdGU7IGVuY3J5cHRlZC1tZWRpYTsgd2ViLXNoYXJlIiByZWZlcnJlcnBvbGljeT0ic3RyaWN0LW9yaWdpbi13aGVuLWNyb3NzLW9yaWdpbiI+PC9pZnJhbWU+\\&quot;&gt;&lt;div class=\\&quot;brlbs-cmpnt-cb-preset-c brlbs-cmpnt-cb-vimeo\\&quot;&gt; &lt;div class=\\&quot;brlbs-cmpnt-cb-thumbnail\\&quot; style=\\&quot;background-image: url(&#039;https:\\\/\\\/www.atreus.de\\\/wp-content\\\/uploads\\\/borlabs-cookie\\\/1\\\/vimeo_871574848.jpg&#039;)\\&quot;&gt;&lt;\\\/div&gt; &lt;div class=\\&quot;brlbs-cmpnt-cb-main\\&quot;&gt; &lt;div class=\\&quot;brlbs-cmpnt-cb-play-button\\&quot;&gt;&lt;\\\/div&gt; &lt;div class=\\&quot;brlbs-cmpnt-cb-content\\&quot;&gt; &lt;p class=\\&quot;brlbs-cmpnt-cb-description\\&quot;&gt;You are currently viewing a placeholder content from &lt;strong&gt;Vimeo&lt;\\\/strong&gt;. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.&lt;\\\/p&gt; &lt;a class=\\&quot;brlbs-cmpnt-cb-provider-toggle\\&quot; href=\\&quot;#\\&quot; data-borlabs-cookie-show-provider-information role=\\&quot;button\\&quot;&gt;More Information&lt;\\\/a&gt; &lt;\\\/div&gt; &lt;div class=\\&quot;brlbs-cmpnt-cb-buttons\\&quot;&gt; &lt;a class=\\&quot;brlbs-cmpnt-cb-btn\\&quot; href=\\&quot;#\\&quot; data-borlabs-cookie-unblock role=\\&quot;button\\&quot;&gt;Unblock content&lt;\\\/a&gt; &lt;a class=\\&quot;brlbs-cmpnt-cb-btn\\&quot; href=\\&quot;#\\&quot; data-borlabs-cookie-accept-service role=\\&quot;button\\&quot; style=\\&quot;display: inherit\\&quot;&gt;Accept required service and unblock content&lt;\\\/a&gt; &lt;\\\/div&gt; &lt;\\\/div&gt; &lt;\\\/div&gt;&lt;\\\/div&gt;&quot;,'4fc06a4c-f66b-4e04-b345-d83f0e6faf9c','vimeo-content-blocker')\"><img decoding=\"async\" loading=\"lazy\" width=\"60\" height=\"70\" alt=\"AtreusPlay\" src=\"https:\/\/www.atreus.de\/wp-content\/themes\/zw-atr-theme\/assets\/images\/Play_Button_wei\u00df.png\" title=\"atreus_\"><\/span><\/div><\/div>        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n\r\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <div  class=\"zw-cgb    infoblock default-margin black-color  \">\n      <div class=\" row\">\n        <div class=\"zw-cgb-content has-padding col-12\">\n          <div class=\"preheadline-container parent-has-padding\"><p class=\" zw-cgb preheadline ' .  . '\">The Market Assessment in Wording:<\/p><\/div><div class=\"inner-content parent-has-padding\"><p class=\" zw-cgb fulltext \">Dear customers,<br>the motor show in Munich showed it: All well-known vehicle manufacturers are now on the way to converting their product portfolios primarily to electromobility. The novelty is that the major Chinese manufacturers now want to and will additionally penetrate the existing markets.<\/p><p class=\" zw-cgb fulltext \">The following realization is important for all players: Not only design, quality, reliability and range are on the wish list of end customers, but also functionality, especially as far as the software is concerned. And not to forget the price. If the German manufacturers and well-known top dogs find the right answers here, the markets will stay with them. This applies in particular to China, the most important and largest sales market, which plays a decisive role for all parties involved in achieving sales and earnings targets. If they do not find these answers or do not find them in time or if the Chinese market closes for political reasons or the Chinese state subsidizes the prices of its own companies, things would look bad for the industrial sector that is so important in this country.<\/p><p class=\" zw-cgb fulltext \">But what role do suppliers play in this? Two camps can be identified here at the moment. First, suppliers who are already working with Chinese manufacturers and those who are not yet doing so or are not yet in a position to pull this joker. Secondly, the big players, which are already in the second half of their successful transformation and can now exploit their technical expertise to such an extent that they are indispensable for the important OEMs, and the medium-sized to small players, some of which still have a lot of catching up to do in terms of footprint, product portfolio, digitization, process optimization, cost management and sustainability, as well as controlling, finance and cash management, or orderly IT.<\/p><p class=\" zw-cgb fulltext \">This is where our company comes into the picture.<br>With its global manager pool of over 16,000 specialists and executives, Atreus is able to deliver and successfully implement worldwide project expertise along the entire value chain. With over 300 operational projects a year in the areas of procurement, logistics, development, production, sales, marketing, human resources, controlling and finance, IT, sustainability, and transformation and restructuring, we are a sure guarantee of successful alignment for many OEM and Tier 1 companies, listed and family-run enterprises.<\/p><p class=\" zw-cgb fulltext \">Talk to us without any obligations. We look forward to talking to you.<br>Yours, Stefan Randak<\/p><div class=\"link-container\"><\/div><\/div>        <\/div>\n      <\/div>\n    <\/div>\n\n\n    <div  class=\"zw-cgb    infoblock default-margin black-color  \">\n      <div class=\" row\">\n        <div class=\"zw-cgb-content has-padding col-12\">\n          <div class=\"preheadline-container parent-has-padding\"><p class=\" zw-cgb preheadline ' .  . '\">Do you have questions?<\/p><\/div><div class=\"inner-content parent-has-padding\"><h2 class=\" zw-cgb headline\">Our Expert<\/h2><p class=\" zw-cgb fulltext \">will be happy to answer your questions.<\/p><div class=\"link-container\"><\/div><\/div>        <\/div>\n      <\/div>\n    <\/div>\n\n\n<div id=\"parent2650\"class=\"zw-cgb speaker-160 team-member black-colordefault-margin \"><div class=\"zw-cgb-content member-row row\">\r\n\r\n    <div class=\"col-menu-3 col-lg-4 col-md-6 col-12 single-team-member px-0 intern-view \">\r\n    <a href=\"https:\/\/www.atreus.de\/en\/team-en\/stefan-randak\/\">\r\n\r\n    <div class=\" image-container g-0\">\r\n      <div class=\"img-with-gradient\">\r\n\r\n        <img decoding=\"async\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/07\/ran-st-v1.png\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/07\/ran-st-v1.png 555w, https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/07\/ran-st-v1-480x600.png 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:555\/694 !important\" title=\"atreus_\">        <div class=\"linear-gradient-container\"><\/div>\r\n      <\/div>\r\n\r\n      <\/a>      <div class=\"team-member-content\"><div class=\"team-member-name fulltext\"><a href=\"https:\/\/www.atreus.de\/en\/team-en\/stefan-randak\/\"><span>Stefan  Randak<\/span><\/a><\/div><div class=\"team-member-description fulltext\"><a href=\"https:\/\/www.atreus.de\/en\/team-en\/stefan-randak\/\"><span>Partner and Head of Solution Group Automotive &#038; Mobility<\/span><\/a><\/div><div class=\"team-member-phone\"><a href=\"tel:+49 89 452249-390\"><span>+49 89 452249-390<\/span><\/a><\/div><div class=\"team-member-icon-container\"><div class=\"team-member-email\"><a class=\"atreus-font\" href=\"mailto:Stefan.Randak@atreus.de\">h<\/a><\/div><div class=\"team-member-linkedin\"><a class=\"atreus-font\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/stefan-randak\/\" rel=\"noopener\">3<\/a><\/div><\/div><\/div>    <\/div>\r\n\r\n    <\/div>\r\n\r\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-zw-default-color\"><\/div>\n\n\n<div  class=\"zw-cgb  sidebarblock default-margin \">\r\n      <div class=\"row\">\r\n        \r\n\t\t<div class=\"zw-cgb global-widget left  white-color  no-margin\">\r\n\t\t\t\t\t\t\t<div class=\"bg-img-container\">\r\n\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1920\" height=\"720\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/widget-newsletter-02.jpg\" style=\"aspect-ratio:1920\/720 !important\" alt=\"atreus_\" title=\"atreus_\">\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"inner-container bg-blue\">\r\n\t\t\t\t      <div class=\"headlinetwo-container\">\r\n\t\t<p class=\"zw-cgb headline two\">Atreus News: Access to concentrated know-how<\/p>\r\n\t  <\/div> \t\t\t\t<div class=\"widget-content fulltext\">\r\n\r\n\t\t\t\t\t\t<p>Everything new. Everything different. The industry is in the midst of a shock wave of change. If you&#8217;re not informed, you&#8217;ll be slowed down. The Atreus Expert Network shares know-how and provides valuable suggestions. Be part of it and always one step ahead!<\/p>\n\r\n\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t<div class=\"zw-cgb zw-cgb-button-container\">\r\n\t\t\t\t\t<a href=\"https:\/\/www.atreus.de\/en\/newsletter\/\" class=\"zw-cgb btn btn-primary\">Subscribe to Atreus News <\/a>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div><\/div>    \n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"author":3,"featured_media":60294,"menu_order":200,"template":"","newsticker-publication":[],"competences":[],"industry-sectors":[368],"region-publication":[],"typ-publication":[466],"category-publication":[],"class_list":["post-444114","publication","type-publication","status-publish","has-post-thumbnail","hentry","industry-sectors-automotive-en","typ-publication-video-en"],"_links":{"self":[{"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/publication\/444114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/publication"}],"about":[{"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/types\/publication"}],"author":[{"embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/users\/3"}],"version-history":[{"count":0,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/publication\/444114\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/media\/60294"}],"wp:attachment":[{"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/media?parent=444114"}],"wp:term":[{"taxonomy":"newsticker-publication","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/newsticker-publication?post=444114"},{"taxonomy":"competences","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/competences?post=444114"},{"taxonomy":"industry-sectors","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/industry-sectors?post=444114"},{"taxonomy":"region-publication","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/region-publication?post=444114"},{"taxonomy":"typ-publication","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/typ-publication?post=444114"},{"taxonomy":"category-publication","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/category-publication?post=444114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}