{"id":637098,"date":"2024-09-09T10:03:44","date_gmt":"2024-09-09T08:03:44","guid":{"rendered":"https:\/\/www.atreus.de\/?post_type=publication&#038;p=637098"},"modified":"2025-12-02T15:22:06","modified_gmt":"2025-12-02T14:22:06","slug":"atreus-executive-program-manager-guides-company-to-bootstrap-innovation-capabilities","status":"publish","type":"publication","link":"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/atreus-executive-program-manager-guides-company-to-bootstrap-innovation-capabilities\/","title":{"rendered":"Atreus Executive Program Manager guides company to bootstrap innovation capabilities\u200b"},"content":{"rendered":"<div  class=\"zw-cgb header-standard-block is-first-block desktop-has-image mobile-has-image default-margin white-color content-left content-down zw-atr-portrait-pos-default zw-atr-landscape-pos-default height-default \"><div class=\"row\"><div class=\"zw-cgb-content col-12 mx-auto\"><div  class=\"header-standard-inner-container\"><div class=\"bg-image\"><span class=\"copyright-image d-none d-lg-block\"> \u00a9tong2530 \u2013 stock.adobe.com<\/span><img decoding=\"async\" class=\"respnsive-img d-none d-lg-block\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/header-02-8.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/header-02-8.jpg 1920w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/header-02-8-768x432.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/header-02-8-1024x576.jpg 1024w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/header-02-8-480x270.jpg 480w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/header-02-8-1440x810.jpg 1440w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"aspect-ratio:1920\/1080 !important\" title=\"atreus_\"><span class=\"copyright-image d-lg-none d-block\"> \u00a9tong2530 \u2013 stock.adobe.com<\/span><img decoding=\"async\" class=\"responsive-img d-lg-none d-block\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-02-7.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-02-7.jpg 823w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-02-7-768x578.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-02-7-480x361.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:823\/619 !important\" title=\"atreus_\"><\/div><div class=\"preheadline-container\"><div class=\"zw-breadcrumb-container black-color d-md-down-none\"><\/div><p class=\" zw-cgb preheadline zw-prevent-animation\">Case Study<\/p><h1 class=\" zw-cgb headline zw-prevent-animation\">Atreus Executive Program Manager guides company to bootstrap innovation capabilities\u200b<\/h1><\/div><div class=\"inner-content\"><p class=\" zw-cgb fulltext zw-prevent-animation\"><\/p><\/div><\/div><\/div><\/div><\/div><div class=\"zw-breadcrumb-container black-color d-none d-md-down-block\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"label\">c<\/span> <a href=\"https:\/\/www.atreus.de\/en\">Home<\/a><span class=\"separator\"> c <\/span><a href=\"https:\/\/www.atreus.de\/publikationen-events\/\">Publikationen<\/a><span class=\"separator\"> c <\/span><span class=\"last\"><\/span><\/p><\/nav><\/div>\n\n    <div  class=\"zw-cgb    infoblock default-margin black-color  \">\n      <div class=\" row\">\n        <div class=\"zw-cgb-content has-padding col-12\">\n          <div class=\"inner-content parent-has-padding\"><h2 class=\" zw-cgb headline\">Leading manufacturer in the steel and metals segment<\/h2><p class=\" zw-cgb fulltext \">Development of several innovation capacities at one of the largest manufacturers in the metal and steel sector. Various structures were set up for the innovation organization and an ecosystem was established.<\/p><div class=\"link-container\"><\/div><\/div>        <\/div>\n      <\/div>\n    <\/div>\n\n\n<div  class=\"zw-cgb row  columnmaster020 default-margin \"><div class=\"columnmaster-inner-content g-0\">    <div  class=\"zw-cgb no-image-layout columnblock black-color has-icon   \">\n      <div class=\"zw-cgb zw-cgb-content\">\n\n        <div class=\"column-content\"><div class=\"inner-content\"><div class=\"icon-container\"><span class=\"atr-icon\">q<\/span><h2 class=\" zw-cgb headline h4\">Company Details<\/h2><\/div><ul class=\"zw-cgb-ul fulltext \"><li class=\"\">The group is the world\u2018s largest manufacturer of products in its segment in steel and metals\u200b<\/li><li class=\"\">+30,000 employees worldwide\u200b<\/li><li class=\"\">~ \u20ac6m revenue\u200b<\/li><li class=\"\">Public listed company with 80 production sites worldwide\u200b<\/li><\/ul><\/div><\/div>      <\/div>\n    <\/div>\n    <div  class=\"zw-cgb no-image-layout columnblock black-color has-icon   \">\n      <div class=\"zw-cgb zw-cgb-content\">\n\n        <div class=\"column-content\"><div class=\"inner-content\"><div class=\"icon-container\"><span class=\"atr-icon\">p<\/span><h2 class=\" zw-cgb headline h4\">Situation and Challenge<\/h2><\/div><ul class=\"zw-cgb-ul fulltext \"><li class=\"\">To date, the strategic business plan has only included incremental product innovations<\/li><li class=\"\">No involvement in IoT so far\u200b<\/li><li class=\"\">No functioning innovation department\u200b<\/li><\/ul><\/div><\/div>      <\/div>\n    <\/div>\n    <div  class=\"zw-cgb no-image-layout columnblock black-color has-icon   \">\n      <div class=\"zw-cgb zw-cgb-content\">\n\n        <div class=\"column-content\"><div class=\"inner-content\"><div class=\"icon-container\"><span class=\"atr-icon\">m<\/span><h2 class=\" zw-cgb headline h4\">Objective and Tasks<\/h2><\/div><ul class=\"zw-cgb-ul fulltext \"><li class=\"\">Corporate value to be doubled and 3 businesses to be established by 2030\u200b<\/li><li class=\"\">Topics, structure, tools, network, governance and budgeting have to be cross-checked with strategy &amp; scope of ambition\u200b<\/li><li class=\"\">Stakeholder engagement in support for dual tenure\u200b<\/li><li class=\"\">Introducing a growth mindset and culture of innovation\u200b<\/li><\/ul><\/div><\/div>      <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div id=\"parent56189\"class=\"zw-cgb halb-halb-headline-text-block-135 default-margin \"><div class=\"row\">    <!--  block -->\n    <div class=\"half-content has-padding col-lg-6 col-12 leftBlock order-1 blue-400 white-color has-icon has-headline \"><div class=\"icon-container\"><span class=\"atr-icon\">n<\/span><h2 class=\" zw-cgb headline\">Measures and Procedures<\/h2><\/div><div class=\"content-container\"><div class=\"inner-content parent-has-padding\"><ul class=\"zw-cgb-ul fulltext \"><li class=\"\">Categorize product portfolio in incremental and disruptive approach\u200b<\/li><li class=\"\">Implement transparency and steering tools\u200b<\/li><li class=\"\">Establish advisory board\u200b<\/li><\/ul><div class=\"link-container\"><\/div><\/div><\/div><\/div>    <!--  block -->\n    <div class=\"half-content has-padding col-lg-6 col-12 rightBlock order-2 blue-600 white-color has-icon has-headline \"><div class=\"icon-container\"><span class=\"atr-icon\">x<\/span><h2 class=\" zw-cgb headline\">Results and Achievements<\/h2><\/div><div class=\"content-container\"><div class=\"inner-content parent-has-padding\"><ul class=\"zw-cgb-ul fulltext \"><li class=\"\">New structure for innovation organization, profiles and candidate selection\u200b<\/li><li class=\"\">Process, structure, budget, tool support under implementation\u200b<\/li><li class=\"\">Start of ecosystem building and stabilization of efforts through innovation advisory board\u200b<\/li><\/ul><div class=\"link-container\"><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-zw-default-color-400\"><\/div>\n\n\n    <div  class=\"zw-cgb  change-padding  infoblock default-margin black-color  \">\n      <div class=\" row\">\n        <div class=\"zw-cgb-content has-padding col-12\">\n          <div class=\"preheadline-container parent-has-padding\"><p class=\" zw-cgb preheadline ' .  . '\">These articles might also interest you:<\/p><\/div><div class=\"inner-content parent-has-padding\"><div class=\"link-container\"><\/div><\/div>        <\/div>\n      <\/div>\n    <\/div>\n\n\n\n    <div  class=\"zw-cgb  latestPosts default-margin \">\n      <div class=\"row zw-cgb-content\">\n        \n      <div  class=\"zw-cgb latestPostsContent px-0 col-12 col-md-6 col-menu-4 publication   show-featured-image \">\n\n\n        <div class=\"image-container single-featured\"><a href = \"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/professionalization-of-the-business-area-at-manufacturer-of-electric-drive-systems\/\"><span class=\"copyright-image\">\u00a9fotolia.com, Photocreo Bednarek<\/span><img decoding=\"async\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-04.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-04.jpg 823w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-04-768x578.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-04-480x361.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:823\/619 !important\" title=\"atreus_\"><\/a><\/div><div class=\"image-container double-featured\"><a href = \"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/professionalization-of-the-business-area-at-manufacturer-of-electric-drive-systems\/\"><span class=\"copyright-image\">\u00a9fotolia.com, Photocreo Bednarek<\/span><img decoding=\"async\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-60zu30-04.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-60zu30-04.jpg 1098w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-60zu30-04-768x288.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-60zu30-04-1024x384.jpg 1024w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-60zu30-04-480x180.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:1098\/412 !important\" title=\"atreus_\"><\/a><\/div>        <div class=\"content-container has-excerpt posttype-publication blue-400 white-color\">\n          <div class=\"preheadline-container parent-has-padding\"><p class=\"zw-cgb preheadline\">Case Study<\/p><\/div><a href = \"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/professionalization-of-the-business-area-at-manufacturer-of-electric-drive-systems\/\"><h2 class=\" zw-cgb headline\">Professionalization of the business area at manufacturer of electric drive systems<\/h2><\/a><p class=\" zw-cgb fulltext\">An Atreus Manager is responsible for setting up and developing the commercial area. To this end, he optimises liquidity planning and is responsible for setting up controlling.<\/p><div class=\"zw-cgb zw-cgb-button-container \"><a href=\"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/professionalization-of-the-business-area-at-manufacturer-of-electric-drive-systems\/\" class=\"zw-cgb btn btn-primary \">Read more<\/a><\/div>        <\/div>\n            <\/div>\n      \n  \n      <div  class=\"zw-cgb latestPostsContent px-0 col-12 col-md-6 col-menu-4 publication   show-featured-image \">\n\n\n        <div class=\"image-container single-featured\"><a href = \"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/interim-head-of-controlling-of-a-hydrogen-technology-manufacturer\/\"><span class=\"copyright-image\">\u00a9fotolia.com, pressmaster<\/span><img decoding=\"async\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-03-7.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-03-7.jpg 823w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-03-7-768x578.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-03-7-480x361.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:823\/619 !important\" title=\"atreus_\"><\/a><\/div><div class=\"image-container double-featured\"><a href = \"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/interim-head-of-controlling-of-a-hydrogen-technology-manufacturer\/\"><span class=\"copyright-image\">\u00a9fotolia.com, pressmaster<\/span><img decoding=\"async\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-60zu30-03-7.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-60zu30-03-7.jpg 1098w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-60zu30-03-7-768x288.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-60zu30-03-7-1024x384.jpg 1024w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-60zu30-03-7-480x180.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:1098\/412 !important\" title=\"atreus_\"><\/a><\/div>        <div class=\"content-container has-excerpt posttype-publication blue-600 white-color\">\n          <div class=\"preheadline-container parent-has-padding\"><p class=\"zw-cgb preheadline\">Case Study<\/p><\/div><a href = \"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/interim-head-of-controlling-of-a-hydrogen-technology-manufacturer\/\"><h2 class=\" zw-cgb headline\">Interim Head of Controlling of a hydrogen technology manufacturer<\/h2><\/a><p class=\" zw-cgb fulltext\">An Atreus Manager is responsible for the further development of controlling at one of the leading manufacturers of hydrogen technologies. Among other things, he introduces project controlling and cost unit accounting.<\/p><div class=\"zw-cgb zw-cgb-button-container \"><a href=\"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/interim-head-of-controlling-of-a-hydrogen-technology-manufacturer\/\" class=\"zw-cgb btn btn-primary \">Read more<\/a><\/div>        <\/div>\n            <\/div>\n      \n  \n      <div  class=\"zw-cgb latestPostsContent px-0 col-12 col-md-12 col-menu-4 publication   show-featured-image \">\n\n\n        <div class=\"image-container single-featured\"><a href = \"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/business-strategy-food-services\/\"><span class=\"copyright-image\">\u00a9contrastwerkstatt \u2013 stock.adobe.com<\/span><img decoding=\"async\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-04-8.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-04-8.jpg 823w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-04-8-768x578.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-04-8-480x361.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:823\/619 !important\" title=\"atreus_\"><\/a><\/div><div class=\"image-container double-featured\"><a href = \"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/business-strategy-food-services\/\"><span class=\"copyright-image\">\u00a9contrastwerkstatt \u2013 stock.adobe.com<\/span><img decoding=\"async\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-60zu30-04-8.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-60zu30-04-8.jpg 1098w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-60zu30-04-8-768x288.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-60zu30-04-8-1024x384.jpg 1024w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-60zu30-04-8-480x180.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:1098\/412 !important\" title=\"atreus_\"><\/a><\/div>        <div class=\"content-container has-excerpt posttype-publication blue-900 white-color\">\n          <div class=\"preheadline-container parent-has-padding\"><p class=\"zw-cgb preheadline\">Case Study<\/p><\/div><a href = \"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/business-strategy-food-services\/\"><h2 class=\" zw-cgb headline\">Business Strategy Food Services<\/h2><\/a><p class=\" zw-cgb fulltext\">A global FMCG dairy company faces declining food service revenues for years. The ambition is to double the revenues of the Food Service Division Germany to \u20ac100m by 2025. An Atreus expert develops and implements a sales plan in alignment with the new business &#8230;<\/p><div class=\"zw-cgb zw-cgb-button-container \"><a href=\"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/business-strategy-food-services\/\" class=\"zw-cgb btn btn-primary \">Read more<\/a><\/div>        <\/div>\n            <\/div>\n      <div class=\"zw-spacer px-0\"><\/div>\n        <\/div>\n    <\/div>\n\n","protected":false},"author":18,"featured_media":8386,"menu_order":0,"template":"","newsticker-publication":[],"competences":[391,389],"industry-sectors":[370],"region-publication":[],"typ-publication":[459],"category-publication":[],"class_list":["post-637098","publication","type-publication","status-publish","has-post-thumbnail","hentry","competences-general-management-en","competences-innovation-en","industry-sectors-machine-and-plant-engineering","typ-publication-case-studies-en"],"_links":{"self":[{"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/publication\/637098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/publication"}],"about":[{"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/types\/publication"}],"author":[{"embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/users\/18"}],"version-history":[{"count":0,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/publication\/637098\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/media\/8386"}],"wp:attachment":[{"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/media?parent=637098"}],"wp:term":[{"taxonomy":"newsticker-publication","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/newsticker-publication?post=637098"},{"taxonomy":"competences","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/competences?post=637098"},{"taxonomy":"industry-sectors","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/industry-sectors?post=637098"},{"taxonomy":"region-publication","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/region-publication?post=637098"},{"taxonomy":"typ-publication","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/typ-publication?post=637098"},{"taxonomy":"category-publication","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/category-publication?post=637098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}