{"id":644257,"date":"2024-09-26T11:50:40","date_gmt":"2024-09-26T09:50:40","guid":{"rendered":"https:\/\/www.atreus.de\/?post_type=publication&#038;p=644257"},"modified":"2024-10-07T09:34:25","modified_gmt":"2024-10-07T07:34:25","slug":"cso-growth-agenda-food-service","status":"publish","type":"publication","link":"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/cso-growth-agenda-food-service\/","title":{"rendered":"CSO for Food Service Growth Agenda 2025"},"content":{"rendered":"<div  class=\"zw-cgb header-standard-block is-first-block desktop-has-image mobile-has-image default-margin white-color content-left content-down zw-atr-portrait-pos-default zw-atr-landscape-pos-default height-default \"><div class=\"row\"><div class=\"zw-cgb-content col-12 mx-auto\"><div  class=\"header-standard-inner-container\"><div class=\"bg-image\"><span class=\"copyright-image d-none d-lg-block\"> \u00a9tong2530 \u2013 stock.adobe.com<\/span><img decoding=\"async\" class=\"respnsive-img d-none d-lg-block\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/header-02-8.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/header-02-8.jpg 1920w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/header-02-8-768x432.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/header-02-8-1024x576.jpg 1024w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/header-02-8-480x270.jpg 480w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/header-02-8-1440x810.jpg 1440w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"aspect-ratio:1920\/1080 !important\" title=\"atreus_\"><span class=\"copyright-image d-lg-none d-block\"> \u00a9tong2530 \u2013 stock.adobe.com<\/span><img decoding=\"async\" class=\"responsive-img d-lg-none d-block\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-02-7.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-02-7.jpg 823w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-02-7-768x578.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-02-7-480x361.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:823\/619 !important\" title=\"atreus_\"><\/div><div class=\"preheadline-container\"><div class=\"zw-breadcrumb-container black-color d-md-down-none\"><\/div><p class=\" zw-cgb preheadline zw-prevent-animation\">Case Study<\/p><h1 class=\" zw-cgb headline zw-prevent-animation\">CSO for Food Service Growth Agenda 2025<\/h1><\/div><div class=\"inner-content\"><p class=\" zw-cgb fulltext zw-prevent-animation\"><code><sub>190681<\/sub><\/code><\/p><\/div><\/div><\/div><\/div><\/div><div class=\"zw-breadcrumb-container black-color d-none d-md-down-block\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"label\">c<\/span> <a href=\"https:\/\/www.atreus.de\/en\">Home<\/a><span class=\"separator\"> c <\/span><a href=\"https:\/\/www.atreus.de\/publikationen-events\/\">Publikationen<\/a><span class=\"separator\"> c <\/span><span class=\"last\"><\/span><\/p><\/nav><\/div>\n\n    <div  class=\"zw-cgb    infoblock default-margin black-color  \">\n      <div class=\" row\">\n        <div class=\"zw-cgb-content has-padding col-12\">\n          <div class=\"inner-content parent-has-padding\"><h2 class=\" zw-cgb headline\">Globally Leading Dairy Organization<\/h2><p class=\" zw-cgb fulltext \">Declining sales in the Food Service division and a lack of transparency between local and global management with regard to strategy and corporate goals lead to an impairment of cross-functional cooperation. Development and implementation of a new sales plan and the introduction of innovative sales and marketing approaches with the aim of doubling sales in the Food Service division and making the company&#8217;s overall strategy more transparent.<\/p><div class=\"link-container\"><\/div><\/div>        <\/div>\n      <\/div>\n    <\/div>\n\n\n<div  class=\"zw-cgb row  columnmaster020 default-margin \"><div class=\"columnmaster-inner-content g-0\">    <div  class=\"zw-cgb no-image-layout columnblock black-color has-icon   \">\n      <div class=\"zw-cgb zw-cgb-content\">\n\n        <div class=\"column-content\"><div class=\"inner-content\"><div class=\"icon-container\"><span class=\"atr-icon\">q<\/span><h2 class=\" zw-cgb headline h4\">Company Details<\/h2><\/div><ul class=\"zw-cgb-ul fulltext \"><li class=\"\">Annual revenue of approximately \u20ac10b worldwide, with<\/li><li class=\"\">\u20ac1b generated in Germany Revenues of \u20ac40m, operating at single-digit margins<\/li><\/ul><\/div><\/div>      <\/div>\n    <\/div>\n    <div  class=\"zw-cgb no-image-layout columnblock black-color has-icon   \">\n      <div class=\"zw-cgb zw-cgb-content\">\n\n        <div class=\"column-content\"><div class=\"inner-content\"><div class=\"icon-container\"><span class=\"atr-icon\">p<\/span><h2 class=\" zw-cgb headline h4\">Situation and Challenge<\/h2><\/div><ul class=\"zw-cgb-ul fulltext \"><li class=\"\">Declining food service revenues persistently below expectations<\/li><li class=\"\">Lack of clarity and agreement on a winning strategy between local and global business leadership<\/li><li class=\"\">Business targets between local and global leadership are not aligned<\/li><li class=\"\">Inadequate transparency in business performance reporting, hindering cross-functional cooperation and alignment<\/li><\/ul><\/div><\/div>      <\/div>\n    <\/div>\n    <div  class=\"zw-cgb no-image-layout columnblock black-color has-icon   \">\n      <div class=\"zw-cgb zw-cgb-content\">\n\n        <div class=\"column-content\"><div class=\"inner-content\"><div class=\"icon-container\"><span class=\"atr-icon\">m<\/span><h2 class=\" zw-cgb headline h4\">Objective and Tasks<\/h2><\/div><ul class=\"zw-cgb-ul fulltext \"><li class=\"\">Aim to double Food Service Division Germany revenues to \u20ac100m by 2025<\/li><li class=\"\">Targeting a 30% improvement in margins<\/li><li class=\"\">Comprehensive definition and creation of a globally and locally coordinated strategy, including the definition of growth platforms, the development of a portfolio and brand strategy as well as a sales and market launch strategy<\/li><li class=\"\">Adjustment of the organizational structure, identification of core drivers and critical success factors and preparation of a financial plan up to 2025<\/li><\/ul><\/div><\/div>      <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div id=\"parent73258\"class=\"zw-cgb halb-halb-headline-text-block-135 default-margin \"><div class=\"row\">    <!--  block -->\n    <div class=\"half-content has-padding col-lg-6 col-12 leftBlock order-1 blue-400 white-color has-icon has-headline \"><div class=\"icon-container\"><span class=\"atr-icon\">n<\/span><h2 class=\" zw-cgb headline\">Measures and Procedures<\/h2><\/div><div class=\"content-container\"><div class=\"inner-content parent-has-padding\"><ul class=\"zw-cgb-ul fulltext \"><li class=\"\">Project scoping, team formation, milestone planning, role definition, and deliverable identification<\/li><li class=\"\">Conducting comprehensive analyses including market and competitor assessments, business model review, local team evaluation, and review of marketing, sales processes, and KPIs<\/li><li class=\"\">Defining growth platforms, assessing business potentials, developing sub-strategies for each platform, and identifying enablers and critical success factors<\/li><\/ul><div class=\"link-container\"><\/div><\/div><\/div><\/div>    <!--  block -->\n    <div class=\"half-content has-padding col-lg-6 col-12 rightBlock order-2 blue-600 white-color has-icon has-headline \"><div class=\"icon-container\"><span class=\"atr-icon\">x<\/span><h2 class=\" zw-cgb headline\">Results and Achievements<\/h2><\/div><div class=\"content-container\"><div class=\"inner-content parent-has-padding\"><ul class=\"zw-cgb-ul fulltext \"><li class=\"\">Developed and implemented sales plan for 2025 in line with the new strategy<\/li><li class=\"\">Established innovative approaches in sales and marketing operations<\/li><\/ul><div class=\"link-container\"><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-zw-default-color-400\"><\/div>\n\n\n    <div  class=\"zw-cgb  change-padding  infoblock default-margin black-color  \">\n      <div class=\" row\">\n        <div class=\"zw-cgb-content has-padding col-12\">\n          <div class=\"preheadline-container parent-has-padding\"><p class=\" zw-cgb preheadline ' .  . '\">These articles might also interest you:<\/p><\/div><div class=\"inner-content parent-has-padding\"><div class=\"link-container\"><\/div><\/div>        <\/div>\n      <\/div>\n    <\/div>\n\n\n\n    <div  class=\"zw-cgb  latestPosts default-margin \">\n      <div class=\"row zw-cgb-content\">\n        \n      <div  class=\"zw-cgb latestPostsContent px-0 col-12 col-md-6 col-menu-4 publication   show-featured-image \">\n\n\n        <div class=\"image-container single-featured\"><a href = \"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/cso-b2b-food-manufacturer\/\"><span class=\"copyright-image\">\u00a9fotolia.com, Kadmy<\/span><img decoding=\"async\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-02-1.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-02-1.jpg 823w, 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href=\"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/cso-b2b-food-manufacturer\/\" class=\"zw-cgb btn btn-primary \">Read more<\/a><\/div>        <\/div>\n            <\/div>\n      \n  \n      <div  class=\"zw-cgb latestPostsContent px-0 col-12 col-md-6 col-menu-4 publication   show-featured-image \">\n\n\n        <div class=\"image-container single-featured\"><a href = \"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/plant-management-optimization\/\"><span class=\"copyright-image\">\u00a9fotolia.com, shock<\/span><img decoding=\"async\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-01-4.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-01-4.jpg 823w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-01-4-768x578.jpg 768w, 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sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:1098\/412 !important\" title=\"atreus_\"><\/a><\/div>        <div class=\"content-container has-excerpt posttype-publication blue-600 white-color\">\n          <div class=\"preheadline-container parent-has-padding\"><p class=\"zw-cgb preheadline\">Case Study<\/p><\/div><a href = \"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/plant-management-optimization\/\"><h2 class=\" zw-cgb headline\">Plant Management optimization at a medium-sized manufacturer<\/h2><\/a><p class=\" zw-cgb fulltext\">A manufacturer for personal care products comissioned two new product lines and makes great increase in sales. An Atreus Manager supports the company regarding their hygiene concept, the lowering of their manufacturing costs and error reduction.<\/p><div class=\"zw-cgb zw-cgb-button-container \"><a href=\"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/plant-management-optimization\/\" class=\"zw-cgb btn btn-primary \">Read more<\/a><\/div>        <\/div>\n            <\/div>\n      \n  \n      <div  class=\"zw-cgb latestPostsContent px-0 col-12 col-md-12 col-menu-4 publication   show-featured-image \">\n\n\n        <div class=\"image-container single-featured\"><a href = \"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/leitung-hr-compensation-benefits\/\"><span class=\"copyright-image\">\u00a9fotolia.com, Denys Prykhodov<\/span><img decoding=\"async\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-05-2.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-05-2.jpg 823w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-05-2-768x578.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-05-2-480x361.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:823\/619 !important\" title=\"atreus_\"><\/a><\/div><div class=\"image-container double-featured\"><a href = \"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/leitung-hr-compensation-benefits\/\"><span class=\"copyright-image\">\u00a9Feodora  \u2013 stock.adobe.com<\/span><img decoding=\"async\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-60zu30-05-2.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-60zu30-05-2.jpg 1098w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-60zu30-05-2-768x288.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-60zu30-05-2-1024x384.jpg 1024w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-60zu30-05-2-480x180.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:1098\/412 !important\" title=\"atreus_\"><\/a><\/div>        <div class=\"content-container has-excerpt posttype-publication blue-900 white-color\">\n          <div class=\"preheadline-container parent-has-padding\"><p class=\"zw-cgb preheadline\">Case Study<\/p><\/div><a href = \"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/leitung-hr-compensation-benefits\/\"><h2 class=\" zw-cgb headline\">Head of HR Compensation &amp; Benefits at a direct frozen food distributor<\/h2><\/a><p class=\" zw-cgb fulltext\">At a direct sales company for telecommunications products, an Atreus Manager takes over the management of HR Compensation &#038; Benefits, Payroll and HR Analytics. He develops the digital personnel file and further develops a concept for sales remuneration.<\/p><div class=\"zw-cgb zw-cgb-button-container \"><a href=\"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/leitung-hr-compensation-benefits\/\" class=\"zw-cgb btn btn-primary \">Read more<\/a><\/div>        <\/div>\n            <\/div>\n      <div class=\"zw-spacer px-0\"><\/div>\n        <\/div>\n    <\/div>\n\n","protected":false},"author":20,"featured_media":8385,"menu_order":0,"template":"","newsticker-publication":[],"competences":[399],"industry-sectors":[378,369],"region-publication":[],"typ-publication":[459],"category-publication":[],"class_list":["post-644257","publication","type-publication","status-publish","has-post-thumbnail","hentry","competences-marketing-and-sales","industry-sectors-consumer-goods","industry-sectors-trade","typ-publication-case-studies-en"],"_links":{"self":[{"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/publication\/644257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/publication"}],"about":[{"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/types\/publication"}],"author":[{"embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/users\/20"}],"version-history":[{"count":0,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/publication\/644257\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/media\/8385"}],"wp:attachment":[{"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/media?parent=644257"}],"wp:term":[{"taxonomy":"newsticker-publication","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/newsticker-publication?post=644257"},{"taxonomy":"competences","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/competences?post=644257"},{"taxonomy":"industry-sectors","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/industry-sectors?post=644257"},{"taxonomy":"region-publication","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/region-publication?post=644257"},{"taxonomy":"typ-publication","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/typ-publication?post=644257"},{"taxonomy":"category-publication","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/category-publication?post=644257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}