{"id":778633,"date":"2025-04-10T16:45:31","date_gmt":"2025-04-10T14:45:31","guid":{"rendered":"https:\/\/www.atreus.de\/?post_type=publication&#038;p=778633"},"modified":"2025-04-10T17:03:53","modified_gmt":"2025-04-10T15:03:53","slug":"marketing-energy-provider","status":"publish","type":"publication","link":"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/marketing-energy-provider\/","title":{"rendered":"Group Head of Marketing for leading energy and infrastructure services provider"},"content":{"rendered":"<div  class=\"zw-cgb header-standard-block is-first-block desktop-has-image mobile-has-image default-margin white-color content-left content-down zw-atr-portrait-pos-default zw-atr-landscape-pos-default height-default \"><div class=\"row\"><div class=\"zw-cgb-content col-12 mx-auto\"><div  class=\"header-standard-inner-container\"><div class=\"bg-image\"><span class=\"copyright-image d-none d-lg-block\">\u00a9David-A380 \u2013 stock.adobe.com<\/span><img decoding=\"async\" class=\"respnsive-img d-none d-lg-block\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/01\/header-08-1.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/01\/header-08-1.jpg 1920w, https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/01\/header-08-1-768x432.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/01\/header-08-1-1024x576.jpg 1024w, https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/01\/header-08-1-480x270.jpg 480w, https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/01\/header-08-1-1440x810.jpg 1440w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"aspect-ratio:1920\/1080 !important\" title=\"atreus_\"><span class=\"copyright-image d-lg-none d-block\">\u00a9David-A380 \u2013 stock.adobe.com<\/span><img decoding=\"async\" class=\"responsive-img d-lg-none d-block\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/01\/teaser-img-fuer-2-und-3-spalter-08.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/01\/teaser-img-fuer-2-und-3-spalter-08.jpg 823w, https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/01\/teaser-img-fuer-2-und-3-spalter-08-768x578.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/01\/teaser-img-fuer-2-und-3-spalter-08-480x361.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:823\/619 !important\" title=\"atreus_\"><\/div><div class=\"preheadline-container\"><div class=\"zw-breadcrumb-container black-color d-md-down-none\"><\/div><p class=\" zw-cgb preheadline zw-prevent-animation\">Case Study<\/p><h1 class=\" zw-cgb headline zw-prevent-animation\">Group Head of Marketing<\/h1><\/div><div class=\"inner-content\"><p class=\" zw-cgb fulltext zw-prevent-animation\"><code><sub>231011-02<\/sub><\/code><\/p><\/div><\/div><\/div><\/div><\/div><div class=\"zw-breadcrumb-container black-color d-none d-md-down-block\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"label\">c<\/span> <a href=\"https:\/\/www.atreus.de\/en\">Home<\/a><span class=\"separator\"> c <\/span><a href=\"https:\/\/www.atreus.de\/publikationen-events\/\">Publikationen<\/a><span class=\"separator\"> c <\/span><span class=\"last\"><\/span><\/p><\/nav><\/div>\n\n    <div  class=\"zw-cgb    infoblock default-margin black-color  \">\n      <div class=\" row\">\n        <div class=\"zw-cgb-content has-padding col-12\">\n          <div class=\"inner-content parent-has-padding\"><h2 class=\" zw-cgb headline\">Marketing for leading energy and infrastructure services provider<\/h2><p class=\" zw-cgb fulltext \">An Atreus interim manager supported a company as Group Head of Marketing in market expansion and in optimising sustainable energy solutions. He succeeded in restructuring the international team and introducing automated marketing tools to optimise lead generation.<\/p><div class=\"link-container\"><\/div><\/div>        <\/div>\n      <\/div>\n    <\/div>\n\n\n<div  class=\"zw-cgb row  columnmaster020 default-margin \"><div class=\"columnmaster-inner-content g-0\">    <div  class=\"zw-cgb no-image-layout columnblock black-color has-icon   \">\n      <div class=\"zw-cgb zw-cgb-content\">\n\n        <div class=\"column-content\"><div class=\"inner-content\"><div class=\"icon-container\"><span class=\"atr-icon\">q<\/span><h2 class=\" zw-cgb headline h4\">Company<\/h2><\/div><ul class=\"zw-cgb-ul fulltext \"><li class=\"\">Leading provider of decarbonized energy and infrastructure solutions in Europe<\/li><li class=\"\">> 3,000 employees, > 70 sites, 12,000 plants, over 6 GW capacity, regional platforms in Germany, Italy, Switzerland and Benelux<\/li><\/ul><\/div><\/div>      <\/div>\n    <\/div>\n    <div  class=\"zw-cgb no-image-layout columnblock black-color has-icon   \">\n      <div class=\"zw-cgb zw-cgb-content\">\n\n        <div class=\"column-content\"><div class=\"inner-content\"><div class=\"icon-container\"><span class=\"atr-icon\">p<\/span><h2 class=\" zw-cgb headline h4\">Challenge<\/h2><\/div><ul class=\"zw-cgb-ul fulltext \"><li class=\"\">Market expansion: focus on energy-intensive industries, investments of ~ \u20ac1.3 billion to scale and increase revenue<\/li><li class=\"\">Technology and digitalization: optimization of sustainable energy solutions and new business models to increase efficiency<\/li><\/ul><\/div><\/div>      <\/div>\n    <\/div>\n    <div  class=\"zw-cgb no-image-layout columnblock black-color has-icon   \">\n      <div class=\"zw-cgb zw-cgb-content\">\n\n        <div class=\"column-content\"><div class=\"inner-content\"><div class=\"icon-container\"><span class=\"atr-icon\">m<\/span><h2 class=\" zw-cgb headline h4\">Goals<\/h2><\/div><ul class=\"zw-cgb-ul fulltext \"><li class=\"\">Building of an international marketing team<\/li><li class=\"\">Development of a marketing strategy to strengthen market positioning and geographic expansion<\/li><li class=\"\">Centralization of functions, strengthening of regional expertise, development of an agile organization for competitiveness<\/li><\/ul><\/div><\/div>      <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div id=\"parent58812\"class=\"zw-cgb halb-halb-headline-text-block-135 default-margin \"><div class=\"row\">    <!--  block -->\n    <div class=\"half-content has-padding col-lg-6 col-12 leftBlock order-1 blue-400 white-color has-icon has-headline \"><div class=\"icon-container\"><span class=\"atr-icon\">n<\/span><h2 class=\" zw-cgb headline\">Measures<\/h2><\/div><div class=\"content-container\"><div class=\"inner-content parent-has-padding\"><ul class=\"zw-cgb-ul fulltext \"><li class=\"\">Definition of goals, KPIs, tasks and communication structures for unified marketing<\/li><li class=\"\">Stakeholder management: clear allocation of roles and regular coordination to ensure project goals<\/li><li class=\"\">Optimization of team dynamics: efficient collaboration and process improvement<\/li><\/ul><div class=\"link-container\"><\/div><\/div><\/div><\/div>    <!--  block -->\n    <div class=\"half-content has-padding col-lg-6 col-12 rightBlock order-2 blue-600 white-color has-icon has-headline \"><div class=\"icon-container\"><span class=\"atr-icon\">x<\/span><h2 class=\" zw-cgb headline\">Results<\/h2><\/div><div class=\"content-container\"><div class=\"inner-content parent-has-padding\"><ul class=\"zw-cgb-ul fulltext \"><li class=\"\">Clearly defined corporate vision as the basis for all marketing strategies<\/li><li class=\"\">Restructuring of the international marketing team for consistent brand communication<\/li><li class=\"\">Digital transformation: introduction of automated marketing tools to optimize lead generation<\/li><\/ul><div class=\"link-container\"><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-zw-default-color-400\"><\/div>\n\n\n    <div  class=\"zw-cgb  change-padding  infoblock default-margin black-color  \">\n      <div class=\" row\">\n        <div class=\"zw-cgb-content has-padding col-12\">\n          <div class=\"preheadline-container parent-has-padding\"><p class=\" zw-cgb preheadline ' .  . '\">These articles might also interest you:<\/p><\/div><div class=\"inner-content parent-has-padding\"><div class=\"link-container\"><\/div><\/div>        <\/div>\n      <\/div>\n    <\/div>\n\n\n\n    <div  class=\"zw-cgb  latestPosts default-margin \">\n      <div class=\"row zw-cgb-content\">\n        \n      <div  class=\"zw-cgb latestPostsContent px-0 col-12 col-md-6 col-menu-4 publication   show-featured-image \">\n\n\n        <div class=\"image-container single-featured\"><a href = \"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/talent-management-power-grid-operator\/\"><span class=\"copyright-image\">\u00a9bohbeh \u2013 stock.adobe.com<\/span><img decoding=\"async\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-50zu50-04-6.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-50zu50-04-6.jpg 823w, 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  <div class=\"content-container has-excerpt posttype-publication blue-600 white-color\">\n          <div class=\"preheadline-container parent-has-padding\"><p class=\"zw-cgb preheadline\">Case Study<\/p><\/div><a href = \"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/gastransfersystem\/\"><h2 class=\" zw-cgb headline\">Installation of a gas transfer system for German LNG terminal\u200b<\/h2><\/a><p class=\" zw-cgb fulltext\">Ein Atreus Manager unterst\u00fctze einen globalen Anbieter von Marine-Transfers bei der Installation eines Gastransfersystem f\u00fcr LNG-Terminal in Deutschland.<\/p><div class=\"zw-cgb zw-cgb-button-container \"><a href=\"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/gastransfersystem\/\" class=\"zw-cgb btn btn-primary \">Read more<\/a><\/div>        <\/div>\n            <\/div>\n      \n  \n      <div  class=\"zw-cgb latestPostsContent px-0 col-12 col-md-12 col-menu-4 publication   show-featured-image \">\n\n\n        <div class=\"image-container single-featured\"><a href = \"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/commercial-management-and-head-of-energy-management-at-energy-provider-in-germany\/\"><span class=\"copyright-image\"> \u00a9tong2530 \u2013 stock.adobe.com<\/span><img decoding=\"async\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-02-7.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-02-7.jpg 823w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-02-7-768x578.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-02-7-480x361.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:823\/619 !important\" title=\"atreus_\"><\/a><\/div><div class=\"image-container double-featured\"><a href = 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class=\"preheadline-container parent-has-padding\"><p class=\"zw-cgb preheadline\">Case Study<\/p><\/div><a href = \"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/commercial-management-and-head-of-energy-management-at-energy-provider-in-germany\/\"><h2 class=\" zw-cgb headline\">Commercial Management and Head of Energy Management at Energy provider in Germany\u200b\u200b<\/h2><\/a><p class=\" zw-cgb fulltext\">Identification and analysis of the factors influencing the net assets, financial position and results of operations (VFE) with the aim of developing a meaningful reporting system that supports management decisions and creates transparency in the VFE situation.<\/p><div class=\"zw-cgb zw-cgb-button-container \"><a href=\"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/commercial-management-and-head-of-energy-management-at-energy-provider-in-germany\/\" class=\"zw-cgb btn btn-primary \">Read more<\/a><\/div>        <\/div>\n            <\/div>\n      <div 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<\/div>\n\n","protected":false},"author":12,"featured_media":282183,"menu_order":0,"template":"","newsticker-publication":[573,574],"competences":[399],"industry-sectors":[374],"region-publication":[],"typ-publication":[459],"category-publication":[],"class_list":["post-778633","publication","type-publication","status-publish","has-post-thumbnail","hentry","competences-marketing-and-sales","industry-sectors-energy-and-environment","typ-publication-case-studies-en"],"_links":{"self":[{"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/publication\/778633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/publication"}],"about":[{"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/types\/publication"}],"author":[{"embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/users\/12"}],"version-history":[{"count":0,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/publication\/778633\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/media\/282183"}],"wp:attachment":[{"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/media?parent=778633"}],"wp:term":[{"taxonomy":"newsticker-publication","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/newsticker-publication?post=778633"},{"taxonomy":"competences","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/competences?post=778633"},{"taxonomy":"industry-sectors","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/industry-sectors?post=778633"},{"taxonomy":"region-publication","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/region-publication?post=778633"},{"taxonomy":"typ-publication","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/typ-publication?post=778633"},{"taxonomy":"category-publication","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/category-publication?post=778633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}