{"id":816391,"date":"2025-05-30T14:55:34","date_gmt":"2025-05-30T12:55:34","guid":{"rendered":"https:\/\/www.atreus.de\/?post_type=publication&#038;p=816391"},"modified":"2025-06-16T13:46:26","modified_gmt":"2025-06-16T11:46:26","slug":"transformation-chemistry","status":"publish","type":"publication","link":"https:\/\/www.atreus.de\/en\/publication\/video-en\/transformation-chemistry\/","title":{"rendered":"Successful transformation in the chemical industry"},"content":{"rendered":"\n<pre class=\"wp-block-preformatted\"><\/pre>\n\n\n<div  class=\"zw-cgb header-standard-block is-first-block desktop-has-image mobile-has-image default-margin white-color content-left content-down zw-atr-portrait-pos-default zw-atr-landscape-pos-right-top height-default \"><div class=\"row\"><div class=\"zw-cgb-content col-12 mx-auto\"><div  class=\"header-standard-inner-container\"><div class=\"bg-image\"><span class=\"copyright-image d-none d-lg-block\"><\/span><img decoding=\"async\" class=\"respnsive-img d-none d-lg-block\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2025\/05\/et-sielaff-header.webp\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2025\/05\/et-sielaff-header.webp 1920w, https:\/\/www.atreus.de\/wp-content\/uploads\/2025\/05\/et-sielaff-header-768x432.webp 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2025\/05\/et-sielaff-header-1024x576.webp 1024w, https:\/\/www.atreus.de\/wp-content\/uploads\/2025\/05\/et-sielaff-header-480x270.webp 480w, https:\/\/www.atreus.de\/wp-content\/uploads\/2025\/05\/et-sielaff-header-1440x810.webp 1440w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"aspect-ratio:1920\/1080 !important\" title=\"atreus_\"><span class=\"copyright-image d-lg-none d-block\"><\/span><img decoding=\"async\" class=\"responsive-img d-lg-none d-block\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2025\/05\/et-sielaff-teaser-4zu3.webp\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2025\/05\/et-sielaff-teaser-4zu3.webp 823w, https:\/\/www.atreus.de\/wp-content\/uploads\/2025\/05\/et-sielaff-teaser-4zu3-768x578.webp 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2025\/05\/et-sielaff-teaser-4zu3-480x361.webp 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:823\/619 !important\" title=\"atreus_\"><\/div><div class=\"preheadline-container\"><div class=\"zw-breadcrumb-container black-color d-md-down-none\"><\/div><p class=\" zw-cgb preheadline zw-prevent-animation\">Expert talk<\/p><h1 class=\" zw-cgb headline zw-prevent-animation\">Successful transformation in the chemical industry<\/h1><\/div><div class=\"inner-content\"><p class=\" zw-cgb fulltext zw-prevent-animation\"><\/p><\/div><\/div><\/div><\/div><\/div><div class=\"zw-breadcrumb-container black-color d-none d-md-down-block\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"label\">c<\/span> <a href=\"https:\/\/www.atreus.de\/en\">Home<\/a><span class=\"separator\"> c <\/span><a href=\"https:\/\/www.atreus.de\/publikationen-events\/\">Publikationen<\/a><span class=\"separator\"> c <\/span><span class=\"last\"><\/span><\/p><\/nav><\/div>\n\n\n    <div  class=\"zw-cgb  textblock black-color zw-content-pos-center  default-margin \">\n      <div class=\"row\">\n        <div class=\"zw-cgb-content col-12 g-0\">\n          <h2 class=\"zw-cgb headline \">Expert talk with Atreus Advisor Stephan Sielaff<\/h2><p class=\" zw-cgb fulltext \">Stephan Sielaff, Advisor at Atreus, discusses the key strategies for successful transformation in the chemical industry with Sabine Brunthaler. He highlights the importance of a holistic approach, emphasizing financial indicators such as EBITDA and free cash flow, as well as measures for cost efficiency and market adaptation.<\/p><p class=\" zw-cgb fulltext \">(Please select English subtitles in the player.)<\/p>        <\/div>\n      <\/div>\n    <\/div>\n\n\n\n\n\n\n\n\r\n    <div id=\"a3c8c41d-0b4b-4c91-a775-543da8d9b905\" class=\"zw-cgb  videoEmbedBlock black-color default-margin  zw-atr-portrait-pos-default zw-atr-landscape-pos-default show-background-image\">\r\n      <div class=\"row\">\r\n        <div class=\"col-12 g-0 content-wrapper\">\r\n          <div class=\"bg-image\"><span class=\"copyright-image\"><\/span><img decoding=\"async\" class=\"zw-img d-none d-menu-block\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-background-video-block.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-background-video-block.jpg 1920w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-background-video-block-768x288.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-background-video-block-1024x384.jpg 1024w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-background-video-block-480x180.jpg 480w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-background-video-block-1440x540.jpg 1440w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"aspect-ratio:1920\/720 !important\" title=\"atreus_\"><\/div><div class=\"zw-video-container embed\"><div class=\"image-container\"><span class=\"copyright-image\"><\/span><img decoding=\"async\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2025\/05\/et-sielaff-header.webp\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2025\/05\/et-sielaff-header.webp 1920w, https:\/\/www.atreus.de\/wp-content\/uploads\/2025\/05\/et-sielaff-header-768x432.webp 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2025\/05\/et-sielaff-header-1024x576.webp 1024w, https:\/\/www.atreus.de\/wp-content\/uploads\/2025\/05\/et-sielaff-header-480x270.webp 480w, https:\/\/www.atreus.de\/wp-content\/uploads\/2025\/05\/et-sielaff-header-1440x810.webp 1440w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"aspect-ratio:1920\/1080 !important\" title=\"atreus_\"><span class=\"play-button-image\" onClick=\"zw_create_video(&quot; &lt;div class=\\&quot;brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\\&quot; data-borlabs-cookie-content-blocker-id=\\&quot;vimeo-content-blocker\\&quot; data-borlabs-cookie-content=\\&quot;PGlmcmFtZSB0aXRsZT0iMjUwNDI1X0V4cGVydGVudGFsa19TLlNpZWxhZmZfVHJhbnNmb3JtYXRpb24gaW4gZGVyIENoZW1pZWJyYW5jaGUiIHNyYz0iaHR0cHM6Ly9wbGF5ZXIudmltZW8uY29tL3ZpZGVvLzEwODE0NTA4MzE\\\/aD0yZTQxYzk3OTNmJmFtcDtkbnQ9MSZhbXA7YXBwX2lkPTEyMjk2MyIgd2lkdGg9Ijk2MCIgaGVpZ2h0PSI1NDAiIGZyYW1lYm9yZGVyPSIwIiBhbGxvdz0iYXV0b3BsYXk7IGZ1bGxzY3JlZW47IHBpY3R1cmUtaW4tcGljdHVyZTsgY2xpcGJvYXJkLXdyaXRlOyBlbmNyeXB0ZWQtbWVkaWE7IHdlYi1zaGFyZSIgcmVmZXJyZXJwb2xpY3k9InN0cmljdC1vcmlnaW4td2hlbi1jcm9zcy1vcmlnaW4iPjwvaWZyYW1lPg==\\&quot;&gt;&lt;div class=\\&quot;brlbs-cmpnt-cb-preset-c brlbs-cmpnt-cb-vimeo\\&quot;&gt; &lt;div class=\\&quot;brlbs-cmpnt-cb-thumbnail\\&quot; style=\\&quot;background-image: url(&#039;https:\\\/\\\/www.atreus.de\\\/wp-content\\\/uploads\\\/borlabs-cookie\\\/1\\\/brlbs-cb-vimeo-main.png&#039;)\\&quot;&gt;&lt;\\\/div&gt; &lt;div class=\\&quot;brlbs-cmpnt-cb-main\\&quot;&gt; &lt;div class=\\&quot;brlbs-cmpnt-cb-play-button\\&quot;&gt;&lt;\\\/div&gt; &lt;div class=\\&quot;brlbs-cmpnt-cb-content\\&quot;&gt; &lt;p class=\\&quot;brlbs-cmpnt-cb-description\\&quot;&gt;You are currently viewing a placeholder content from &lt;strong&gt;Vimeo&lt;\\\/strong&gt;. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.&lt;\\\/p&gt; &lt;a class=\\&quot;brlbs-cmpnt-cb-provider-toggle\\&quot; href=\\&quot;#\\&quot; data-borlabs-cookie-show-provider-information role=\\&quot;button\\&quot;&gt;More Information&lt;\\\/a&gt; &lt;\\\/div&gt; &lt;div class=\\&quot;brlbs-cmpnt-cb-buttons\\&quot;&gt; &lt;a class=\\&quot;brlbs-cmpnt-cb-btn\\&quot; href=\\&quot;#\\&quot; data-borlabs-cookie-unblock role=\\&quot;button\\&quot;&gt;Unblock content&lt;\\\/a&gt; &lt;a class=\\&quot;brlbs-cmpnt-cb-btn\\&quot; href=\\&quot;#\\&quot; data-borlabs-cookie-accept-service role=\\&quot;button\\&quot; style=\\&quot;display: inherit\\&quot;&gt;Accept required service and unblock content&lt;\\\/a&gt; &lt;\\\/div&gt; &lt;\\\/div&gt; &lt;\\\/div&gt;&lt;\\\/div&gt;&quot;,'a3c8c41d-0b4b-4c91-a775-543da8d9b905','vimeo-content-blocker')\"><img decoding=\"async\" loading=\"lazy\" width=\"60\" height=\"70\" alt=\"AtreusPlay\" src=\"https:\/\/www.atreus.de\/wp-content\/themes\/zw-atr-theme\/assets\/images\/Play_Button_wei\u00df.png\" title=\"atreus_\"><\/span><\/div><\/div>        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n\r\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\r\n    <div  class=\"zw-cgb  extern-zitat-style  zitat-block black-color default-margin default-padding \">\r\n      <div class=\"row zitat-row\">\r\n        <div class=\" image-container g-0 order-1  d-none \">\r\n                    <div class=\"img-with-gradient\">\r\n\r\n                        <div class=\"linear-gradient-container\"><\/div>\r\n          <\/div>\r\n\r\n\r\n\r\n          <div class=\"zitat-img-text-container\"><div class=\"zitat-name-container fulltext\"><span>Stephan Sielaff<\/span><\/div><div class=\"zitat-discription-container fulltext\"><span>Atreus Advisor<\/span><\/div><\/div>                  <\/div>\r\n        <div class=\"g-0 zitat-text-container order-2 col-12 no-image-container \">\r\n          <div class=\"zitat-text\"><span class=\"zitat-start-icon atreus-font\">D<\/span><p class=\"zw-cgb fulltext\">\u201eEBITDA is often the starting point for a transformation, with people saying that we first need to strengthen EBITDA. However, it is never, or only in very rare cases, the only key figure. EBITDA can be positively influenced by various measures, but that does not necessarily mean that my free cash flow, for example, will then also move in the right direction and to the right order of magnitude.\u201c<\/p><\/div>          <div class=\"zitat-img-text-container no-image-layout\"><div class=\"zitat-name-container fulltext\"><span>Stephan Sielaff<\/span><\/div><div class=\"zitat-discription-container fulltext\"><span>Atreus Advisor<\/span><\/div><\/div>        <\/div>\r\n\r\n      <\/div>\r\n    <\/div>\r\n\n\n\n\n\n\n\n\n\n\n\n\n<div  class=\"zw-cgb  sidebarblock default-margin \">\r\n      <div class=\"row\">\r\n        \r\n\t\t<div class=\"zw-cgb global-widget left  white-color  no-margin\">\r\n\t\t\t\t\t\t\t<div class=\"bg-img-container\">\r\n\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1920\" height=\"720\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/widget-newsletter-02.jpg\" style=\"aspect-ratio:1920\/720 !important\" alt=\"atreus_\" title=\"atreus_\">\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"inner-container bg-blue\">\r\n\t\t\t\t      <div class=\"headlinetwo-container\">\r\n\t\t<p class=\"zw-cgb headline two\">Atreus News: Access to concentrated know-how<\/p>\r\n\t  <\/div> \t\t\t\t<div class=\"widget-content fulltext\">\r\n\r\n\t\t\t\t\t\t<p>Everything new. Everything different. The industry is in the midst of a shock wave of change. If you&#8217;re not informed, you&#8217;ll be slowed down. The Atreus Expert Network shares know-how and provides valuable suggestions. Be part of it and always one step ahead!<\/p>\n\r\n\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t<div class=\"zw-cgb zw-cgb-button-container\">\r\n\t\t\t\t\t<a href=\"https:\/\/www.atreus.de\/en\/newsletter\/\" class=\"zw-cgb btn btn-primary\">Subscribe to Atreus News <\/a>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div><\/div>    \n\n\n\n    <div  class=\"zw-cgb    infoblock default-margin black-color  \">\n      <div class=\" row\">\n        <div class=\"zw-cgb-content has-padding col-12\">\n          <div class=\"inner-content parent-has-padding\"><h2 class=\" zw-cgb headline\">Our host<\/h2><div class=\"link-container\"><\/div><\/div>        <\/div>\n      <\/div>\n    <\/div>\n\n\n<div id=\"parent78107\"class=\"zw-cgb speaker-160 team-member black-colordefault-margin \"><div class=\"zw-cgb-content member-row row\">\r\n\r\n    <div class=\"col-menu-3 col-lg-4 col-md-6 col-12 single-team-member px-0 intern-view \">\r\n    <a href=\"https:\/\/www.atreus.de\/en\/team-en\/sabine-brunthaler\/\">\r\n\r\n    <div class=\" image-container g-0\">\r\n      <div class=\"img-with-gradient\">\r\n\r\n        <img decoding=\"async\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/07\/bru-sa-v2.png\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/07\/bru-sa-v2.png 555w, https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/07\/bru-sa-v2-480x600.png 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:555\/694 !important\" title=\"atreus_\">        <div class=\"linear-gradient-container\"><\/div>\r\n      <\/div>\r\n\r\n      <\/a>      <div class=\"team-member-content\"><div class=\"team-member-name fulltext\"><a href=\"https:\/\/www.atreus.de\/en\/team-en\/sabine-brunthaler\/\"><span>Sabine Brunthaler<\/span><\/a><\/div><div class=\"team-member-description fulltext\"><a href=\"https:\/\/www.atreus.de\/en\/team-en\/sabine-brunthaler\/\"><span>Director<\/span><\/a><\/div><div class=\"team-member-phone\"><a href=\"tel:+49 89 452249-450\"><span>+49 89 452249-450<\/span><\/a><\/div><div class=\"team-member-icon-container\"><div class=\"team-member-email\"><a class=\"atreus-font\" href=\"mailto:Sabine.Brunthaler@atreus.de\">h<\/a><\/div><div class=\"team-member-linkedin\"><a class=\"atreus-font\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/sabine-brunthaler-b030066\/\" rel=\"noopener\">3<\/a><\/div><\/div><\/div>    <\/div>\r\n\r\n    <\/div>\r\n\r\n<\/div><\/div>\n\n\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-zw-default-color\"><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"author":3,"featured_media":794949,"menu_order":200,"template":"","newsticker-publication":[573],"competences":[392],"industry-sectors":[372],"region-publication":[],"typ-publication":[466],"category-publication":[],"class_list":["post-816391","publication","type-publication","status-publish","has-post-thumbnail","hentry","competences-operations-en","industry-sectors-chemistry","typ-publication-video-en"],"_links":{"self":[{"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/publication\/816391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/publication"}],"about":[{"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/types\/publication"}],"author":[{"embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/users\/3"}],"version-history":[{"count":0,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/publication\/816391\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/media\/794949"}],"wp:attachment":[{"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/media?parent=816391"}],"wp:term":[{"taxonomy":"newsticker-publication","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/newsticker-publication?post=816391"},{"taxonomy":"competences","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/competences?post=816391"},{"taxonomy":"industry-sectors","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/industry-sectors?post=816391"},{"taxonomy":"region-publication","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/region-publication?post=816391"},{"taxonomy":"typ-publication","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/typ-publication?post=816391"},{"taxonomy":"category-publication","embeddable":true,"href":"https:\/\/www.atreus.de\/en\/wp-json\/wp\/v2\/category-publication?post=816391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}