{"id":865566,"date":"2025-11-12T15:24:26","date_gmt":"2025-11-12T14:24:26","guid":{"rendered":"https:\/\/www.atreus.de\/?post_type=publication&#038;p=865566"},"modified":"2025-11-19T16:24:17","modified_gmt":"2025-11-19T15:24:17","slug":"transformation-construction","status":"publish","type":"publication","link":"https:\/\/www.atreus.de\/en\/publication\/case-studies-en\/transformation-construction\/","title":{"rendered":"Transformation and Margin Improvement in Construction Chemicals"},"content":{"rendered":"<div  class=\"zw-cgb header-standard-block is-first-block desktop-has-image mobile-has-image default-margin white-color content-left content-down zw-atr-portrait-pos-default zw-atr-landscape-pos-default height-default \"><div class=\"row\"><div class=\"zw-cgb-content col-12 mx-auto\"><div  class=\"header-standard-inner-container\"><div class=\"bg-image\"><span class=\"copyright-image d-none d-lg-block\">\u00a9 Bosko \u2013 stock.adobe.com<\/span><img decoding=\"async\" class=\"respnsive-img d-none d-lg-block\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/09\/teaser-landscape-long-term-contracts-with-large-customers-at-manufacturers-from-the-ceramic-industry.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/09\/teaser-landscape-long-term-contracts-with-large-customers-at-manufacturers-from-the-ceramic-industry.jpg 1098w, https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/09\/teaser-landscape-long-term-contracts-with-large-customers-at-manufacturers-from-the-ceramic-industry-768x288.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/09\/teaser-landscape-long-term-contracts-with-large-customers-at-manufacturers-from-the-ceramic-industry-1024x384.jpg 1024w, https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/09\/teaser-landscape-long-term-contracts-with-large-customers-at-manufacturers-from-the-ceramic-industry-480x180.jpg 480w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"aspect-ratio:1098\/412 !important\" title=\"atreus_\"><span class=\"copyright-image d-lg-none d-block\">\u00a9 Bosko \u2013 stock.adobe.com<\/span><img decoding=\"async\" class=\"responsive-img d-lg-none d-block\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/09\/teaser-4zu3-long-term-contracts-with-large-customers-at-manufacturers-from-the-ceramic-industry.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/09\/teaser-4zu3-long-term-contracts-with-large-customers-at-manufacturers-from-the-ceramic-industry.jpg 823w, https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/09\/teaser-4zu3-long-term-contracts-with-large-customers-at-manufacturers-from-the-ceramic-industry-768x578.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2023\/09\/teaser-4zu3-long-term-contracts-with-large-customers-at-manufacturers-from-the-ceramic-industry-480x361.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:823\/619 !important\" title=\"atreus_\"><\/div><div class=\"preheadline-container\"><div class=\"zw-breadcrumb-container black-color d-md-down-none\"><\/div><h1 class=\" zw-cgb headline zw-prevent-animation\">Transformation and Margin Improvement in Construction Chemicals<\/h1><\/div><div class=\"inner-content\"><p class=\" zw-cgb fulltext zw-prevent-animation\"><sub><code>220365<\/code><\/sub><\/p><\/div><\/div><\/div><\/div><\/div><div class=\"zw-breadcrumb-container black-color d-none d-md-down-block\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"label\">c<\/span> <a href=\"https:\/\/www.atreus.de\/en\">Home<\/a><span class=\"separator\"> c <\/span><a href=\"https:\/\/www.atreus.de\/publikationen-events\/\">Publikationen<\/a><span class=\"separator\"> c <\/span><span class=\"last\"><\/span><\/p><\/nav><\/div>\n\n    <div  class=\"zw-cgb    infoblock default-margin black-color  \">\n      <div class=\" row\">\n        <div class=\"zw-cgb-content has-padding col-12\">\n          <div class=\"inner-content parent-has-padding\"><h2 class=\" zw-cgb headline\">Successful Digital and Organizational Restructuring<\/h2><p class=\" zw-cgb fulltext \">A construction chemicals company sets new standards through digital transformation and targeted pricing and cost initiatives. Key personnel retention and structured integration processes ensure lasting success.<\/p><div class=\"link-container\"><\/div><\/div>        <\/div>\n      <\/div>\n    <\/div>\n\n\n<div  class=\"zw-cgb row  columnmaster020 default-margin \"><div class=\"columnmaster-inner-content g-0\">    <div  class=\"zw-cgb no-image-layout columnblock black-color has-icon   \">\n      <div class=\"zw-cgb zw-cgb-content\">\n\n        <div class=\"column-content\"><div class=\"inner-content\"><div class=\"icon-container\"><span class=\"atr-icon\">q<\/span><h2 class=\" zw-cgb headline h4\">Unternehmen<\/h2><\/div><ul class=\"zw-cgb-ul fulltext \"><li class=\"\">Leading company focusing on the development, production and distribution of construction chemicals<\/li><li class=\"\">1,000 employees; revenue of > \u20ac350m<\/li><\/ul><\/div><\/div>      <\/div>\n    <\/div>\n    <div  class=\"zw-cgb no-image-layout columnblock black-color has-icon   \">\n      <div class=\"zw-cgb zw-cgb-content\">\n\n        <div class=\"column-content\"><div class=\"inner-content\"><div class=\"icon-container\"><span class=\"atr-icon\">p<\/span><h2 class=\" zw-cgb headline h4\">Challenge<\/h2><\/div><ul class=\"zw-cgb-ul fulltext \"><li class=\"\">CEO appointed with full responsibility for international business<\/li><li class=\"\">Strategic and operational challenges: preparation and management of legal separation, development and implementation of contingency plans, cost reduction initiatives, pricing function establishment<\/li><li class=\"\">Prioritization of organizational development, margin improvement and expansion into new business areas (e.g. DIY segment)<\/li><\/ul><\/div><\/div>      <\/div>\n    <\/div>\n    <div  class=\"zw-cgb no-image-layout columnblock black-color has-icon   \">\n      <div class=\"zw-cgb zw-cgb-content\">\n\n        <div class=\"column-content\"><div class=\"inner-content\"><div class=\"icon-container\"><span class=\"atr-icon\">m<\/span><h2 class=\" zw-cgb headline h4\">Goals<\/h2><\/div><ul class=\"zw-cgb-ul fulltext \"><li class=\"\">Management of both the exit and subsequent integration processes<\/li><li class=\"\">Implementation of measures to retain key personnel throughout the transformation<\/li><\/ul><\/div><\/div>      <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div id=\"parent83227\"class=\"zw-cgb halb-halb-headline-text-block-135 default-margin \"><div class=\"row\">    <!--  block -->\n    <div class=\"half-content has-padding col-lg-6 col-12 leftBlock order-1 blue-400 white-color has-icon has-headline \"><div class=\"icon-container\"><span class=\"atr-icon\">n<\/span><h2 class=\" zw-cgb headline\">Measures<\/h2><\/div><div class=\"content-container\"><div class=\"inner-content parent-has-padding\"><ul class=\"zw-cgb-ul fulltext \"><li class=\"\">Ensure a complementary and focused management team and improvement of the internal communication to support employee retention<\/li><li class=\"\">Definition and execution of measures to achieve planned exit<\/li><li class=\"\">Initiation of initiatives to improve margins<\/li><li class=\"\">Preparation and execution of the scheduled handover to the new shareholder<\/li><\/ul><div class=\"link-container\"><\/div><\/div><\/div><\/div>    <!--  block -->\n    <div class=\"half-content has-padding col-lg-6 col-12 rightBlock order-2 blue-600 white-color has-icon has-headline \"><div class=\"icon-container\"><span class=\"atr-icon\">x<\/span><h2 class=\" zw-cgb headline\">Results<\/h2><\/div><div class=\"content-container\"><div class=\"inner-content parent-has-padding\"><ul class=\"zw-cgb-ul fulltext \"><li class=\"\">Successful achievement of exit and integration objectives<\/li><li class=\"\">Fulfillment of margin improvement, implementation of comprehensive cost reduction program<\/li><li class=\"\">Introduction of structured pricing management system and development of new distribution channel concept<\/li><\/ul><div class=\"link-container\"><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" 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