{"id":515684,"date":"2022-03-17T09:00:17","date_gmt":"2022-03-17T08:00:17","guid":{"rendered":"https:\/\/www.atreus.de\/?post_type=publication&#038;p=515684"},"modified":"2024-10-28T09:34:12","modified_gmt":"2024-10-28T08:34:12","slug":"redressement-dune-unite-commerciale-chez-un-leader-mondial-de-la-technologie-medicale","status":"publish","type":"publication","link":"https:\/\/www.atreus.de\/fr\/publication\/etude-de-cas\/redressement-dune-unite-commerciale-chez-un-leader-mondial-de-la-technologie-medicale\/","title":{"rendered":"Redressement d\u2019une unit\u00e9 commerciale chez un leader mondial de la technologie m\u00e9dicale"},"content":{"rendered":"<div  class=\"zw-cgb header-standard-block is-first-block desktop-has-image mobile-has-image default-margin white-color content-left content-down zw-atr-portrait-pos-default zw-atr-landscape-pos-default height-default \"><div class=\"row\"><div class=\"zw-cgb-content col-12 mx-auto\"><div  class=\"header-standard-inner-container\"><div class=\"bg-image\"><span class=\"copyright-image d-none d-lg-block\">\u00a9 romaset \u2013 stock.adobe.com<\/span><img decoding=\"async\" class=\"respnsive-img d-none d-lg-block\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/header-5.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/header-5.jpg 1920w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/header-5-768x432.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/header-5-1024x576.jpg 1024w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/header-5-480x270.jpg 480w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/header-5-1440x810.jpg 1440w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"aspect-ratio:1920\/1080 !important\" title=\"atreus_\"><span class=\"copyright-image d-lg-none d-block\">\u00a9 romaset \u2013 stock.adobe.com<\/span><img decoding=\"async\" class=\"responsive-img d-lg-none d-block\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/TEASER3-9.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/TEASER3-9.jpg 823w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/TEASER3-9-768x578.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/TEASER3-9-480x361.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:823\/619 !important\" title=\"atreus_\"><\/div><div class=\"preheadline-container\"><div class=\"zw-breadcrumb-container black-color d-md-down-none\"><\/div><p class=\" zw-cgb preheadline zw-prevent-animation\">\u00c9tude de cas<\/p><h1 class=\" zw-cgb headline zw-prevent-animation\">Redressement d\u2019une unit\u00e9 commerciale chez un leader mondial de la technologie m\u00e9dicale<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"zw-breadcrumb-container black-color d-none d-md-down-block\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"label\">c<\/span> <a href=\"https:\/\/www.atreus.de\/fr\">Home<\/a><span class=\"separator\"> c <\/span><a href=\"https:\/\/www.atreus.de\/fr\/publications-et-evenements\/mediatheque\/\">Publications<\/a><span class=\"separator\"> c <\/span><span class=\"last\"><\/span><\/p><\/nav><\/div>\n\n    <div  class=\"zw-cgb    infoblock default-margin black-color  \">\n      <div class=\" row\">\n        <div class=\"zw-cgb-content has-padding col-12\">\n          <div class=\"inner-content parent-has-padding\"><p class=\" zw-cgb fulltext \">Atreus a r\u00e9orient\u00e9 strat\u00e9giquement l\u2019unit\u00e9 commerciale fortement d\u00e9ficitaire et a \u00e9tabli sa propre force de vente. Apr\u00e8s seulement 20 mois, le seuil de rentabilit\u00e9 \u00e9tait \u00e0 nouveau atteint et la part de march\u00e9 de l\u2019unit\u00e9 a augment\u00e9 de 15 points de pourcentage.<\/p><div class=\"link-container\"><\/div><\/div>        <\/div>\n      <\/div>\n    <\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-zw-default-color-400\"><\/div>\n\n\n<div  class=\"zw-cgb row  columnmaster020 default-margin \"><div class=\"columnmaster-inner-content g-0\">    <div  class=\"zw-cgb no-image-layout columnblock black-color has-icon   \">\n      <div class=\"zw-cgb zw-cgb-content\">\n\n        <div class=\"column-content\"><div class=\"inner-content\"><div class=\"icon-container\"><span class=\"atr-icon\">q<\/span><h2 class=\" zw-cgb headline h4\">D\u00e9tails de l\u2019entreprise<\/h2><\/div><ul class=\"zw-cgb-ul fulltext \"><li class=\"\">Fournisseur mondial de chirurgie mini-invasive par endoscopie<\/li><li class=\"\">Syst\u00e8mes pour la m\u00e9decine humaine et v\u00e9t\u00e9rinaire et pour les applications industrielles<\/li><li class=\"\">Chiffre d\u2019affaires de 1,7 milliard d\u2019euros, 7 000 employ\u00e9s <\/li><\/ul><\/div><\/div>      <\/div>\n    <\/div>\n    <div  class=\"zw-cgb no-image-layout columnblock black-color has-icon   \">\n      <div class=\"zw-cgb zw-cgb-content\">\n\n        <div class=\"column-content\"><div class=\"inner-content\"><div class=\"icon-container\"><span class=\"atr-icon\">p<\/span><h2 class=\" zw-cgb headline h4\">Situation et d\u00e9fi<\/h2><\/div><ul class=\"zw-cgb-ul fulltext \"><li class=\"\">Unit\u00e9 d\u2019affaires hautement d\u00e9ficitaire<\/li><li class=\"\">Retournement de situation gr\u00e2ce au repositionnement de cette activit\u00e9 Syst\u00e8me <\/li><\/ul><\/div><\/div>      <\/div>\n    <\/div>\n    <div  class=\"zw-cgb no-image-layout columnblock black-color has-icon   \">\n      <div class=\"zw-cgb zw-cgb-content\">\n\n        <div class=\"column-content\"><div class=\"inner-content\"><div class=\"icon-container\"><span class=\"atr-icon\">m<\/span><h2 class=\" zw-cgb headline h4\">Objectif et mission<\/h2><\/div><ul class=\"zw-cgb-ul fulltext \"><li class=\"\">D\u00e9veloppement commercial positif avec un seuil de rentabilit\u00e9 dans les 24 mois<\/li><li class=\"\">R\u00e9orientation avec des partenariats compl\u00e9mentaires<\/li><li class=\"\">Propre gestion des ventes <\/li><\/ul><\/div><\/div>      <\/div>\n    <\/div>\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-zw-default-color-400\"><\/div>\n\n\n<div id=\"parent69211\"class=\"zw-cgb halb-halb-headline-text-block-135 default-margin \"><div class=\"row\">    <!--  block -->\n    <div class=\"half-content has-padding col-lg-6 col-12 leftBlock order-1 blue-400 white-color has-icon has-headline \"><div class=\"icon-container\"><span class=\"atr-icon\">n<\/span><h2 class=\" zw-cgb headline\">Mesures et approche<\/h2><\/div><div class=\"content-container\"><div class=\"inner-content parent-has-padding\"><ul class=\"zw-cgb-ul fulltext \"><li class=\"\">Audit du secteur d\u2019activit\u00e9<\/li><li class=\"\">Adaptation du personnel en fonction de comp\u00e9tences sp\u00e9cifiques<\/li><li class=\"\">R\u00e9orientation de la strat\u00e9gie commerciale et sa mise en \u0153uvre <\/li><\/ul><div class=\"link-container\"><\/div><\/div><\/div><\/div>    <!--  block -->\n    <div class=\"half-content has-padding col-lg-6 col-12 rightBlock order-2 blue-900 white-color has-icon has-headline \"><div class=\"icon-container\"><span class=\"atr-icon\">x<\/span><h2 class=\" zw-cgb headline\">R\u00e9sultats et succ\u00e8s<\/h2><\/div><div class=\"content-container\"><div class=\"inner-content parent-has-padding\"><ul class=\"zw-cgb-ul fulltext \"><li class=\"\">Le seuil de rentabilit\u00e9 atteint apr\u00e8s seulement 20 mois<\/li><li class=\"\">Mise en \u0153uvre d\u2019une force de vente propre<\/li><li class=\"\">Augmentation de 15 points de pourcentage de la part de march\u00e9<\/li><\/ul><div class=\"link-container\"><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-zw-default-color-400\"><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-zw-default-color-400\"><\/div>\n\n\n<div  class=\"zw-cgb  sidebarblock default-margin \">\r\n      <div class=\"row\">\r\n        \r\n\t\t<div class=\"zw-cgb global-widget left  white-color  no-margin\">\r\n\t\t\t\t\t\t\t<div class=\"bg-img-container\">\r\n\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1920\" height=\"720\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/widget-managementueberlassung.jpg\" style=\"aspect-ratio:1920\/720 !important\" alt=\"atreus_\" title=\"atreus_\">\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"inner-container bg-blue\">\r\n\t\t\t\t      <div class=\"headlinetwo-container\">\r\n\t\t<p class=\"zw-cgb headline two\">Mise \u00e0 disposition de cadres : adieu le faux statut d\u2019ind\u00e9pendant<\/p>\r\n\t  <\/div> \t\t\t\t<div class=\"widget-content fulltext\">\r\n\r\n\t\t\t\t\t\t<p><span class=\"TextRun SCXW64603657 BCX8\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW64603657 BCX8\">Le mod\u00e8le de contrat de mise \u00e0 disposition de management d<\/span><span class=\"NormalTextRun SCXW64603657 BCX8\">\u2019<\/span><span class=\"NormalTextRun SCXW64603657 BCX8\">Atreus offre une s\u00e9curit\u00e9 juridique et <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW64603657 BCX8\">une flexibilit\u00e9 totales<\/span><span class=\"NormalTextRun SCXW64603657 BCX8\"> pour les clients et les managers <\/span><span class=\"NormalTextRun SCXW64603657 BCX8\">de transition<\/span><span class=\"NormalTextRun SCXW64603657 BCX8\">.<\/span><\/span><span class=\"EOP SCXW64603657 BCX8\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n\r\n\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t<div class=\"zw-cgb zw-cgb-button-container\">\r\n\t\t\t\t\t<a href=\"https:\/\/www.atreus.de\/fr\/competences\/service\/interim-management\/\" class=\"zw-cgb btn btn-primary\">EN SAVOIR PLUS<\/a>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div><\/div>    \n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-zw-default-color-400\"><\/div>\n","protected":false},"author":7,"featured_media":1921,"menu_order":0,"template":"","newsticker-publication":[573],"competences":[681,673],"industry-sectors":[696],"region-publication":[],"typ-publication":[635],"category-publication":[],"class_list":["post-515684","publication","type-publication","status-publish","has-post-thumbnail","hentry","competences-marketing-et-ventes","competences-restructuration","industry-sectors-technique-medicale","typ-publication-etude-de-cas"],"_links":{"self":[{"href":"https:\/\/www.atreus.de\/fr\/wp-json\/wp\/v2\/publication\/515684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atreus.de\/fr\/wp-json\/wp\/v2\/publication"}],"about":[{"href":"https:\/\/www.atreus.de\/fr\/wp-json\/wp\/v2\/types\/publication"}],"author":[{"embeddable":true,"href":"https:\/\/www.atreus.de\/fr\/wp-json\/wp\/v2\/users\/7"}],"version-history":[{"count":0,"href":"https:\/\/www.atreus.de\/fr\/wp-json\/wp\/v2\/publication\/515684\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atreus.de\/fr\/wp-json\/wp\/v2\/media\/1921"}],"wp:attachment":[{"href":"https:\/\/www.atreus.de\/fr\/wp-json\/wp\/v2\/media?parent=515684"}],"wp:term":[{"taxonomy":"newsticker-publication","embeddable":true,"href":"https:\/\/www.atreus.de\/fr\/wp-json\/wp\/v2\/newsticker-publication?post=515684"},{"taxonomy":"competences","embeddable":true,"href":"https:\/\/www.atreus.de\/fr\/wp-json\/wp\/v2\/competences?post=515684"},{"taxonomy":"industry-sectors","embeddable":true,"href":"https:\/\/www.atreus.de\/fr\/wp-json\/wp\/v2\/industry-sectors?post=515684"},{"taxonomy":"region-publication","embeddable":true,"href":"https:\/\/www.atreus.de\/fr\/wp-json\/wp\/v2\/region-publication?post=515684"},{"taxonomy":"typ-publication","embeddable":true,"href":"https:\/\/www.atreus.de\/fr\/wp-json\/wp\/v2\/typ-publication?post=515684"},{"taxonomy":"category-publication","embeddable":true,"href":"https:\/\/www.atreus.de\/fr\/wp-json\/wp\/v2\/category-publication?post=515684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}