{"id":515776,"date":"2022-03-28T12:03:40","date_gmt":"2022-03-28T10:03:40","guid":{"rendered":"https:\/\/www.atreus.de\/?post_type=publication&#038;p=515776"},"modified":"2024-10-18T10:12:53","modified_gmt":"2024-10-18T08:12:53","slug":"pdg-de-transition-pour-le-redressement-dune-filiale-americaine","status":"publish","type":"publication","link":"https:\/\/www.atreus.de\/fr\/publication\/etude-de-cas\/pdg-de-transition-pour-le-redressement-dune-filiale-americaine\/","title":{"rendered":"Directeur g\u00e9n\u00e9ral de transition pour le redressement d\u2019une filiale am\u00e9ricaine"},"content":{"rendered":"<div  class=\"zw-cgb header-standard-block is-first-block desktop-has-image mobile-has-image default-margin white-color content-left content-down zw-atr-portrait-pos-default zw-atr-landscape-pos-default height-default \"><div class=\"row\"><div class=\"zw-cgb-content col-12 mx-auto\"><div  class=\"header-standard-inner-container\"><div class=\"bg-image\"><span class=\"copyright-image d-none d-lg-block\">\u00a9fotolia.com, shock<\/span><img decoding=\"async\" class=\"respnsive-img d-none d-lg-block\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/header-01-4.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/header-01-4.jpg 1920w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/header-01-4-768x432.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/header-01-4-1024x576.jpg 1024w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/header-01-4-480x270.jpg 480w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/header-01-4-1440x810.jpg 1440w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"aspect-ratio:1920\/1080 !important\" title=\"atreus_\"><span class=\"copyright-image d-lg-none d-block\">\u00a9fotolia.com, shock<\/span><img decoding=\"async\" class=\"responsive-img d-lg-none d-block\" loading=\"lazy\" alt=\"atreus_\" src=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-01-4.jpg\" srcset=\"https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-01-4.jpg 823w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-01-4-768x578.jpg 768w, https:\/\/www.atreus.de\/wp-content\/uploads\/2022\/03\/teaser-img-fuer-2-und-3-spalter-01-4-480x361.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"aspect-ratio:823\/619 !important\" title=\"atreus_\"><\/div><div class=\"preheadline-container\"><div class=\"zw-breadcrumb-container black-color d-md-down-none\"><\/div><h1 class=\" zw-cgb headline zw-prevent-animation\">Directeur g\u00e9n\u00e9ral de transition pour le redressement d\u2019une filiale am\u00e9ricaine<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"zw-breadcrumb-container black-color d-none d-md-down-block\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"label\">c<\/span> <a href=\"https:\/\/www.atreus.de\/fr\">Home<\/a><span class=\"separator\"> c <\/span><a href=\"https:\/\/www.atreus.de\/fr\/publications-et-evenements\/mediatheque\/\">Publications<\/a><span class=\"separator\"> c <\/span><span class=\"last\"><\/span><\/p><\/nav><\/div>\n\n    <div  class=\"zw-cgb    infoblock default-margin black-color  \">\n      <div class=\" row\">\n        <div class=\"zw-cgb-content has-padding col-12\">\n          <div class=\"inner-content parent-has-padding\"><h2 class=\" zw-cgb headline\">pendant la crise de la Covid<\/h2><div class=\"link-container\"><\/div><\/div>        <\/div>\n      <\/div>\n    <\/div>\n\n\n<div  class=\"zw-cgb row  columnmaster020 default-margin \"><div class=\"columnmaster-inner-content g-0\">    <div  class=\"zw-cgb no-image-layout columnblock black-color has-icon   \">\n      <div class=\"zw-cgb zw-cgb-content\">\n\n        <div class=\"column-content\"><div class=\"inner-content\"><div class=\"icon-container\"><span class=\"atr-icon\">q<\/span><h2 class=\" zw-cgb headline h4\">\u00c0 propos de l\u2019entreprise<\/h2><\/div><ul class=\"zw-cgb-ul fulltext \"><li class=\"\">Marque de couverts allemande r\u00e9put\u00e9e avec une tradition de 215 ans, d\u00e9tenue par la cinqui\u00e8me g\u00e9n\u00e9ration de la famille<\/li><li class=\"\">Si\u00e8ge social \u00e0 Solingen (Allemagne) et bureaux am\u00e9ricains \u00e0 Norwalk et Ottawa, qui repr\u00e9sentent environ 70&nbsp;% de l\u2019activit\u00e9 totale<\/li><\/ul><\/div><\/div>      <\/div>\n    <\/div>\n    <div  class=\"zw-cgb no-image-layout columnblock black-color has-icon   \">\n      <div class=\"zw-cgb zw-cgb-content\">\n\n        <div class=\"column-content\"><div class=\"inner-content\"><div class=\"icon-container\"><span class=\"atr-icon\">p<\/span><h2 class=\" zw-cgb headline h4\">Situation et d\u00e9fi<\/h2><\/div><ul class=\"zw-cgb-ul fulltext \"><li class=\"\">Licenciement du pr\u00e9c\u00e9dent directeur g\u00e9n\u00e9ral aux \u00c9tats-Unis<\/li><li class=\"\">Des d\u00e9fis sur toute la ligne, un redressement complet<\/li><li class=\"\">Environnement commercial encore plus difficile en raison de la Covid<\/li><\/ul><\/div><\/div>      <\/div>\n    <\/div>\n    <div  class=\"zw-cgb no-image-layout columnblock black-color has-icon   \">\n      <div class=\"zw-cgb zw-cgb-content\">\n\n        <div class=\"column-content\"><div class=\"inner-content\"><div class=\"icon-container\"><span class=\"atr-icon\">m<\/span><h2 class=\" zw-cgb headline h4\">Objectifs et t\u00e2ches<\/h2><\/div><ul class=\"zw-cgb-ul fulltext \"><li class=\"\">Examen des processus financiers et commerciaux<\/li><li class=\"\">Passage d\u2019une activit\u00e9 d\u00e9ficitaire \u00e0 une activit\u00e9 b\u00e9n\u00e9ficiaire alors que l\u2019entreprise est touch\u00e9e par la crise de la COVID<\/li><li class=\"\">Mise en place de processus appropri\u00e9s pour la gestion, le contr\u00f4le et la croissance de l\u2019entreprise<\/li><\/ul><\/div><\/div>      <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div id=\"parent59927\"class=\"zw-cgb halb-halb-headline-text-block-135 default-margin \"><div class=\"row\">    <!--  block -->\n    <div class=\"half-content has-padding col-lg-6 col-12 leftBlock order-1 primary white-color has-icon has-headline \"><div class=\"icon-container\"><span class=\"atr-icon\">n<\/span><h2 class=\" zw-cgb headline\">Mesures et approche<\/h2><\/div><div class=\"content-container\"><div class=\"inner-content parent-has-padding\"><ul class=\"zw-cgb-ul fulltext \"><li class=\"\">Changements organisationnels&nbsp;; embauches s\u00e9lectives&nbsp;; licenciement de plus de 30 personnes<\/li><li class=\"\">D\u00e9veloppement et lancement du canal de vente directe au consommateur en plus de la pr\u00e9sence d\u2019un fournisseur Amazon avec sa propre boutique en ligne en 3 semaines<\/li><li class=\"\">D\u00e9veloppement de nouveaux produits&nbsp;; constitution de provisions suffisantes pour la garantie, les retours, la coop, etc. <\/li><\/ul><div class=\"link-container\"><\/div><\/div><\/div><\/div>    <!--  block -->\n    <div class=\"half-content has-padding col-lg-6 col-12 rightBlock order-2 blue-600 white-color has-icon has-headline \"><div class=\"icon-container\"><span class=\"atr-icon\">x<\/span><h2 class=\" zw-cgb headline\">R\u00e9sultats et succ\u00e8s<\/h2><\/div><div class=\"content-container\"><div class=\"inner-content parent-has-padding\"><ul class=\"zw-cgb-ul fulltext \"><li class=\"\">Passage d\u2019une perte \u00e0 une marge op\u00e9rationnelle de 11&nbsp;%<\/li><li class=\"\">R\u00e9duction consid\u00e9rable de l\u2019ensemble de la structure des co\u00fbts (co\u00fbts de vente et de marketing de -56&nbsp;%, salaires et avantages sociaux de -8&nbsp;%)<\/li><li class=\"\">Chiffre d\u2019affaires net inchang\u00e9 malgr\u00e9 la Covid et la faillite du troisi\u00e8me plus grand d\u00e9taillant\u200b<\/li><\/ul><div class=\"link-container\"><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"author":2,"featured_media":483394,"menu_order":0,"template":"","newsticker-publication":[573],"competences":[682],"industry-sectors":[634],"region-publication":[],"typ-publication":[635],"category-publication":[],"class_list":["post-515776","publication","type-publication","status-publish","has-post-thumbnail","hentry","competences-direction-generale","industry-sectors-biens-de-consommation","typ-publication-etude-de-cas"],"_links":{"self":[{"href":"https:\/\/www.atreus.de\/fr\/wp-json\/wp\/v2\/publication\/515776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atreus.de\/fr\/wp-json\/wp\/v2\/publication"}],"about":[{"href":"https:\/\/www.atreus.de\/fr\/wp-json\/wp\/v2\/types\/publication"}],"author":[{"embeddable":true,"href":"https:\/\/www.atreus.de\/fr\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":0,"href":"https:\/\/www.atreus.de\/fr\/wp-json\/wp\/v2\/publication\/515776\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atreus.de\/fr\/wp-json\/wp\/v2\/media\/483394"}],"wp:attachment":[{"href":"https:\/\/www.atreus.de\/fr\/wp-json\/wp\/v2\/media?parent=515776"}],"wp:term":[{"taxonomy":"newsticker-publication","embeddable":true,"href":"https:\/\/www.atreus.de\/fr\/wp-json\/wp\/v2\/newsticker-publication?post=515776"},{"taxonomy":"competences","embeddable":true,"href":"https:\/\/www.atreus.de\/fr\/wp-json\/wp\/v2\/competences?post=515776"},{"taxonomy":"industry-sectors","embeddable":true,"href":"https:\/\/www.atreus.de\/fr\/wp-json\/wp\/v2\/industry-sectors?post=515776"},{"taxonomy":"region-publication","embeddable":true,"href":"https:\/\/www.atreus.de\/fr\/wp-json\/wp\/v2\/region-publication?post=515776"},{"taxonomy":"typ-publication","embeddable":true,"href":"https:\/\/www.atreus.de\/fr\/wp-json\/wp\/v2\/typ-publication?post=515776"},{"taxonomy":"category-publication","embeddable":true,"href":"https:\/\/www.atreus.de\/fr\/wp-json\/wp\/v2\/category-publication?post=515776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}