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Atreus in the Media

The courier industry on the rise: Lieferando, Wolt and Co. want to do more than just deliver food

Atreus in the media

The expansion of delivery services: from food to all-rounder

In Frankfurter Allgemeine Zeitung on July 5, Mike Schwanke, Atreus Director and digital business model expert, comments on the courier industry’s expansion course.

Delivery services Lieferando, Wolt and others are breaking new ground and no longer intend to just deliver food from restaurants. Instead, they are expanding their offerings to include a variety of products, including power strips, electric toothbrushes and even credit cards. The idea behind this is to become the “app for everything.” But can this concept succeed?

Since June 2023, Lieferando has not only offered food in Berlin, but also a collaboration with electronics retailer Media Markt. Customers can now expect around 100 products from the range to be delivered to their homes within 35 minutes. Similar initiatives exist with other delivery services. Wolt, for example, works with Deutsche Telekom to deliver products such as modems. In other countries, even credit cards, pharmaceuticals and cannabis products are delivered.


„What book sales were for Amazon in the nineties, food could be for the delivery industry. The industry is applying its business idea to more and more products – partly because the pandermia-driven exponential growth storm of delivery services has ebbed in recent months. So it’s logical to think about new usage scenarios.“

Challenges for the delivery industry

The delivery industry faces a number of challenges. On the one hand, it is necessary to clarify which products are really of interest to customers and meet a short-term need. Pharmaceuticals and flowers could be good candidates here. On the other hand, delivery services also need to utilize their couriers efficiently. New offerings should enable couriers to work countercyclically to better manage peaks in demand.

Focus on the customer perspective

To be successful, the new usage scenarios must be thought out from the customer’s point of view, says Schwanke. Rising personnel costs, which could lead to additional prices for customers in the long term, must also be taken into account. But as long as the offers provide real added value, they can be a sensible addition to established delivery services.

Pierre-Dimitri Gore-Coty
CEO von Uber Eats

„We want to become an app where customers can get everything they need in their daily lives.“

Pierre-Dimitri Gore-Coty
CEO von Uber Eats

The app for everything – The future of delivery services?

The vision of delivery services is to become the app for everything and deliver everything customers need in their daily lives. This is not just about food, but a wide range of products and services. Whether this vision will become reality remains to be seen. So far, many of these new projects are still pilot projects, and it remains to be seen whether they represent a viable business model.

Conclusion: Delivery services on course for expansion

Delivery services such as Lieferando and Wolt have a desire to evolve from being just food delivery companies to becoming jack-of-all-trades. This could be a promising way to utilize their couriers more efficiently and tap into new revenue streams. But the future will show whether these new business models can prove their worth. In any case, it is clear that the courier industry is changing and breaking new ground.


For full article and further information, please see the original source. This summary is based on the original article “Bald wollen sie alles liefern” by Maximilian Sachse in the Frankfurter Allgemeine Zeitung on July 5, 2023.

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