Partner & Director, Head of Solution Group Consumer Goods and Retail
Dirk Boventer
+49 89 452249-290

Dirk Boventer is Head of the Solution Group Consumer Goods and Retail. His focus are projects and programs in the areas of sales and marketing, top-line growth, organizational realignment, digitalization, international assignments and the interim recruitment of top management positions. He also specializes in projects and programs in the areas of IT transformation. His areas of expertise include consumer-centric brand management, customer loyalty programs, integrated retail and omni-channel solutions, transformations of product portfolios and service models, pricing and the digitalization of business models.

Dirk Boventer has more than 20 years of experience in general management as well as sales and marketing. Before joining Atreus, he held several management positions at well-known FMCG groups and was responsible for transformation projects in national companies in Europe and Asia.


  • Services
  • Consumer goods and retail


  • Restructuring and turnaround
  • Pricing
  • Performance Improvement Programs
  • Program Management Office
  • International tasks
  • Digitization of sales and marketing and of business models
  • Service Excellence


  • Regional Marketing Director DACH/ Central Europe for Retail Sales and Marketing Solutions at The Continuity Company (TCC)
  • Director of Global Marketing and Commercial Strategy at Japan Tobacco International (JTI)
  • Member of the management in Romania, Switzerland and Germany for the country organizations at JTI
  • Head of Consumer Relations at Carlsberg Group/ Feldschlösschen Getränke AG
  • Brand manager at Philip Morris