Partner & Director, Head of the Consumer Goods and Retail Solution Group
Dirk Boventer
+49 89 452249-290

Dirk Boventer focuses on projects and programs in the fields of sales and marketing, top-line growth, organizational restructuring, digitalization, international projects and the interim staffing of executive positions.

He is active predominantly in the field of consumer goods and retail. Among his areas of specialist expertise are the topics of consumer-centric brand management, customer-loyalty programs, integrated retail and omni-channel solutions, transformations of product portfolios and service models, pricing and digitalization of business models. Mr. Boventer has more than 20 years of experience in general management and sales and marketing. Before joining Atreus he held several top management positions in prominent FMCG enterprises, where he was responsible, among other things, for transformation projects in companies in Europe and Asia.


  • Services
  • Consumer goods and retail


  • Restructuring and turnaround
  • Pricing
  • Performance Improvement Programs
  • Program Management Office
  • International tasks
  • Digitization of sales and marketing and of business models
  • Service Excellence


  • Managing Partner at Boyden Interim Management
  • Regional Marketing Director DACH/ Central Europe for Retail Sales and Marketing Solutions at The Continuity Company (TCC)
  • Director of Global Marketing and Commercial Strategy at Japan Tobacco International (JTI)
  • Member of the management in Romania, Switzerland and Germany for the country organizations at JTI
  • Head of Consumer Relations at Carlsberg Group/ Feldschlösschen Getränke AG
  • Brand manager at Philip Morris