Martin Bieri, MBA

Martin Bieri has over 30 years of experience in the consumer goods industry and is considered a sector expert for industry and trade. He studied business administration in Berlin and Munich. This was followed by MBA studies, which he completed in New York, Milan and Berlin.

Milestones in his varied career include positions such as Senior Head Product Management Non-Food Europe at Plus/Tengelmann Group, Vice President New Business at Media-Saturn-Holding/Metro Group, Senior Vice President, Group Head of Brands & Licensing at tcc Group, Global Vice President Sales & Product Development at Wüsthof and Sales Director EMEA & Americas at Fissler. Most recently, he was Chief Sales & Marketing Officer at Swissdigital Group. Today, Martin Bieri is active as Chief Executive Officer at keeeper Group. He is a member of various advisory boards.

Industry Focus

  • Consumer Goods
  • Retail
  • Telecommunication, IT & Media
  • Marketing Services
  • Licensing

Technical Focus

  • Senior Executive with solid experience in the development and management of premium brands
  • In-depth market expertise and proven strengths in strategy, sales, marketing, licensing, brand management and business development
  • Proven track record, including negotiating and closing contracts with celebrities such as Naomi Campbell and corporate and lifestyle brands as well as sports & entertainment brands
  • Omnichannel expert with experience within international corporate structures and broad expertise in retailing and industrial sectors
  • Implementation driven, innovative, entrepreneurial, intercultural & interpersonal

Vocational Stations

  • Chief Executive Officer, keeeper Group
  • Chief Sales & Marketing Officer, Swissdigital Group
  • Sales Director EMEA & Americas, Member of the Global Leadership Team, Fissler GmbH
  • Global Vice President Sales & Product Development, Member of the Executive Team, Wüsthof GmbH
  • Senior Vice President, Group Head of Brands & Licensing, tcc Global
  • Vice President New Business, Media-Saturn-Holding GmbH, Metro Group
  • Senior Head Product Management Non-Food Europe, Plus WHG mbH, Tengelmann Group