MBA, Industry Advisor
Martin Bieri
+49 89 452249-540

Martin Bieri has over 30 years of experience in the consumer goods industry and is considered a sector expert for industry and trade. He studied business administration in Berlin and Munich. This was followed by MBA studies, which he completed in New York, Milan and Berlin.

Milestones of his diverse career included positions as Head of Product Management Non-Food Europe at Plus/Tengelmann Group, Vice President New Business at Media-Saturn-Holding/Metro Group and Senior Vice President, Group Head of Brands & Licensing at tcc Group. Most recently, he was Global Vice President Sales & Product Development at Wüsthof. Martin Bieri is currently Sales Director EMEA & Americas at Fissler. He is also a member of various advisory boards.


  • Consumer goods and trade
  • Brand Licensing
  • Marketing Services
  • Telco, IT, Media


  • Leadership personality with many years of experience in brand building, brand management and sales in the premium segment
  • Extensive expertise in the areas of strategy, sales, marketing, licensing, brand management and business development
  • Exclusive contracting and successful marketing of celebrities such as Naomi Campbell and renowned brands from the corporate and lifestyle as well as sports & entertainment sectors
  • Omnichannel expert with experience in international corporate structures as well as profound industry expertise in the retail and industrial sectors


  • Sales Director EMEA & Americas, Member of the Global Leadership Team, Fissler GmbH
  • Global Vice President Sales & Product Development, Member of the Executive Team, Wüsthof GmbH
  • Senior Vice President, Group Head of Brands & Licensing, tcc Global
  • Vice President New Business, Media-Saturn-Holding GmbH, Metro Group
  • Senior Head Product Management Non-Food Europe, Plus WHG mbH, Tengelmann Group