Group Head of Marketing

_231011-02

Marketing for leading energy and infrastructure services provider

An Atreus interim manager supported a company as Group Head of Marketing in market expansion and in optimising sustainable energy solutions. He succeeded in restructuring the international team and introducing automated marketing tools to optimise lead generation.

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Company

Leading provider of decarbonized energy and infrastructure solutions in Europe
> 3,000 employees, > 70 sites, 12,000 plants, over 6 GW capacity, regional platforms in Germany, Italy, Switzerland and Benelux

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Challenge

Market expansion: focus on energy-intensive industries, investments of ~ €1.3 billion to scale and increase revenue
Technology and digitalization: optimization of sustainable energy solutions and new business models to increase efficiency

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Goals

Building of an international marketing team
Development of a marketing strategy to strengthen market positioning and geographic expansion
Centralization of functions, strengthening of regional expertise, development of an agile organization for competitiveness

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Measures

Definition of goals, KPIs, tasks and communication structures for unified marketing
Stakeholder management: clear allocation of roles and regular coordination to ensure project goals
Optimization of team dynamics: efficient collaboration and process improvement

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Results

Clearly defined corporate vision as the basis for all marketing strategies
Restructuring of the international marketing team for consistent brand communication
Digital transformation: introduction of automated marketing tools to optimize lead generation

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