Atreus in the media
Inflation in the food trade: Expert interview with Dirk Boventer
Prices will never return to pre-Corona levels
In an interview with Lebensmittel Zeitung, Atreus Partner & Director Dirk Boventer warns that prices in the food retail sector will be higher in the long term, despite falling inflation rates.
The interview highlights the changing landscape in food retailing. The relationship between manufacturers and retailers, as well as customer reaction to price increases, will significantly shape the industry.
There is a complex power struggle between manufacturers and retailers as both sides fear cost increases. Sales declines will be offset by higher prices.
Increased food prices could make customers more sensitive to prices. Boventer questions at what point customers would abandon products. Promotions play an important role in maintaining a positive price image despite general price increases.
Source: Lebensmittel Zeitung, August 11, 2023 – Hans Jürgen Schulz
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