Case Study
Bootstrap innovation capabilities at steel and metal manufacturer
Atreus Executive Program Manager guides company to bootstrap innovation capabilities
Company Details
- The group is the world‘s largest manufacturer of products in its segment in steel and metals
- +30,000 employees worldwide
- ~ €6m revenue
- Public listed company with 80 production sites worldwide
Situation and Challenge
- The strategic business plan contains only incremental product innovations
- No involvement in IoT so far
- No functioning innovation department
Objective and Tasks
- Corporate value to be doubled and 3 businesses to be established by 2030
- Topics, structure, tools, network, governance and budgeting have to be cross-checked with strategy & scope of ambition
- Stakeholder engagement in support for dual tenure
- Introducing a growth mindset and culture of innovation
Measures and Procedures
- Categorize product portfolio in incremental and disruptive approach
- Implement transparency and steering tools
- Establish advisory board
Results and Achievements
- New structure for innovation organization, profiles and candidate selection
- Process, structure, budget, tool support under implementation
- Start of ecosystem building and stabilization of efforts through innovation advisory board
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