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Case Study

Successful establishment of a strategic sales department

180258-01

Effective optimization of sales growth

A progressive healthcare provider was able to achieve significant sales increases after 4 years of stagnation with the help of an Atreus manager. A key driver was the establishment of a strategic sales department in Germany.

q

Company

  • Advanced healthcare through innovative MedTech solutions
  • 8,800 employees worldwide with a revenue of €2b
p

Challenge

  • Vacant Sales Management position for Germany
  • Lack in strategic sales for the German market
m

Goals

  • Takeover of operational management of the German sales department
  • Increase in turnover
n

Measures

  • Establishment of a strategic department of Sales in Germany
  • Cross-departmental communication
  • Enhancing the use of existing personnel resources
  • Improving the use / integration of existing dealers
  • Optimization of the booking situation
x

Results

  • Significant increase in sales after 4 years of stagnation
  • Cross-departmental collaboration
  • Transition from interim mandate to permanent position for the regional manager

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