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Case Study

General Manager for Series Production and Growth

Battery Pack & Stationary Storage Manufacturer


Company Details

  • Battery pack design and manufacturing company
  • Customers diversified: mobility, stationary storage
  • Holding of company listed on stock exchange, 60+ employees, production in Germany
  • Growth target revenue development: 2022 ~€50m, 2023e €70-75m, 2024e €100+m

Situation and Challenge

  • Insufficient management expertise to transform company (profitable growth)
  • Product portfolio not clearly positioned on the market (product line ” light battery “, battery management system: no strategy / no sales-ready product)
  • No production site for series production yet
  • Ongoing negotiations with OEM customers for initial order
  • Reorganization of structure & process organization

Objective and Task

  • Profitable growth through technology scaling
  • Integration Business: acquisition of OEM production line and establishment of own manufacturing facility
  • Light battery: repositioning on super sportscars and winning OEM prototype projects
  • BMS: establishment of a strategy for the product line (M&A)


  • Results after “100 days”: agreement OEM contract plant, realignment strategy light battery, contract OEM trial
  • Securing financing for new production plant
  • Start of construction of new production plant in Eastern Germany
  • Establishment of new team and processes
  • Profitable growth plan through successful acquisition of further customers

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