

Case Study
Transformation of a medium-sized production- & technology company
High-voltage systems segment: Realignment of the product portfolio, production footprint
Company Details | innovative development service provider, various industries, global
- Focus on the automotive industry, construction industry, agricultural industry and maritime applications
- Holding listed on the stock exchange, private investor as main shareholder
- Sales: in 2021 approx. €30 million / in 2022 approx. €53 million │ EBIT: in 2021 -€1 million / in 2022 positive (€0.5-1 million)
Situation and Challenge | Transformation in series production company
- Integration Business: End of I3 production by BMW => Discontinuation of the only profitable product line
- Light Battery: no clear market positioning
- Battery management system: no strategy/ no salable product
Objective and Task | Profitable growth through technology scaling
- Integration Business: Takeover of the BMW production line and establishment of own production
- Light Battery: Repositioning on Super Sportscars and acquisition of the OEM project studies
- BMS: Building a strategy for the product line (M&A)
Measures and Approach | Gaining trust among customers and in your own team
- Integration Business: Negotiation of contracts with BMW, establishment of production in Eastern Germany
- Light Battery: Working out the key selling points, customer acquisition
- BMS: Start of a study with external participation (management consultancy)
Results and Success | profitable customer contracts, SOP according to plan, growth plan
- Integration Business: contract signed with BMW & SOP plant according to plan in 02/23; Topline Plan 2023: approx. €80m (profitable)
- Light Battery: Order received from 2 OEM studies. Discussions about series use in 2026
- BMS: Strategy for BMS in final coordination
Results after „100 days“
- Negotiation OEM contract
- Realignment of Light Battery strategy
- Winning the first OEM study
Results after „50%“
- Signature OEM contract
- Securing financing of €14m for new plant
- Start of construction of a new production plant in Eastern Germany
- Establishment of a new team with approx. 15 employees
Results after 15 months
- Construction of plant within timing and budget despite challenges in the construction segment
- Acquisition of additional customers to increase sales
- Win follow-up study for Light Battery with OEM
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