Business Strategy Food Service 2025

in einem weltweit führenden Molkereiunternehmen aus Deutschland

Global FMCG Dairy company with annual revenue of around € 10 bn globally, € 1 bn in Germany
Business Division Food Service (B2B) with € 40 mil. revenues at only single digit margins

Declining food service revenues for years; business performance below expectations
Missing clarity and agreement on a winning strategy between local and global business lead Different and not aligned business targets between local and global lead
Missing transparency on business performance, intransparent business reportings, low level cross-functional cooperation and alignment

Ambition to double revenues to € 100 m of the Food Service Division Germany by 2025
Target to improve margins by 30%
Define a global/local aligned business strategy incl. identification of growth platforms, portfolio/brand strategies, sales & route to market strategy, organization set-up as well as key enabler and critical success factors and financial business plan 2025

Project scoping, team set-up, milestone planning, definition of roles & responsibilities, deliverables
Comprehensive business analyses, market & competitors’ analyses, business model review, local team assessment, review of marketing & sales processes and KPIs, cross-functional cooperation level
Definition and evaluation of growth platforms, business potentials, definition of sub-strategies for each strategic platform, definition of enablers and critical success factors