His focus is on projects and programs in the areas of digital transformation, restructuring and turnaround, earnings improvement and value enhancement, strategic product range policy, and the interim filling of management positions. He is primarily involved in the consumer goods and retail industry.

York von Massenbach has more than 15 years of leadership experience in general management as well as sales and marketing in highly competitive retail industries, partly with responsibility for several European sales organizations. Through his several years as co-founder and partner of a healthcare startup company, he has in-depth knowledge of agile working and innovation methods.
Prior to joining Atreus, von Massenbach held several senior management positions in well-known, globally operating retail groups. These included, among others, his roles as Managing Director as well as proxy of the Board of Directors in a leading global food retail company.